MAREL (Iceland) and JBT (US) Adopted Agreement as their Key Strategies to Gain in the Individual Quick Freezing (IQF) Market
The key players identified have a strong presence in the global individual quick freezing market. These include MAREL (Iceland), JBT (US), GEA (Germany), The Linde Group (Germany), Air Products and Chemicals (US), Air Liquide (France), PATKOL (Thailand), OctoFrost Group (Sweden), Cryogenic Systems Equipment (US), Starfrost (UK), and Scanico (Denmark).
Key companies in the individual quick freezing market adopted strategies such as acquisitions, agreements, and new product launches & expansions to increase their market share and profits from 2012 to 2017.
The core strength of the key players was expansion, followed by agreements, to strengthen their position in the global individual quick freezing market. Market players such as MAREL (Iceland) and JBT (US) adopted agreement as their key strategies to gain market share.
MAREL is involved in the manufacturing, development, distribution, and sales of advanced processing systems and services for various industries such as meat, fish, and poultry. The company’s meat processing segment offers integrated systems for processing beef, pork, lamb, turkey, and broiler meat. MAREL offers a wide variety of freezing solutions such as IQF freezers, using the latest advancements in freezing technology to fulfil the demand from the food processing industry for higher quality end products. In 2015, Bakkafrost (Faroe Islands) signed a deal with MAREL for equipping the distribution and value-added production (VAP) sections of its new salmon harvest/packaging/VAP factory in the Faroe Islands, set to open in 2016. MAREL would be the sole supplier and distributor of freezers, packing of frozen products, by-product handling, and IQF packing.
JBT is a global technology solutions provider for industries such as food processing and air transportation. It is engaged in designing, manufacturing, and providing services of technologically advanced systems and products for customers. The company operates through two segments—JBT FoodTech and JBT AeroTech. Products offered under JBT FoodTech include freezer solutions for freezing and chilling meat products and protein processing solutions. JBT has been in the freezing, cooling, chilling, drying, proofing, and steaming business for 50 years. JBT industrial freezers find applications in processing food products ranging from meat, seafood, and poultry to bakery products and ready-to-eat meals, fruits, vegetables, and dairy products. In 2016, JBT acquired Cooling and Applied Technologies (C.A.T.), Inc. for USD 90 million. This acquisition would help the company improve its product line focused on chillers, injection, marinating, weighing, freezing, and refrigeration systems.
Related Reports:
Individual Quick Freezing (IQF) Market by Equipment Type (Spiral and Tunnel), Processing Stages (Pre-processing, Freezing, and Packaging), Technology (Mechanical and Cryogenic), Product (Fruits & Vegetables and Seafood), and Region - Forecast to 2022
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