New Product Launches and Partnerships Collaborations are some of the Significant Strategies Deployed by the Major Players to Grow Further in the MEA Cloud Infrastructure Services Market.
The growing investments in digitization are expected to spur the demand for cloud infrastructure services in the Middle East and Africa (MEA). The MEA cloud infrastructure services market size is projected to reach USD 4.72 billion by 2023, growing at a Compound Annual Growth Rate (CAGR) of 11.0% during the forecast period (2018–2023).
The MEA cloud infrastructure services market includes major vendors, such as Microsoft (US), AWS (US), IBM (US), Oracle (US), Google (US), Alibaba (China), Fujitsu (Japan), Injazat Data Systems (UAE), eHosting DataFort(UAE), BIOS Middle East Group(UAE), Orixcom (UAE), STC Cloud (Saudi Arabia), Mobily (Saudi Arabia), Batelco (Bahrain), Emirates Integrated Telecommunications Company (UAE), Ooredoo (Qatar), and Cloud4C (India). These players have embraced different growth strategies to expand their presence in the MEA and increase their market shares. New Product Launches and Partnerships Collaborations are some of the Significant Strategies Deployed by the Major Players to Grow Further in the MEA Cloud Infrastructure Services Market.
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AWS, a business unit of Amazon, is one of the major providers of cloud infrastructure services in the MEA. The company offers a broad set of offerings including global compute, storage, database, and other services. AWS has focused on organic growth through product innovations. For instance, in July 2018, AWS released EC2 compute instances for its Snowball Edge appliance. The availability of EC2 compute instances is expected to give the system an edge over other appliances that target such environments. In November 2016, AWS launched 2 new hybrid services: AWS Greengrass and AWS Snowball Edge to help customers extend the AWS Cloud to connected devices. An increased focus on organic growth strategies has helped AWS gain a leading position in the MEA cloud infrastructure services market.
Microsoft is recognized for providing platforms for enterprise solutions, such as mobile and cloud-based environments. The company primarily focuses on developing and marketing both software and hardware services. The company has focused its strategic efforts on partnerships to further strengthen its position in the market. In May 2018, Microsoft partnered with Red Hat introduce the first jointly managed OpenShift offering in the public cloud, combining the power of Red Hat OpenShift and Azure, Microsoft’s public cloud. Earlier in June 2017, Microsoft partnered with MOBILY, a Saudi company and the commercial name for Etihad Etisalat Co. These partnerships would help increase the adoption of Microsoft cloud products in the Saudi Arabian market.
Related Reports:
Middle East and Africa Cloud Infrastructure Services Market by Service Type (Storage as a Service, Compute as a Service, Disaster Recovery & Backup as a Service, Managed Hosting), Deployment Model, Organization Size, Vertical & Country - Forecast to 2023
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