The Marketing Resource Management (MRM) Market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 10.9 % during the forecast period, to reach USD 5.5 billion by 2026 from USD 3.2 billion in 2021. Increased digitalization during COVID 19, rising demand of SaaS based solutions among small enterprises to enhance marketing operations, increased focus on investing in the latest technologies to improve marketing practices are expected to spur the demand for MRM offerings across the globe.
The major players have implemented various growth strategies to expand their global presence and increase their market shares. Key players such as Oracle, SAP, SAS, Adobe, Aprimo, Brandmaker, Allocadia, and Wedia have majorly adopted many growth strategies, such as new product launches, acquisitions, and partnerships, to expand their product portfolios and grow further in the MRM Market.
Aprimo is consistently focusing on catering to its customers with highly competent technology-enabled and tailored solutions in the marketing resource management market to hold one of the leading positions. The company is equally focused on organic and inorganic business growth strategies to strengthen its footprint in the marketing resource management market. In terms of organic growth strategies, the company introduced a marketing calendar and life sciences solution, and many more, which has strengthened its market. In 2017, Aprimo moved its products to SaaS based systems running on the Microsoft Azure cloud computing service. In inorganic growth strategies, Aprimo chose to adopt partnerships, collaborations, and acquisitions. Aprimo partnered with Delaware, gateB, Spott, inRiver, Episerver, and KPMG LLP, for increasing its digital presence worldwide.
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Brandmaker is consistently focusing on catering to its customers with highly competent technology-enabled and tailored solutions in the marketing resource management market to hold one of the leading positions. The company is equally focused on organic and inorganic business growth strategies to strengthen its footprint in the marketing resource management market. The company has primarily built its suite organically and undertaken only one acquisition since its founding in 2008. BrandMaker has many large automotive, retail, and financial service customers that use the solution to drive brand consistency across global headquarters, regional teams, local dealers, or retail locations. BrandMaker takes a very realistic approach to MRM. It understands marketers’ realities of ad-hoc, Excel-based marketing management and has built an intuitive, flexible platform in response to encourage and support more agile methodologies. With help from third-party integration platforms, BrandMaker connects with thousands of tools to fit itself into how marketers work today.
Marketing Resource Management Market with COVID-19 Impact Analysis by Component (Solutions and Services), Deployment Type, Organization Size, Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2026
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