HOME Research Insight Expansions and New Product Developments are Key Growth Strategies Adopted by Leading Players in the Global Masterbatch Market



Expansions and New Product Developments are Key Growth Strategies Adopted by Leading Players in the Global Masterbatch Market


The global masterbatch market was valued at USD 9.95 Billion in 2016 and is projected to reach USD 13.41 Billion by 2022, at a CAGR of 5.1% from 2017 to 2022. Expansions, new product developments, agreements, mergers & acquisitions, and partnerships are the key growth strategies adopted by major players to strengthen their positions in the global masterbatch market. The maximum number of strategic developments undertaken between 2015 and 2017 took place in the Asia-Pacific, followed by Europe, and North America.

Key players operating in the global masterbatch market include Clariant AG (Switzerland), A. Schulman, Inc. (U.S.), PolyOne Corporation (U.S.), Ampacet Corporation (U.S.), Penn Color, Inc. (U.S.), Plastiblends India Ltd. (India), Tosaf Group (Israel), Hubron (International) Ltd. (U.K.), Cabot Corporation (U.S.), and Plastika Kritis S.A. (Greece).

Clariant AG (Switzerland) is a key player in the global masterbatch market. The company has been focusing on expansions, new product developments, and partnerships as part of its strategic development activities. In February 2017, Clariant AG (Switzerland) and SICPA SA (Switzerland) entered into a partnership to introduce a new plastic-based anti-counterfeiting system called plastiward, for the first time in North America. Plastiward is made of polymer compounds and tailored masterbatch. It provides a safety solution for applications of plastic-based medical devices and pharmaceutical packaging.

Schulman Inc. (U.S.) is one of the leading manufacturers of masterbatch. The company has been focusing on new product developments, expansions and partnerships to strengthen its presence in the global masterbatch market. For instance, in February 2017, the company introduced a new type, Polybatch easypour additive masterbatch. It is used for liquid packaging to enhance performance and easy flow of the liquid content. It is used for both, flexible and rigid based packaging.

This report provides a detailed analysis of the global masterbatch market which is segmented based on type, polymer, application, and region. Based on type, the global masterbatch market has been segmented into color, additive, black, white, and filler. Based on polymer, the market has been segmented into PP, LDPE & LLDPE, HDPE, PVC, PET, PUR, PS, and others. Based on application, the market has been segmented into packaging, building & construction, consumer goods, automotive, textile, agriculture, and others. Based on region, the market has been segmented into Asia-Pacific, Europe, North America, South America, and the Middle East & Africa.

Related Reports:

Masterbatch Market by Type (Color, Additive, White, Black, Filler), Polymer (PP, LDPE & LLDPE, HDPE, PVC, PET, PUR, PS), Application (Packaging, Building & Construction, Automotive, Consumer Goods, Textile, Agriculture) - Global Forecast to 2022

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