Latin America Gluten Free Products Market

The Latin America gluten-free products market was valued at USD 0.28 billion in 2025 and is projected to reach USD 0.39 billion by 2030, at a CAGR of 7.1%. This growth is driven by rising celiac disease diagnoses, increased consumer awareness of food intolerances, and stricter food labeling regulations in key economies. Brazil stands out in the region, with a well-defined regulatory structure. Law No. 10.674/2003 requires all packaged foods to prominently display whether they "contain gluten" or "do not contain gluten." ANVISA's enforcement applies to both domestic and imported food products, including beverages and foodservice packs, thereby enhancing labeling consistency and boosting consumer trust.

Argentina's gluten-free regulations are robust, backed by national food codes and public health campaigns. These efforts have expanded the selection of gluten-free products and increased their availability in stores. Chile and Colombia have also tightened their allergen and gluten labeling rules, part of a broader effort to improve food labeling and make packaged foods more transparent. Regionally, the MERCOSUR agreement is helping standardize food labeling, facilitating the trade of gluten-free products across borders, particularly among Brazil, Argentina, Uruguay, and Paraguay.

To know about the assumptions considered for the study download the pdf brochure

Brazil boasts the largest gluten-free market in Latin America. This is driven by its large population, the growth of modern retail, and the increasing availability of certified gluten-free bakery items, snacks, pasta, sauces, and ready-to-eat meals. Both those with medical needs and those who choose a gluten-free lifestyle are driving demand. Growth is evident across retail, foodservice, and private-label products.

The Kraft Heinz Company (US)

The Kraft Heinz Company maintains a strong operational presence in Latin America, particularly in Brazil and Argentina. Its manufacturing, distribution, and commercial teams are focused on serving this region. Brands such as Heinz, Hemmer (in Brazil), and Quero offer a range of sauces, condiments, and cooking aids. Some products are labeled gluten-free to comply with local regulations. Heinz ketchup and mayonnaise, staples in Brazil, Argentina, and Chile, help meet the gluten-free needs of both consumers and foodservice establishments.

Conagra Brands, Inc. (US)

Conagra Brands, Inc. has a modest yet noticeable presence in Latin America, primarily through its imported brands and foodservice operations. Gluten-free offerings, including those from Healthy Choice and Birds Eye, are available in select retail stores and institutional settings, with a particular emphasis on Brazil and Chile. The company's strategy in this region focuses on premium, value-added frozen and shelf-stable products rather than pursuing widespread mass-market growth.

General Mills, Inc. (US)

General Mills, Inc. maintains a robust presence in Latin America, primarily through its international segment, with Brazil as a central hub. The company offers gluten-free or gluten-free-compliant products across various brands, adhering to local labeling regulations. These include Yoki (Brazil), cereal lines developed in partnership with Nestlé, and select General Mills snack and baking brands. The company's established retail network and regional supply chain ensure a steady supply of gluten-free cereals, baking mixes, and snack items throughout Brazil and Argentina.

Market Ranking

Jasmine Alimentos, Vitalin Alimentos, Molinos Río de la Plata, Dr. Schär Argentina, and NotCo are major participants in the Latin American gluten-free product market. These companies leverage well-established distribution networks, private-label alliances with contemporary retailers, and the gradual reformulation of core categories, such as bread, baked goods, pasta, snacks, and sauces. Latin America is poised to emerge as a high-growth region for gluten-free products over the forecast period, driven by a strategic focus on affordability, local taste preferences, and adherence to emerging labeling standards.

Related Reports:

Latin America Gluten-free Products Market By Type (Bakery Products, Snacks & RTE Products, Pizzas & Pastas, Condiments & Dressings), Form, Distribution Channel (Conventional Stores, Specialty Stores, Drugstores & Pharmacies), Source – Forecast to 2030

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.
1615 South Congress Ave.
Suite 103, Delray Beach, FL 33445
USA : 1-888-600-6441
sales@marketsandmarkets.com