The global marketing cloud platform market size is expected to grow from USD 11.7 billion in 2022 to USD 17.8 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 8.7% during the forecast period. Marketing cloud platforms are integrated multichannel marketing solutions comprising support for creating and executing campaigns and communications via web and email marketing, mobile and social marketing. The marketing cloud platform helps organizations create campaigns based on a specific audience, shoppers’ needs, and their previous buying behaviors. It can send personalized emails, create targeted ads, and develop relevant email campaigns for a specific audience.
Marketing clouds include several marketing solutions that are all offered through the cloud, and all help marketers manage client relationships and marketing campaigns more effectively. Marketing cloud platforms are created to make real-time tracking, scheduling, and decision-making easier as part of a larger trend toward Customer Relationship Management (CRM) software. This enables businesses to gradually increase their digital marketing efforts by utilizing additional marketing cloud services.
Some of the major marketing cloud platform market vendors are Adobe (US), Salesforce (US), Oracle (US), Pegasystems (US), HubSpot (US), SAP (Germany), SAS (US), Redpoint Global (US), Cheetah Digital (US), Acoustic (US), Braze (US), Acquia (US), Cision (US), Insider (US), Sitecore (US), Resulticks (US), Fico (US), Selligent (Belgium), Zeta Global (US), and Algonomy (US).
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Salesforce was founded in 1991 and is headquartered in California, US. In the digital age, the company leads the world in CRM technology, which links businesses and their consumers. Salesforce helps businesses of all sizes and sectors leverage cutting-edge technologies, such as cloud, mobile, social, blockchain, and artificial intelligence, to connect with their customers in entirely new ways and transform their organizations around the consumer-centric and digital-first world. The salesforce marketing cloud platform enables the creation of an individualized, cross-channel customer life cycle that creates outstanding brand experiences, helping maximize every customer engagement. The Salesforce Marketing Cloud Platform offers an exact target for email, mobile, and web marketing; a social studio for social media marketing; social.com for digital advertising; and Pardot for B2B marketing automation.
Salesforce has customers in North America, Europe, Asia Pacific, the Middle East and Africa. Salesforce believes that significant additional investments will be required to scale their operations and increase productivity, satisfy customer needs, significantly build & improve offerings, and expand into new geographic regions. Salesforce offers a variety of industry verticals, such as automotive, communications, consumer goods & retail, BFSI, government, healthcare & life sciences, higher education, manufacturing, media, non-profit, and transportation & hospitality.
Pegasystems was founded in 1983 and is headquartered in Massachusetts, US. Pegasystems create, market, license, host, and provide support for enterprise software that enables businesses to reduce complexity. Leading businesses and government organizations can hyper-personalize consumer experiences, improve customer service, and automate workflows for mission-critical business operations due to a robust low-code platform for AI-powered decisioning. Pegasystems helps businesses speed their digital transformation by utilizing its intelligent technology and scalable architecture. Pega is a potent low-code platform that gives the most successful companies in the world adaptability so they can change with the times. Its AI-powered decisioning and workflow automation are used by clients to address their most critical business concerns, such as enhancing customer engagement, automating services, and optimizing processes.
Pegasystems offer plenty of marketing cloud products, such as Pega Customer Decision Hub, Pega Customer Service, and Pega Client Lifecycle management. The company caters to plenty of industries, such as financial services, insurance, healthcare & life sciences, telecom, government, and manufacturing. The Pegasystems are present in various regions, such as North America, Asia Pacific, Europe, and the Middle East & Africa.
Marketing Cloud Platform Market by Component (Platforms and Services), Deployment Mode (Public Cloud and Private Cloud), Marketing Functions, Organization Size, Vertical and Region - Global Forecast to 2027
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