Loyalty Management Companies

MarketsandMarkets: The loyalty management market is projected to grow from USD 12.89 billion in 2025 to USD 20.36 billion by 2030 at a CAGR of 9.6% during the forecast period.

The market’s growth is primarily driven by the increasing need for customer retention and engagement in a highly competitive business landscape. This shift is reinforced by the widespread adoption of digital transformation, including AI, big data, and real-time analytics to personalize customer experiences. These technologies help businesses create dynamic and personalized loyalty programs that enhance customer lifetime value and encourage repeat purchases. The resulting benefits include higher customer satisfaction, increased brand loyalty, and a better return on marketing investments.

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Top Loyalty Management Companies Include:

• Oracle (US)
• Comarch (Poland)
• Epsilon (US)
• Annex Cloud (US)

Various globally established players, such as Oracle (US), Comarch (Poland), Epsilon (US), and Annex Cloud (US), are at the forefront of the loyalty management market. These players have adopted multiple growth strategies, including partnerships, agreements, collaborations, product launches/enhancements, and acquisitions, to expand their presence in the loyalty management sector.

In January 2025, Comarch partnered with MIM Solutions, an AI and machine learning specialist, to enhance its Comarch Loyalty Management platform. This collaboration will integrate MIM Solutions' advanced AI algorithms to boost the effectiveness of loyalty programs by optimizing promotions and analyzing customer behavior for Comarch's global clientele.

Comarch

Comarch is a global IT business solution provider that delivers IT solutions for customer engagement, loyalty management, and business operations. Comarch’s Loyalty Management platform offers comprehensive tools for creating B2C, B2B, and coalition loyalty programs. Its modular structure facilitates advanced customer segmentation, gamification, AI-powered recommendations, and multi-channel communication. Comarch has invested strategically in AI and cloud technologies to enhance the scalability and intelligence of its solutions. Operating in over 60 countries, Comarch supports clients in the retail, travel, banking, telecom, and fuel sectors.

Epsilon

Epsilon is a global leader in loyalty management, customer data platforms, and personalized marketing services. As a subsidiary of Publicis Groupe, Epsilon assists brands in building lasting relationships with customers through data-driven loyalty programs, omnichannel activation, and AI-powered personalization. The company provides its flagship solution, Epsilon PeopleCloud Loyalty, which enables brands to design, execute, and optimize loyalty strategies across both digital and physical touchpoints. Epsilon facilitates real-time customer engagement, seamless integration with CRM and POS systems, and deep behavioral insights using deterministic data. The company operates across North America, EMEA, and Asia Pacific, serving clients in industries such as retail, travel, healthcare, and financial services.

Oracle

Oracle Corporation (US) is a leading provider in the loyalty management market, offering comprehensive solutions like Oracle CrowdTwist Loyalty and Engagement and Oracle Loyalty, which enable brands to design, implement, and manage end-to-end loyalty programs across all customer touchpoints. These platforms allow businesses to capture and analyze customer data, personalize rewards, and drive deeper engagement by integrating loyalty initiatives with marketing, ecommerce, and service systems. Oracle’s solutions are cloud-based, highly customizable, and scalable, supporting features such as points accumulation, tiered rewards, partner program integration, and real-time analytics to maximize customer retention and profitability. As a major player in the global loyalty management industry, Oracle serves a wide range of sectors, helping brands create data-driven, personalized loyalty experiences that foster long-term customer relationships and measurable business growth.

Annex Cloud

Annex Cloud (US) is a leading enterprise loyalty management provider, specializing in its Loyalty Experience Platform, which empowers brands to create, manage, and scale personalized loyalty programs across regions and channels. The platform offers advanced features such as gamification, tiered rewards, omnichannel engagement, and action-driven incentives, allowing marketers to quickly adapt strategies and incentivize a wide range of customer behaviors, from purchases to social media advocacy. With robust data collection and segmentation tools, Annex Cloud enables brands to gain deep customer insights and deliver tailored experiences, while its API-first, highly configurable architecture ensures seamless integration with existing tech stacks and supports global expansion with multi-currency and multi-language capabilities. Known for its flexibility, scalability, and continuous innovation, Annex Cloud serves Fortune 500 companies and complex multi-national enterprises, focusing exclusively on loyalty to drive customer retention, advocacy, and long-term value.

Market Ranking

The loyalty management market is competitive, with five main players collectively holding 25–30% of the total market share. Leading players such as Epsilon, Oracle, Salesforce, Comarch, Kobie, and Capillary hold a significant share of the global market, contributing to innovations in AI-based personalization, omnichannel engagement, and real-time data analytics. Epsilon leads the market with its comprehensive loyalty strategy and execution, leveraging rich consumer data. Oracle and Salesforce dominate the enterprise segment with scalable, cloud-based platforms integrated with CRM systems. Comarch is rapidly gaining market presence, particularly in Europe and Asia, through customizable and modular loyalty solutions. Kobie and Capillary are recognized for their advanced analytics, rewards innovation, and agile deployment models across the retail and hospitality sectors.

These players continue to invest in AI, machine learning, and first-party data solutions to meet evolving consumer expectations, privacy regulations, and the demand for real-time, hyper-personalized loyalty experiences. The market is expected to see increased mergers, partnerships, and technology integrations as competition intensifies globally.

Related Reports:

Loyalty Management Market by Offering (Solutions (Platform-based, API-based) and Services), Program Type, Application, Business Model, and Vertical (BFSI, Aviation, Automotive, Media, Retail & Consumer Goods) - Global Forecast to 2030

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