The advancement in mobile technologies and internet capabilities of wireless devices have paved a way for increasing usage of the M Commerce services as well as it has rapidly increased the amount of data being interchanged. All of the above factors have resulted in the creation of the M Commerce market. The efforts to remove the geographical barriers, fulfilling customers’ on demand request, easier and flexible business transactions has resulted in search for solutions to cater all of the above requirementsthrough M Commerce services. The M Commerce services help in getting benefits to end customers by providing cheaper services, interactive services, and on demand services.
The rapid growth in mobile internet users and increase in adoption of smart phones, mobile devices and BYOD are expected to drive the demand for M Commerce services. Rapid deployment of smart devices, increased mobile data usage and communication deployments are expected to continue driving the M Commerce market. The M Commerce market is finding traction across businesses operating in different verticals as this services helps to make transactions and communication at cheaper costs.
The major players in the M Commerce are Ericsson, Gemalto, Google, IBM, MasterCard, Mopay, Oxygen8, PayPal, SAP, and Visa among various others are finding a huge potential for M Commerce marketwith evolving mobile standards in the future.
M Commerce Market by Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), Payment Modes (NFC, Premium SMS, WAP, Carrier Billing), Users (Smart Devices, Feature Phones) - Worldwide Forecasts & Analysis (2014 - 2019)
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