In-Vehicle Infotainment Market

HARMAN International (U.S.) and Panasonic Corporation (Japan) are the Key Players in the In-Vehicle Infotainment Market

The in-vehicle infotainment market is estimated to grow at a CAGR of 11.79% from 2017 to 2022 and is projected to reach USD 30.47 Billion by 2022. The growth of the in-vehicle infotainment market is driven by the increasing vehicle production, increasing installation rate of infotainment systems, and telematics mandates. Besides, an increase in the demand for luxury vehicles is expected to boost technological advancements in the in-vehicle infotainment market.

The manufacturers of in-vehicle infotainment system have adopted the strategies of new product development and collaborations & partnerships to gain traction in the in-vehicle infotainment market. While new product development helps the company to have a competitive advantage in terms of technology, collaborations & partnerships help to formulate a better business strategy by enabling a strong global footprint. For example, Denso Corporation developed an interactive, augmented reality display that illustrates its vision for smart cities. The display shows how vehicles, infrastructure, homes, and grids can be connected and made more energy efficient in the upcoming smart cities.

The key market players in the in-vehicle infotainment market are HARMAN International (U.S.), Panasonic Corporation (Japan), Clarion (Japan), Continental AG (Germany), and Robert Bosch GmbH (Germany).

HARMAN Internationalís strong product portfolio and collaboration with original equipment manufacturers (OEM) have given it a top spot in the in-vehicle infotainment market. The companyís key strengths are its R&D and collaboration with various players in the value chain. The company employs varied strategies of new product development and collaboration to maintain a competitive edge. In April 2017, HARMAN launched a new digital cockpit that comprises infotainment system, drive assist system, navigation system, and audio-video sound management. This will reduce human effort and improve the flexibility and performance of the system.

Additionally, in the same month, HARMAN and Baidu collaborated for the development of artificial intelligence for the Chinese market. The companies are working on the development of a voice recognition system that would improve control over the in-vehicle infotainment system and reduce driver distraction.

Panasonic Corporation (Japan) has a strong presence in the Asian market. Contracts, agreements, and collaborations have been the companyís main strategies for gaining traction in the in-vehicle infotainment market, followed by new product development. In January 2017,   Panasonic introduced the Panasonic Cognitive Infotainment platform for OEMs and fleet providers. This platform offers a set of cognitive vehicle solutions, combining Panasonicís infotainment expertise with IBM Corporationís (U.S.) Watson and cloud technologies. The platform also introduces e-commerce capabilities for convenient in-vehicle purchases to make the most of a driverís time, as well as possible future cognitive driving solutions that monitor the vehicle condition for safer driving. In October 2016, Panasonic announced that it would partner with the Colorado Department of Transportation (CDOT) to build a connected transportation program in which real-time data would be shared between vehicles, infrastructure, and people to improve safety and mobility on the road.

Related Reports:

In-Vehicle Infotainment Market by Component (Info Unit, Control Panel, HUD, TCU), Type(Embedded, Tethered, Integrated), Service(Entertainment, Navigation, Diagnostic, eCall), Operating System, Connectivity, Electric & ICE Vehicle & Region - Forecast to 2022

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Report Code
AT 5491
RI Published ON
8/10/2017
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