Top Gummy Supplements Companies

The gummy supplements market is valued at USD 24.39 billion in 2025 and is projected to grow at a CAGR of 14.4%, reaching approximately USD 47.79 billion by 2030. The global gummy supplement market has experienced rapid growth in recent years, driven by an increasing consumer preference for convenient and palatable formats of nutritional supplementation, particularly among adults and children. Brands have diversified offerings to include multivitamins, minerals, probiotics, botanicals, CBD, and plant-extract formulations, capitalizing on demand for products perceived as healthy and enjoyable to consume.

Companies such as Unilever, Amway, and Church & Dwight are also leveraging scientific validation and precision formulation technologies to enhance efficacy and consumer trust, positioning technology as a core differentiator in the competitive landscape.

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The key players providing gummy supplement services include Church & Dwight Co., Inc. (US), H&H Group (Hongkong), Amway (US), The Clorox Company (US), Bayer AG (Germany), Haleon Group of Companies (UK), Nestle (Switzerland), Unilever (UK), Otsuka Pharmaceutical Co., Ltd. (Japan), PharmaCare Laboratories Australia (Australia), and Swanson (US). They employ various strategies, including product launches, deals, and expansions, to maintain their market position.

Church & Dwight Co., Inc. (US)

Church & Dwight Co., Inc. leads in the personal care industry. The company offers consumer products under various brands, including Trojan, First Response, ARM & HAMMER, OxiClean, Spinbrush, Nair, and Orajel. Church & Dwight’s consumer products business is categorized into two segments: consumer domestic (household & personal care products) and consumer international. The consumer domestic segment includes twelve brands, namely Trojan, First Response, Orajel, ARM & HAMMER, Vitafusion, Spinbrush, Nair, WaterPik, OxiClean, Flawless, Batiste, XTRA, and other household and personal care products.

The company also has a specialty products segment that focuses on enhancing the productivity and wellness of animal agriculture. This segment is one of the largest US producers of sodium bicarbonate. The company operates through Fabric Care, Health & Well-being, Home Care, and Personal Care. It provides a wide variety of gummy vitamins under its two brands, namely, Vitafusion and L’il Critters. The international markets include Australia, France, Canada, Brazil, the UK, Mexico, and China.

H&H Group (China)

H&H Group is a leading manufacturer of health, human & pet nutrition, and personal care products. It has a very strong R&D team and has been continuously focusing on product launches. The company has a vast global consumer base. It has been serving consumers through various brands, such as Biostime, Swisse, Zesty Paws, Solid Gold, Dodie, Good Gout, and Aurelia London. The company has been continuously expanding its business globally. Recently, the H&H Group launched its premium brand, Swisse, in the UAE, which is expected to expand its consumer base in the Middle East. Its Swisse vitamin, herbal, and mineral supplement (VHMS) products continued to experience strong growth, mainly in Italy, Hong Kong SAR, the UK, Malaysia, and India. The company has steadily expanded Swisse’s global presence over the past two years, while leveraging its strong brand positioning.

Market Ranking

The global gummy supplement market is characterized by a fragmented competitive landscape, with top key players collectively holding approximately 20–30% share, while a large number of regional, boutique, and private label manufacturers account for the remaining 70–80%. Leading companies, such as Church & Dwight, H&H Group, Bayer AG, Haleon, and Unilever, command significant market share due to their strong brand portfolios, robust distribution networks, and active product innovation strategies targeting diverse consumer segments.

Their continued growth is supported by the expanding offerings across vitamins, minerals, probiotics, and botanical extracts, and by establishing manufacturing and supply-chain facilities in North America, Europe, and Asia Pacific. Meanwhile, smaller players drive market dynamism by focusing on niche formulations, clean-label claims, and targeted health benefits, intensifying competition and ensuring a wide variety of product choices for global consumers.

Related Reports:

Gummy Supplements Market by Type (Vitamin & Minerals, Omega-3 Fatty Acid, Collagen), End-use Demographics (Adults, Children), Functionality Distribution Channel (Hypermarkets & Supermarkets, Pharmacies & Drugstores), and Region - Global Forecast to 2030

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