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3. The Growth of the Homogenizers Market was Largely Influenced by Strategies such as Mergers & Acquisitions and Expansions Adopted by the Players in the Past Five Years

The homogenizers market is gaining momentum due to the increasing demand from various end user industries such as food & dairy, cosmetics, pharmaceutical, biotechnologies, and chemical industries. MarketsandMarkets projects the global market for homogenizers to grow from USD 1.53 Billion in 2016 to USD 1.94 Billion by 2021, at a compound annual growth rate (CAGR) of 4.92% from 2016 to 2021. The homogenization process gives several advantages to product manufacturers such as offering new categories of products, making better use of existing products, reducing microbiological activity, and increasing shelf life of a product.

The growth of the homogenizers market was largely influenced by strategies such as mergers & acquisitions and expansions adopted by the players in the past five years. The year 2015 experienced a large number of investment strategies being used by top players in the market. Agreements, contracts, and partnerships also formed an essential part of their strategies, which led to the flow of considerable income within the company. Most players in the market hold long-term contracts with their clients for the supply of homogenizers for the manufacturing of products. New product and technology developments were also one of the key strategies adopted by companies in the past three years to gain considerable market share and focus on the core operations of the business. Considerable investments were made in technology upgradations and servicing facilities across developed and emerging markets.

Mergers & acquisitions and new product and technology developments were the major strategies adopted by most of the players in the homogenizers market. Companies such as Krones AG (Germany), GEA Group (Germany), Microfluidics International Corporation (U.S.), and Netzsch Group [Erich NETZSCH GmbH & Co. Holding KG] (Germany) were the key players who adopted these strategies to increase the reach of their offerings, improve their product portfolio, and establish focus on core operations. Companies aim to serve the market efficiently by investing in research & development activities in the fast-growing as well as matured regions.

From 2014 to 2015, several mergers & acquisitions were adopted by key players to increase their geographic presence and expand their product portfolio to untapped markets. Krones AG (Germany) acquired HST Maschinenbau GmbH (Germany), one of the leading manufacturers of homogenizers. This acquisition helped the company to strengthen its offerings for milk and juices. GEA Group (Germany) acquired CMT S.p.A. (Italy), a leading supplier of single equipment and integrated production lines for cheese processing, through which the company aims to enhance their offerings.

The key players also adopted the strategy for new product and technology developments to expand their homogenizers business. In 2015, GEA Group (Germany) launched a new GEA Nu-Con, Opti-Mix range of twin paddle mixers for the homogeneous, hygienic mixing of infant formula. The new products helped the group to meet the increasing global demand for homogenization technology. Microfluidics International Corporation (U.S.) launched the new LM20 homogenizer in 2015. This homogenizers is mainly used for the emulsification of nano particles, liposomes, and polymers.

Related Reports:

Homogenizers Market by Type (Ultrasonic, Pressure, Mechanical), by Valve Technology (Single-valve Assembly, Two-valve Assembly), by Application (Food & Dairy, Cosmetics, Pharmaceuticals, Chemical Processing, Biotechnology), by Geography - Forecast to 2021

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