Top Companies in the Incontinence Care Products

The Incontinence care products market is projected to reach USD 20.85 billion by 2030 from USD 14.81 billion in 2025, at a CAGR of 7.1% during the forecast period. The key factors driving the growth of the incontinence care products market include the rising prevalence of incontinence risk-associated conditions such as pregnancy, delivery, menopause, prostate disorders, and colon cancer. Urinary & fecal incontinence secondary to weakened pelvic muscles, diminished bladder capacity, or chronic conditions like diabetes, obesity, and neurological illness.

Different market players utilize multiple approaches through product launches, strategic partnerships, and expansion to boost their position in the incontinence care products market. For instance, in July 2024, Ontex BV (Belgium) introduced new youth pants which deliver discreet protection and help decrease psychological effects from adolescent incontinence. In May 2024, Coloplast A/S (Denmark) introduced a female intermittent catheter that allows complete bladder emptying in a single flow, helping to lower the risk of urinary tract infections. In June 2023, Essity Aktiebolag (Sweden) released its Sensitive Care Pads, the first bladder weakness pads enriched with its gentle SkinComfort Formula.

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Some of the prominent players operating in the market include Essity Aktiebolag (Sweden), Kimberly-Clark Corporation (US), The Procter & Gamble Company (US), PAUL HARTMANN AG (Germany), Ontex BV (Belgium), Unicharm Corporation (Japan), Coloplast A/S (Denmark), Cardinal Health, Inc. (US), Medline Industries, LP (US), McKesson Corporation (US), ABENA A/S (Denmark), Attindas Hygiene Partners Group (US), Hollister Incorporated (US), and Dynarex Corporation (US).

Essity Aktiebolag (Sweden) is an industry leader in the incontinence care products market. The company maintains its market leadership position by offering extensive incontinence care products, including pads, liners, and adult diapers that meet different customer requirements. The company's strong global presence, particularly in Europe and North America, is bolstered by its well-known TENA brand, synonymous with quality and innovation in incontinence care. In recent years, Essity acquired Knix Wear (Canada) and Modibodi (Australia), two major players in the leakproof apparel segment, thereby broadening its presence. The company operates in over 150 countries and manages 48 production facilities globally, supporting strong market access & operational efficiencies.

The Procter & Gamble Company (US) is a worldwide consumer goods enterprise. The Baby, Feminine & Family Care segment under P&G includes incontinence care products, which they sell through their Always Discreet brand. The Always Discreet product line contains liners, pads, and underwear designed to provide advanced absorbent technology that maintains discretion and comfort. With distribution channels in about 70 nations, P&G reaches customers from more than 180 nations worldwide. Research and development at P&G receives substantial funding, which supports 1,500 researchers who work within nine global innovation centers, and the company holds 60,000 active patents internationally.

Kimberly-Clark Corporation (US) operates with a user-first approach that delivers multiple incontinence solutions through their focus on comfort, fit, and absorbency. The company runs business operations in 175 countries by managing 82 manufacturing facilities across 33 countries, with 28 based in the US. The company's flagship incontinence brands, Depend and Poise, are market leaders in North America. Kimberly-Clark invested strategically in digital capabilities through smart manufacturing and e-commerce acceleration under its "K-C Strategy 2025" transformation plan. Kimberly-Clark announced its biggest US expansion in 30 years through a USD 2 billion investment plan that will take place from 2025 to 2030 to enhance manufacturing capacity while promoting innovation and supporting corporate growth objectives. The company expects its strategic initiatives to drive market expansion throughout the forecast period.

Ontex BV (Belgium) is a worldwide leader in personal hygiene by developing creative solutions for different market segments. The corporation distributes its operations across 110 nations through 17 production sites, establishing a strong worldwide supply network. Ontex's incontinence care brands, such as iD and Serenity, are well-recognized in Europe, particularly in the adult care segment, where the company holds a significant market share. In 2024, Ontex launched a new line of sustainable incontinence products under its iD brand, using biodegradable materials to attract environmentally conscious consumers. The company built a new manufacturing facility in Eastern Europe to address rising market needs from this geographical area.

PAUL HARTMANN AG (Germany) offers premium incontinence care products through its diapers, pads, and skincare solutions, serving institutional facilities and individual customers. The company maintains extensive worldwide operations through its 21 production sites in 9 countries and presence in over 100 countries. The MoliCare brand from Hartmann leads the European market, especially within the institutional care segment, where it maintains a dominant position in the adult incontinence industry. The company dedicates substantial funds to research and development projects that center on creating skin-friendly, highly absorbent products and spends around 3 % of its annual revenue on these efforts. The company increased its production volume by developing an Asian facility to address this region's rising market needs.

Market Ranking

The ranking of firms in the Incontinence care products market is based on market share analysis, secondary research, and validation from primary sources. This evaluation considers revenue from product portfolio breadth and depth, innovation, and approvals or product launches. The Incontinence care products market is consolidated, with five major players collectively holding 50–60% of the market share. The analysis identifies Essity Aktiebolag (Sweden), Kimberly-Clark Corporation (US), The Procter & Gamble Company (US), Ontex BV (Belgium), and PAUL HARTMANN AG (Germany) as the top five companies leading the market. The remaining 40–50% of the market is shared among various regional and emerging vendors, resulting in significant fragmentation and providing opportunities for smaller players to establish a presence.

Related Reports:

Incontinence Care Products Market by Product (Absorbents (Bed Protectors, Pads, Guards), Non-absorbents (Catheters, Drainage Bags)), Type (Urinary), Usage (Disposable), Gender (Female, Male), End User (Home Care, Hospitals), Region - Global Forecast to 2030

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