The in-vehicle infotainment market is projected to grow from USD 20.8 billion in 2021 to USD 38.4 billion by 2027, at a CAGR of 10.8%. Growth in entertainment, safety & security, and navigation services, Increase in demand for rear-seat entertainment, and Growth of smartphone industry and use of cloud technologies are driving the growth and advancements in the in-vehicle infotainment market.
Automotive OEMs are investing in R&D to introduce innovative in-vehicle infotainment and collaborate with other stakeholders to improve the in-vehicle infotainment ecosystem. For example, in 2021, Garmin expanded its strategic relationship with Amazon through the integration of Alexa Custom Assistant into Garmin’s in-vehicle infotainment systems. The offering is part of an expanding strategic relationship with Amazon, which will integrate the Alexa Custom Assistant with Garmin’s technology. In 2020, Alpine announced a brand new CarPlay / Android Auto receiver with a ginormous 11-inch floating display. With iOS 13, the Apple-made CarPlay is far more dynamic in terms of screen size. CarPlay will scale accordingly for an even better experience. Alpine realized the flexibility this move granted it; therefore, it also unleashed the Halo 11 receiver. Moreover, focus on developing associated in-built technologies such as 3D maps, navigation systems, and human-machine interface (HMI) is further inclining consumer preference toward infotainment systems.
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The in-vehicle Infotainment market is consolidated. Harman International, Panasonic Corporation, Alps Alpine Co Ltd, Robert Bosch GmbH, and Continental AG are the top players in the market with a share of 58.6%. These players are based in North America, Europe, and Asia Pacific. New product development, partnership and joint venture strategy have been the most dominating strategy adopted by major players from 2019 to 2022, which helped them to innovate on their offerings and broaden their customer base. For instance, in January 2022, TomTom launched TomTom IndiGO, the world’s first and only open digital cockpit software that offers carmakers, system integrators, software development companies, and content providers an open and secure environment to develop software and apps, giving carmakers choice, and drivers and passengers a delightful and safe in-vehicle experience.
Harman International designs and manufactures connected car systems and solutions for automobile manufacturers, the aftermarket, and different enterprises worldwide. In 2017, Samsung Electronics completed the acquisition of Harman International Industries. Harman engineers solutions to enhance life’s experiences, simplifying the way people interact with technology and connecting them to the world around them. Harman operates through four business segments, namely, connected car, lifestyle audio, professional solutions, and connected services. The company provides infotainment-related products through its connected car segment. These include embedded infotainment systems such as 3D navigation, multimedia support, smart apps, and advanced user interfaces with high-speed connectivity. Its major competitors include Pioneer Corporation (Japan), Garmin, Ltd. (US), Denso Corporation (Japan), and Mitsubishi Electric Corporation (Japan).
Panasonic Corporation is one of the largest Japanese electronics manufacturers, established in 1918. Konosuke Matsushita founded Matsushita Denkikigu Seisakusho at Daikai-cho, Osaka, and started to manufacture wiring instruments. The company operates through its automotive, industrial solutions, connected solutions, appliances, and life solutions business segments. In 1935, it got established as Mathushita Electric trading Co Ltd and renamed Panasonic Corporation later. The company provides products related to infotainment, e-cockpit, connectivity, ADAS, and audio, through its automotive and industrial solutions segment. Panasonic’s infotainment products include head-ups displays, rear seat entertainment, and navigation systems. The company’s automotive and connected solutions segment together are important contributor to its overall revenue.
Alps Alpine Electronics provides audio and information- and communication-related products. The company offers infotainment systems through its automotive infotainment segment. Its products include navigation systems, rear seat entertainment, audio systems, and in-vehicle infotainment units. The company has manufacturing units across Japan, America, Europe, and Asia Oceania. Its major competitors are Pioneer Corporation (Japan), TomTom (Netherlands), and JVCKenwood Corporation (Japan). The company supplies products to top automobile manufacturers such as Audi AG (Germany), BMW AG (Germany), and Mercedes-Benz (Germany), among others. Alpine Electronics is a fully owned subsidiary of Alps Alpine Co Ltd.
Robert Bosch GmbH primarily operates through four major segments, namely, mobility solutions, industrial technology, consumer goods, and energy and building technology. The company provides automotive infotainment and navigation systems through its mobility solutions division. This segment of the company offers a wide range of solutions for auto parts and accessories, automotive technology, Bosch Workshop World, and e-mobility solutions and e-bike systems. Automotive infotainment and navigation systems fall under the driving comfort segment of Bosch’s mobility solutions division.
In-vehicle Infotainment Market by Component (Display unit, Control Panel, TCU, HUD), OS (Linux, QNX, MS, Others), Service (Entertainment, Navigation, e-call, Diagnostics), Connectivity, Form, Location, Vehicle Type, Region - Global Forecast to 2027
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