LMS Market

Key Players adopted various strategies, such as partnerships, collaborations, agreements, acquisitions, and new product launches, to achieve growth in the global LMS Market

The global LMS market size is expected to grow from USD 9.2 billion in 2018 to USD 22.4 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 19.6% during the forecast period during. The major growth drivers for the market are increasing the adoption of digital learning, growing inclination towards, Bring Your Own Device (BYOD) policy and enterprise mobility, extensive government initiatives for the growth of LMS, growing usage of Artificial Intelligence (AI) and Machine Learning (ML) in LMS is increasing the significance of eLearning in corporate and academic setups. However, low motivation and engagement by organizations may restrain the market growth.

The traditional and emerging market players are Cornerstone OnDemand (US), Blackboard (US), Saba Software (Canada), D2L Corporation (Canada), Adobe Systems US), CrossKnowledge (US), Oracle (US),SAP SE (Germany), Docebo (Canada), Schoology (US), IBM (US), Epignosis (US),MPS Interactive (India), Pearson PLC (UK), McGraw Hill (US), SumTotal Systems LLC (US), Absorb Software LLC (Canada), Instructure Inc (US), iSpring Solutions, Inc. (US), G-Cube (India), Latitude CG, LLC (US), UpsideLMS (India), Paradiso (US), SkyPrep Inc (Canada), and Knowledge Anywhere (US).

These players have adopted various strategies, such as partnerships, collaborations, agreements, acquisitions, and new product launches, to achieve growth in the global LMS market. Partnerships and acquisitions have been the most dominating strategy adopted by major players from 2016 to 2018, which helped them to innovate in their offerings and broaden their customer base.

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Blackboard is a leading solution provider that caters to a wide range of products and services in the education and learning sector. These products and services simplify and make the process of learning more entertaining. Blackboard’s strategies, in the past decade, to broaden its business portfolio have led to the development of several complementary platforms, such as Blackboard Connect, Blackboard Collaborate, Blackboard Mobile, Blackboard Analytics, and Blackboard Student Services. In the last few years, Blackboard has undertaken many acquisitions to speed up its overall performance in the market. It has recently acquired companies including Fronteer, a UK-based education technology company and Sequoia Retail Systems, a Point of Sale (POS) solution provider. It has partnered and collaborated with companies such as Moodle, VitalSource, B Human, and IBM to enhance its product offerings. These strategies have helped the company enhance its product portfolio and led to a high rate of organic growth. The company is also following the horizontal integration strategy by launching new products and services. Blackboard focuses on R&D to bring new products and services in the market. For instance, Blackboard launched the SafeAssign plagiarism prevention tool for its open source-based LMS in November 2017, in March 2017 Blackboard launched the SaaS deployment model of Blackboard Learn.

Schoology is a new entrant in the corporate LMS market. The company caters its learning solutions only to educational institutes and corporate enterprises. It has only one office in North America and can increase its market presence in high-growth regions, such as Europe, APAC, the MEA, and Latin America. The company is actively involved in both organic and inorganic growth strategies. It has adopted the inorganic growth strategy of partnerships to enhance its product portfolio and increase its customer base. For instance, the company partnered with PowerSchool in 2017 to enhance the education experience. Furthermore, the company has adopted the organic growth strategy of launching new products and solutions. For instance, it launched a new AMP to measure the performance of learners. For instance, Schoology launched a new platform, Assessment Management Platform (AMP) that can be integrated with Schoology LMS. The solution would enhance the learning experience for students during assessments.

Related Reports:

LMS Market by Component (Solution and Services), Delivery Mode (Distance Learning, Instructor-Led Training and Blended Learning), Deployment Type, User Type (Academic and Corporate), and Region - Global Forecast to 2023

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