The global HUD helmet market size is projected to reach USD 1,047 million by 2030, at a CAGR of 30.0% during the forecast period. The key factors driving the HUD helmet market include the increasing concern about safety of the motorcycle rider, increased adoption rate of advanced technologies in motorcycle accessories by motorcycle enthusiasts, and high purchasing power in countries such as the US, Germany, Japan, and France.
New product launch is the key strategy adopted by major players to gain traction in the HUD helmet market. For instance, in May 2018, DigiLens Inc. launched its two-layer augmented reality (AR) waveguide display, DigiLens MonoHUD. The product is lighter and can be manufactured faster. The new inkjet coating manufacturing process adopted by DigiLens offers higher contrast and costs less. DigiLens waveguide also enables the rider to see the terrain clearly.
Collaboration and partnership is the second most widely followed strategy by market players to increase their HUD helmet market share. For instance, in February 2017, NUVIZ, Inc. partnered with KTM to develop HUD technology and connected riding solution, which would help the rider by providing basic information such as current motorcycle speed and fuel meter. These technologies would also help in providing navigational information on the HUD attached to the helmet.
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The HUD helmet market is dominated by a few global players and comprises several regional players. The key market players are DigiLens Inc. (US), NUVIZ, Inc. (US), BMW Motorrad (Germany), SKULLY Technologies (US), SHOEI CO. LTD. (Japan), Crosshelmet (Japan), and Reevu (UK).
The HUD helmet solution offered by DigiLens, Inc features a compact and lightweight optical system. DigiLens uses embedded MonoHUD waveguide optic technology for its AR display provided for helmet solutions. The HUD solution offered for helmets can also be paired with adaptive cruise control features and infrared to enhance safety of the rider and superimpose the important road marking to enable safe ride even during foggy days. The waveguide technology diffracts the light to reduce the hardware and volume in the vertical axis. The reduced size and enhanced performance of the HUD provided by DigiLens has become their key strength in the HUD helmet market.
Crosshelmet is among the top players in the HUD helmet market that offers a HUD helmet solution equipped with a wide-angle rear camera that can eliminate blind spots. The specification of the HUD helmet solution includes input-USB type-c, HUD resolution of 1280*720, 2500ppi, camera angle of 170 degrees, and location services including GPS and GLONASS. The safety certification awarded to Crosshelmet includes DOT, ECE, and JIS. The Bluetooth specification offered is 4.1, BLE. The weight of the entire solution is 1.780 kg.
HUD Helmet Market by Connectivity, Component, Display, Outer Shell Material, Technology, End-User (Racing Professional, Personal Use), Function (Navigation, Communication, Performance Monitoring), Power Supply, and Region - Global Forecast to 2030
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