The global gummy vitamins market size is estimated to be valued at USD 5.9 billion in 2020 and projected to reach USD 10.6 billion by 2025, recording a CAGR of 12.5% during the forecast period. The demand for gummy vitamins is increasing significantly, as they benefit the end-consumer in supplementing their diets with required essential nutrients. Also, it majorly provides the end-consumer with pleasant taste and convenience during consumption. Hence, the growing busier lifestyles and demand for on-the-go supplements are majorly driving the growth of the gummy vitamins market.
Key players in this market include Church & Dwight Co. Inc. (US), Life Science Nutritionals (Canada), Bettera Brands LLC (US), Softigel (US), Nature’s Way Products, LLC (US), Zanon Vitamec Inc. (US), Olly Public Benefit Corporation (US), Herbaland Naturals Inc. (Canada), Hero Nutritionals, LLC (US), SmartyPants Inc. (US), The Nature’s Bounty Co. (US), IM Healthcare (India), Nutra Solutions (US), Makers Nutrition, LLC (US), Vitakem Nutraceutical Inc. (US), Bayer Group (Germany), The Clorox Company (US), Ernest Jackson (UK), Boscogen, Inc (US), and Santa Cruz Nutritionals Inc. (US).
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Church & Dwight is one of the leaders in the personal health care industries and provides consumer products under various brands such as Trojan, First Response, ARM & HAMMER, OxiClean, Spinbrush, Nair, and Orajel. Church & Dwights consumer products business is categorized into two segments, including consumer domestic, which comprise both household & personal care products, and consumer international, which mainly consists of personal care products. The consumer domestic segment includes twelve brands, viz., Trojan, First Response, Orajel, ARM & HAMMER, Vitafusion, Spinbrush, Nair, WaterPik, OxiClean, Flawless, Batiste, XTRA, and other household and personal care products. The consumer international segment provides a variety of household and personal care products. The international markets include Australia, France, Canada, Brazil, the UK, Mexico, and China. The specialty products segment engages in the business of helping in improving the productivity and wellness of animal agriculture. This segment is one of the largest US producers of sodium bicarbonate, which it provides with other specialty inorganic chemicals for various applications, including institutional, medical, industrial, food, and specialty cleaning. Church & Dwight delivers a wide variety of gummy vitamins under its two brands, namely, Vitafusion and L’il Critters. Recently, in April 2019, Church & Dwight, under its brand, L’il Critters, launched L’il Critters Organic Complete Multivitamins in a natural, mixed berry flavor. This helped the organization in expanding the product portfolio for organic gummy vitamins.
The Clorox Company is one of the leading manufacturers and marketers of consumer and professional products. It markets its products under numerous brand names, including Liquid-Plumr, Poett, Pine-Sol, Fresh Step, Glad, Hidden Valley, Kingsford, Burt’s Bees, Brita, RenewLife, Natural Vitality Calm, Stop Aging Now, CloroxPro, Clorox Healthcare, Rainbow Light, and NeoCell. Rainbow Light and NeoCell brands offer a comprehensive product portfolio of gummy vitamins. Rainbow Light provides numerous supplements under various product categories, including women’s health, men’s health, prenatal health, children & teen health, gummy vitamins, multivitamins, immune health, and healthy aging. NeoCell provides gummies for skincare. The company has its operations in nearly 25 countries and regions around the world. The products by Clorox are sold in over 100 global markets.
Gummy Vitamins Market by Product Type (Multivitamins, Single Vitamins), Source (Animal, Plant), Packaging Type (Bottles & Jars, Pouches), Distribution Channel (Store-Based, Online), End User (Adult, Children), and Region - Global Forecast to 2025
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