The global human augmentation market is expected to be valued at USD 253.6 billion in 2023 and is projected to reach USD 545.1 billion by 2028; it is expected to grow at a CAGR of 16.5% from 2023 to 2028. Product launches, acquisitions, partnerships, collaborations, agreements, and expansions are the major growth strategies adopted by the market players. These strategies have enabled them to efficiently fulfill the growing demand for human augmentation from different end-user industries and expand their global footprint by offering their products in all the major regions.
Key players operating in the human augmentation market are Samsung (South Korea), Alphabet Incorporation (US), Apple Inc. (US), Meta (US), Microsoft (US), Sony Group Corporation (Japan), Ekso Bionics (US), Vuzix (US), Garmin Ltd. (US), Fossil Group Inc. (US), B-Temia (Canada), Casio Computers Co., Ltd. (Japan), ReWalk Robotics (US), Cyberdyne Inc. (Japan), Magic Leap, Inc. (US), Polar Electro (Finland), P&S Mechanics Co. Ltd. (South Korea), LifeSense (Netherlands), HK SMARTMV Limited (China), Rex Bionics Ltd. (New Zealand), Atheer, Inc. (US), Cortigent (US), Inbenta Holdings Inc. (US), Mycroft AI, inc. (US), CyberGlove Systems LLC (US), Scope AR (US), Merge Labs, Inc. (US), Wearable Robotics SRL (Italy), GOQII (US).
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Samsung (South Korea)
Samsung manufactures and sells electronics and computer peripherals; it operates through four majors business divisions: DX, DS, SDC, and Harman. The DX division provides cable television, monitors, printers, air-conditioners, refrigerators, washing machines, and medical devices. The SDC business division offers handheld products, communication systems, computers, and digital cameras. The DS business division comprises a memory, a system large-scale integrated circuit, and a light-emitting diode. The Harman segment provides digital cockpits, telematics, speakers, and others.
Samsung’s wearable product line includes smartwatches—The Samsung Galaxy Watch series and the Samsung Galaxy Active series- and activity trackers such as Galaxy Fit. These smartwatches are equipped with a heart rate monitor that sends instant alerts to the Samsung Health app if an abnormal heart rate is detected, helping to manage fitness and overall well-being. The company also offers water-resistant fitness bands that fulfill military-level durability standards. Samsung Group's R&D Hub [Samsung Advanced Institute of Technology (SAIT)] considerably focuses on artificial intelligence (AI) and human augmentation technologies to excel in human performance. The company has a strong global presence across Americas, Europe, Africa, the Middle East, and Asia-Pacific with 241 subsidiaries globally.
Alphabet Incorporation (US)
Alphabet Inc. is a multinational conglomerate that serves as the parent company of Google and several other subsidiaries. Its primary business revolves around technology, encompassing internet-related services, software, hardware, and artificial intelligence. Google, the most prominent subsidiary, operates in search, advertising, cloud computing, and numerous other digital services. The Google segment includes its main Internet products such as ads, Android, Chrome, hardware, Google Cloud, Google Maps, Google Play, Search, and YouTube. The Other Bets segment comprises businesses such as Access, Calico, CapitalG, GV, Verily, Waymo, and X.
Google is a global technology leader offering internet-related services and products such as cloud computing, advertising, artificial intelligence, and virtual reality products. The search engine segment by google, owned by Alphabet, comprises a vast index of websites and other online content made available through its search engine. The company’s product portfolio includes advanced technology-based products such as the Google Wear OS smartwatch, a smartwatch synchronizing with Android smartphones, and Google Pay, a digital payment application for online money transactions, making contactless payments more accessible and uncomplicated. The company has over 70 offices in more than 40 countries including US, Canada, Mexico, Berlin, Dublin, Milan, Paris, India and many more. The company offers smartwatches and fitness trackers through its subsidiary, Fitbit.
Apple Inc. (US)
Apple Inc. designs, manufactures, and sells smartphones, personal computers, tablets, wearables, and accessories. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and the Rest of Asia Pacific. Apple is known for its innovative products, such as the Macintosh computer, iPod, iPhone, iPad, and Apple Watch. Its software offerings include the macOS and iOS operating systems, iTunes media player, the Safari web browser, and the iWork and iLife creativity and productivity suites. The company has a strong brand reputation for quality, design, and customer loyalty. The company operates in over 100 countries, with a global customer base. Its retail presence includes Apple Stores, which provide products, services, and customer support.
The company offers design and manufacture of smartwatches. Apple's smartwatch lineup, including the Apple Watch Series 9, Series 8, and Ultra, provides various features. These watches have health and fitness tracking capabilities, ECG monitoring, fall detection, and sleep tracking. They seamlessly integrate with the Apple ecosystem, allowing users to receive notifications, make calls, and run apps directly from their watches. The company offers these solutions under its Wearable, Home & Accessories segment.
Microsoft one of the world's leading technology companies, is renowned for its diverse portfolio of software, hardware, and cloud services. Microsoft's primary operating systems include Windows for PCs and servers, along with its Office suite, which encompasses productivity tools like Word, Excel, and PowerPoint. The company is a key player in cloud computing through Azure, its cloud platform, and offers a wide range of software and services, including the Dynamics 365 suite for business applications. Additionally, Microsoft produces a variety of hardware products, such as the Surface line of devices and Xbox gaming consoles, making it a prominent player in both consumer and enterprise technology markets.
Microsoft designs, manufactures, and sells devices such as PCs, gaming consoles, tablets, other smart devices, and related accessories. It also provides cloud-based solutions, offering customers software, platforms, content, and services. Beyond this, the company provides consulting services, online advertising, and solution support.
Meta engages in the development of social media applications. It builds technology that helps people connect, find communities, and grow businesses. It operates through the Family of Apps (FoA) and Reality Labs (RL) segments. The FoA segment comprises Facebook, Instagram, Messenger, WhatsApp, and other services. The RL segment includes augmented and virtual reality-related consumer hardware, software, and content.
Meta Platforms owns and operates a variety of social media, social networking, and messaging services, including Facebook, Instagram, WhatsApp, and Messenger. The company also owns the virtual reality (VR) company Oculus VR and the augmented reality (AR) company Spark AR. One of its most notable products is the Oculus series, which includes Oculus Rift, Oculus Quest, and Oculus Go. These virtual reality headsets have garnered widespread acclaim for their immersive experiences, high-quality visuals, and broad content library. Meta’s initiatives have introduced interactive and engaging learning tools in education, enabling students to explore historical sites, conduct virtual experiments, and receive personalized tutoring.
Human Augmentation Market by Wearable (Wristwear, Bodywear, Footwear, Eyewear), AR (Head-mounted display), VR (Head-up display), Biometric (Fingerprint, Face, Iris), Exoskeleton (Powered, Passive), IVA (Chatbot), Functionality - Global Forecast to 2028
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