Education and Learning Analytics Market

New product launches and upgradations; and partnerships, agreements, and collaborations, have been the most dominating strategies adopted by the major players in Education and Learning Analytics Market

The global education and learning analytics market is expected to grow from USD 2.6 billion in 2018 to USD 7.1 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 22.6% during the forecast period. Factors that drive the market growth are the rising need for data-driven decisions to improve education quality and the growing adoption of mobile learning.

The education and learning analytics market comprises major solution providers, such as IBM (US), TIBCO (US), Microsoft (US), Oracle (US), SAP (Germany), SAS Institute (US), Tableau Software (US), MicroStrategy (US), Alteryx (US), Qlik (US), SABA software (US), Blackboard (US), Schoology (US), iSpring (US), G-Cube (India), Latitude CG (US), Mindflash (US), SkyPrep (Canada), Information Builders (US), Watershed Systems (US), Yellowfin (ýAustralia), and Enlit, LLC (US). The study includes in-depth competitive analysis of these key players in the education and learning analytics market with their company profiles, recent developments, and key market strategies. The players in this market have embraced different strategies to expand their global presence and increase their market shares. New product launches and upgradations; and partnerships, agreements, and collaborations, have been the most dominating strategies adopted by the major players from 2016 to 2018, which helped them innovate on their offerings and broaden their customer base.

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IBM is among the leaders in the education and learning analytics market with a global presence. The company has a balanced growth strategy in the market, including strategic alliances with the key education technology solution providers and niche players diversifying IBM’s education and learning analytics product portfolio and increasing the company’s market reach. For instance, in June 2018, IBM partnered with Scholastic and Edmodo to integrate the 2 companies’ technologies with IBM’s Watson Education platform. Scholastic, a multinational publishing, education, and media company, would make available media, articles, and nonfiction content from its Scholastic Go and ScienceFlix libraries in IBM’s Watson Education platform, which would use machine learning to provide recommendations according to individual students’ abilities and curricular needs. Moreover, IBM and Edmodo, an educational technology company offering a communication, collaboration, and coaching platform to K-12 schools and teachers, would jointly develop a new tool using Edmodo’s AskMo search engine and IBM Watson Classroom’s Cognitive Library. The new tool would recommend educational content and resources aligned with students’ grade levels, ages, and interests. Furthermore, the strong product innovation capabilities to differentiate itself, focus on high-growth strategic opportunities, and expand its market presence.

Blackboard provides a wide range of enterprise technology and solutions for the K-12 and higher education, governments, and businesses. Headquartered in Washington, US, the company has additional offices in North America, Europe, and APAC. It provides a suite of data and advanced analytics product known as Blackboard Analytics designed for educational institutes. Moreover, it provides a learning analytics solution to identify students at risk and intervention, optimize online learning, support faculty development, promote reflective learning, and drive LMS adoption. The company has been expanding the market presence through business expansions, partnerships and agreements, and diversifying its product portfolio through technology acquisitions and new product launches. In October 2018, Blackboard launched its flagship LMS solution, Blackboard Learn as a SaaS solution for institutions in South Korea through local AWS cloud services. This new deployment closely follows the roll out of Learn SaaS in China and further increases the reach and availability of Blackboard's solutions in the region. In March 2017, Blackboard partnered B Human, an Italian systems integration and digital consulting company. The partnership aims to expand Blackboard's presence among universities, public institutions, private organizations, and corporate academies, and further expands its market foothold in Southern Europe.

Related Reports:

Education and Learning Analytics Market by Application (Performance Management, Curriculum Development and Intervention Management, and People Acquisition and Retention), Component, Analytics Type, Deployment, End-User, and Region - Global Forecast to 2023

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