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3. New Product Launches and Partnerships/Collaborations to Expand their Product Portfolios and Grow Further in the Load Balancer Market.

The global load balancer market size is expected to grow at a CAGR of 13.7% during the forecast period, to reach USD 5.0 billion by 2023 from USD 2.6 billion in 2018. Increasing adoption of cloud load balancing services, data center traffic, and server virtualization are expected to spur the demand for load balancer offerings across the globe.

The load balancer market includes major vendors, such as AWS (US), F5 Networks (US), Citrix Systems     (US), Microsoft (US), HPE (US), IBM (US), Google (US), Imperva (US), NGINX (US), Radware (Israel), Fortinet (US), A10 Networks (US), Kemp Technologies (US), Riverbed Technologies (US), Fastly (US), Dialogic (US), Avi Networks (US), Joyent (US), Inlab Software (Germany), Cloudflare, Inc. (US), Zevenet (Spain), Array Networks (US), Avanu (US), Barracuda Networks (US), and loadbalancer.org (UK). The players have implemented various growth strategies to expand their global presence and increase their market share. Key players, such as HPE, AWS, and Microsoft, have majorly deployed new product launches and partnerships/collaborations to expand their product portfolios and grow further in the load balancer market.

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Google was founded in 1998 and is headquartered in California, US. In 2015, Alphabet became the parent company of Google. The company specializes in internet-related services and products. Google primarily focuses on web-based search engines, desktop and mobile operating systems, advertising and tools, and enterprise solutions. The company has focused on developing and nurturing business partnerships with major vendors. For instance, in November 2017, Google partnered with Commvault to provide extended support to customers for Commvault’s multi-cloud services and strategies. The partnership involves support for all Google Cloud Platform Storage Classes, including Coldline, Nearline, Regional, and Multi-Regional. The enterprise customers can benefit from faster ways to store, use, and protect data in the cloud.

Microsoft was founded in 1975 and is headquartered in Washington, US. The company offers cloud-based services, applications, and solutions to enterprises, along with support and consulting services. It designs, manufactures, and sells devices that integrate with its cloud-based services. Microsoft delivers a robust cloud-based Microsoft Azure platform that includes computing, networking, storage, database, and management services for enterprises. The company has focused its strategic efforts on developing innovative partnerships with major vendors. For instance, in May 2018, Microsoft and Red Hat expanded their alliance for container-based applications across Microsoft Azure and on-premises. With this partnership, the companies would introduce the first jointly managed OpenShift offering in the public cloud, combining the power of Red Hat OpenShift and Azure, Microsoft’s public cloud.

Related Reports:

Load Balancer Market by Component (Hardware, Software, and Services), Load Balancer Type (Global Load Balancer and Local Load Balancer), Deployment Type, (On-Premises and Cloud), Organization Size, Vertical, and Region - Global Forecast to 2023

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