The Mobile Apps and Web Analytics market is projected to grow from USD 9.4 billion in 2022 to USD 20.2 billion by 2027, at a CAGR of 16.4% during the forecast period. In order to develop, model, align, execute, analyze, and fine-tune decision models and operations, Mobile Apps and Web Analytics, a practical domain, brings together both classic and cutting-edge disciplines. These solutions incorporate behavioral and operational analytical capabilities to gather data pertaining to the functioning of the app and user behavior within apps, generate insights based on that to continually improve user experience, and increase engagement and reliability.
Some of the key players operating in the Mobile Apps and Web Analytics market include Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (US), Uxcam (US), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Plausible (Estonia), and Fathom (US). These Mobile Apps and Web Analytics vendors have adopted various organic and inorganic strategies to sustain their positions and increase their market shares in the global Mobile Apps and Web Analytics market.
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IBM is a multinational technology and consulting corporation that offers infrastructure, hosting, and consulting services. The company operates through five major business segments: cognitive solutions, global business services, technology services and cloud platforms, systems, and global financing. IBM offers mobile and web analytics solutions to set up and manage mobile and web so apps can access live and historical data. . It maintains strong partner relationships with leading IT providers such as AWS, Adobe, Cisco, KPMG, Kyndryl, Microsoft, Oracle, Salesforce, Samsung, SAP, ServiceNow, and Workday. The company has a presence in North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. In January 2022, IBM announced its acquisition of Envizi, a leading data and analytics software provider for environmental performance management.
ComScore is a leading company offering media and marketing measurement and analytics solutions. The company was founded in 1999 and is headquartered in Virginia, US. It offers a wide variety of audience and advertising analytics software solutions to its clients to understand audiences across platforms, such as mobile, desktops, and televisions. The company has a presence in more than 20 companies across the globe and caters to more than 2,500 clients in media, advertising, and marketing verticals, globally. In the mobile apps and web analytics market, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions.
Webtrends is a leading provider of data analytics and personalization solutions. The company delivers actionable insights and helps boost customer engagement. It is an eminent provider of enterprise management and reporting solutions. Webtrends’ products are specifically designed to enable organizations to administer various internet-based systems throughout organizations, regardless of the geographic locations of servers supporting the systems. The company has a geographic presence in the US, EMEA, France, and Germany. It delivers extensive software-based analytics solutions in the field of web analytics, social media analytics, and mobile analytics under its product division called Webtrends Streams. These solutions assist businesses from numerous verticals, such as media, retail and consumer goods, healthcare and life sciences, travel and leisure, and telecommunication, in collecting, organizing, analyzing, and transforming raw customer information into useful data.
Mobile Apps and Web Analytics Market by Component (Solutions & Services), Solution (Data Analytics, Data Discovery), Application (Content Marketing, Marketing Automation), Deployment Mode, Organization Size, Vertical and Region - Global Forecast to 2027
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