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3. Top Companies List of Location Analytics Industry - Esri (US), Zebra Technologies (US) and Foursquare (US) | MarketsandMarkets

The market for location analytics is estimated to grow from USD 20.6 billion in 2023 to USD 38.5 billion by 2028, at a CAGR of 13.4% during the forecast period. Location analytics is a data analysis methodology that leverages spatial information from sources such as GPS, mobile devices, and IoT sensors. By employing Geographic Information Systems (GIS), machine learning, and statistical modeling, it uncovers patterns and insights hidden in geospatial data. Location analytics enables route optimization, customer behavior analysis, site selection, and emergency response planning. The growth of this field is driven by the increasing availability of location data, advancements in data processing techniques, and the integration of real-time information. As technology evolves, location analytics continues to play a pivotal role in informed decision-making, predictive modeling, and resource allocation strategies.

Major Location Analytics Companies Include

• Esri (US)
• Zebra Technologies (US)
• Foursquare (US)
• SAS (US)
• Precisely (US)
• SAP (Germany)
• Cisco (US)

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Esri (US)

Esri has cultivated strong global footholds, particularly in countries such as Germany, Japan, Australia, and Canada. The company's product suite includes ArcGIS Online, ArcGIS Pro, ArcGIS Enterprise, and ArcGIS Apps. Notable is the ArcGIS Utility Network Management extension, fusing a sophisticated system of record with location-based services analytics. Esri empowers both small and large enterprises, enabling them to anticipate growth opportunities and optimize business processes. Specializing in GIS, software, geospatial analysis, and demographics, Esri serves diverse sectors: banking, education, real estate, retail, government, insurance, manufacturing, telecommunications, and transportation. The company addresses multiple business requirements spanning facility and risk management, logistics, performance tracking, and market analysis. Its partner network covers solutions, services, content, integration, consulting, and hardware, with alliances extending to major entities such as SAP, Autodesk, and Microsoft. Esri's location analytics equips businesses with off-the-shelf solutions and seamless data mapping and analysis capabilities for day-to-day product utilization.

Zebra Technologies (US)

Zebra Technologies holds a global leadership position in Enterprise Asset Intelligence (EAI) solutions, focusing on automatic identification and data capture applications. Their portfolio encompasses an array of automatic identification and data capture products: mobile computers, barcode scanners, RFID readers, specialty printers, RTLS, and associated accessories and supplies. Zebra's offerings serve industries such as retail, manufacturing, healthcare, and logistics, finding applications in retail, transportation, manufacturing, healthcare, hospitality, and more. They offer services ranging from maintenance and technical support to managed and professional services. Zebra's solutions were adopted by Saddle Creek Logistics Services to enhance productivity and customer satisfaction. In the location analytics sector, Zebra Technologies excels by offering innovative location solutions and a diverse range of location analytics technologies. Notable solutions include Zebra Motion Works RTLS Solutions and Zebra SmartLens for Retail Asset Visibility.

Foursquare (US)

Foursquare is a location-based technology company that offers a comprehensive platform for businesses and individuals to engage with local communities and enhance their overall location-based experiences. The company was founded in 2009. The company's core business revolves around providing location intelligence, data analytics, and marketing solutions. Functioning as a location intelligence enterprise, Foursquare boasts two widely recognized consumer applications - Foursquare and Swarm, alongside a thriving portfolio of media and enterprise offerings. The platform capitalizes on its profound grasp of location intelligence to unlock invaluable customer insights, thereby enabling brands to comprehend and establish connections with precise target demographics.

SAS (US)

SAS Institute Inc., commonly known as SAS, is a US-based multinational developer of analytics software. Founded in 1976 and headquartered in Cary, North Carolina, SAS specializes in advanced analytics, business intelligence, data management, and predictive analytics. The company's software suite is widely used by organizations to analyze large amounts of data, uncover insights, and make data-driven decisions. SAS is renowned for its contributions to the field of data analytics and has a strong reputation for its powerful and comprehensive analytical tools.

Precisely (US)

Precisely, formerly known as Syncsort, is a US-based company that provides data integrity, data integration, and data quality solutions. Headquartered in Burlington, Massachusetts, Precisely was founded in 1969. The company offers a range of products and services designed to ensure the accuracy, consistency, and reliability of data across complex data environments. Precisely's solutions help businesses to confidently leverage their data for strategic decision-making and operational efficiency, ensuring data is precise and trustworthy.

SAP (Germany)

SAP SE is a German multinational software corporation that makes enterprise software to manage business operations and customer relations. Founded in 1972 and headquartered in Walldorf, Germany, SAP is one of the world's leading providers of enterprise resource planning (ERP) software. Its product portfolio includes applications for analytics, business intelligence, supply chain management, and customer relationship management. SAP's software solutions are used by organizations of all sizes across various industries to streamline processes, improve data visibility, and enhance operational efficiency.

Cisco Systems (US)

Cisco Systems, Inc. is a US-based multinational technology conglomerate that develops, manufactures, and sells networking hardware, software, telecommunications equipment, and other high-technology services and products. Founded in 1984 and headquartered in San Jose, California, Cisco is a global leader in IT and networking. The company's extensive product portfolio includes routers, switches, cybersecurity solutions, wireless systems, and IoT (Internet of Things) technologies. Cisco is well-known for its role in shaping the modern internet and its commitment to driving innovation in networking and IT infrastructure.

Moreover, it facilitates the measurement of foot traffic and the efficacy of advertising endeavors. The suite of tools includes Foursquare Analytics, placed powered by Foursquare, Pinpoint audiences, as well as Pilgrim SDK and Places API. These integrated products provide brands with the capabilities to scrutinize emerging trends, and gauge enhanced foot traffic through multi-touch attribution, fine-tune advertising initiatives spanning numerous audience segments, and foster heightened engagement utilizing Foursquare’s cutting-edge developer resources. Foursquare's business strategy centers around leveraging its robust location-based technology, extensive data resources, and user-friendly applications to bridge the gap between businesses and consumers. By providing valuable insights, targeted advertising, and enhanced customer experiences, foursquare plays a pivotal role in helping businesses thrive in an increasingly location-aware and data-driven marketplace.

Related Reports:

Location Analytics Market by Offering (Solutions (By Type & By Deployment), and Services), Location Type (Indoor Location and Outdoor Location), Application, Vertical, and Region (North America, Europe, APAC, MEA, Latin America) - Global Forecast to 2028

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