Gluten-free Products Market

The global gluten-free products market was estimated at USD 8.34 billion in 2025 and is projected to reach USD 11.78 billion by 2030 at a CAGR of 7.2%. This growth is fueled by several factors. Clearer regulations, more people diagnosed with gluten sensitivity, and those who self-identify as gluten-sensitive are all contributing to market growth. Furthermore, the wider acceptance of gluten-free diets, often linked to perceived improvements in digestion and overall well-being, is also playing a role.

Regulatory frameworks are still fundamental to how markets evolve. In the European Union, the European Commission Implementing Regulation (EU) No 828/2014 still serves as the standard, defining "gluten-free" and "very low gluten" claims. This regulation applies to all food products, whether they are packaged or sold in restaurants and cafes. This consistent approach has built consumer confidence, made it easier to trade across borders, and helped private-label products grow, especially in the bakery, ready meals, and snack sectors.

The rise of naturally gluten-free foods, alongside the emergence of specialized alternatives, has spurred advancements in clean-label starches, flours, and protein systems.

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In the US, the FDA has tightened its grip on gluten-free labeling, even extending its reach to fermented and hydrolyzed foods. These updates have broadened the scope of acceptable products, such as certain cheeses, plant-based proteins, and flavor systems, while also strengthening testing and documentation protocols. This alignment between US and EU standards has made products more accessible, allowed multinational brands to scale more easily, and bolstered regulatory confidence throughout global supply chains.

The Kraft Heinz Company (US)

The Kraft Heinz Company is a major player in the global food & beverage industry, with a diverse portfolio that includes condiments, sauces, cheese, dairy, frozen meals, meats, and beverages.

Formed from the 2015 merger of Kraft Foods Group and H.J. Heinz Holding Corporation, the company has around 75 manufacturing and processing facilities across the globe. Gluten-free products are woven into various categories, rather than being a separate focus, mirroring a wider industry trend toward more inclusive formulation approaches. Core platforms, like enhancing flavor and improving meal convenience, remain central to reformulation, with gluten-free options increasingly embracing clean-label, reduced-additive, and convenience-driven positioning. In fiscal year 2023, the company’s taste elevation platform generated approximately 34% of total revenue, highlighting the significance of sauces and condiments, categories where gluten-free compliance is now a basic expectation in developed markets.

Conagra Brands, Inc. (US)

Conagra Brands, a major player in the North American packaged food industry, is based in Chicago, US, and operates in several areas: Grocery & Snacks, Refrigerated & Frozen, International, and Foodservice. The Grocery & Snacks segment is where most gluten-free products are found, a response to the growing popularity of shelf-stable and frozen gluten-free meals, snacks, and baking items. The company's brand lineup features both well-known and emerging names, including Birds Eye, Duncan Hines, Healthy Choice, Angie’s BOOMCHICKAPOP, and Gardein. Conagra has focused on updating its brands, improving their nutritional profiles, and being transparent about allergens in recent years. It has also linked gluten-free product launches to plant-based, calorie-conscious, and lifestyle-focused offerings. The US is still the primary market, and gluten-free products are increasingly used for everyday meals, not just for those with dietary restrictions.

General Mills, Inc. (US)

General Mills operates in North America Retail, International, Pet, and North America Foodservice, offering one of the most varied consumer food portfolios in the world. Gluten-free offerings are integrated throughout its cereals, baking mixes, snacks, frozen foods, and foodservice solutions, with a strong presence in North America Retail and International. The company was quick to adapt, reformulating popular brands to be gluten-free, which helped boost shelf presence and made gluten-free eating more common. Continuous investment in specialized production lines, ingredient tracking, and supplier vetting has allowed General Mills to meet the growing demands of retailers and regulators while broadening its reach in both mass retail and online sales.

Related Reports:

Gluten-free Products Market by Type (Bakery Products, Snacks & RTE Products, Pizzas & Pastas, Condiments & Dressings), Form, Distribution Channel (Conventional Stores, Specialty Stores, and Drugstores & Pharmacies), Source - Global Forecast to 2030

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