The incontinence care products market is projected to reach USD 16.5 billion by 2028 from USD 12.6 billion in 2023, at a CAGR of 5.6% during the forecast period. Factors such as the significant prevalence of incontinence and growing attention to personal care will boost the growth of the incontinence care products market. For Instance, in 2022, Attindas Hygiene Partners announced its innovative new adult disposable incontinence underwear product in North America. Similarly, in 2022, Essity launched TENA Silhouette Washable Absorbent Underwear for women with light bladder weakness. The companies operating in the market are engaged in developing innovative products for better management of incontinence.
The incontinence care products market is moderately competitive, with certain companies holding substantial market shares. The prominent players in this market are Essity Aktiebolag (publ) (Sweden), The Procter & Gamble Company (US), and Kimberly-Clark Corporation (US). Companies adopt organic and inorganic growth strategies such as product launches and approvals, expansions, and acquisitions/partnerships to increase their product offerings, cater to customer needs, augment profitability, and expand their presence in the global market.
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ESSITY AKTIEBOLAG (PUBL)
Essity Aktiebolag (publ) held the first position in the ICP market, with a significant share in 2022. The company’s leading role is mainly due to its broad range of absorbent products, such as liners, pads, underwear, and guards, offered through its TENA and Knix brands. Essity has a strong presence in Europe, contributing a significant share of the company’s revenue.
Kimberly-Clark Corporation held second in the global incontinence care products market in 2022. The company has a strong presence in the US and seeks to further enhance its geographical presence by strengthening its business operations in emerging markets. It has a strong product portfolio featuring offerings under the Depend, Poise, and Plenitud brands. The company has undertaken various organic and inorganic strategies to gain a strong position in the incontinence care products market.
THE PROCTER & GAMBLE
The Procter & Gamble Company held the third-largest share of the incontinence care products market 2022. The company has a direct presence in 70 countries across the globe and a strong position in all the markets in which it operates. The company provides its products through distribution channels such as e-commerce, grocery, drug, department, and distributors.
Incontinence Care Products (ICP) Market by Product (Absorbents (Bed Protectors, Pads & Guards), Non-absorbents (Catheters, Drainage Bags)), Usage (Reusable, Disposable), Distribution Channel (E-commerce), End User (Hospitals) - Global Forecast to 2028
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