The mobility as a service market size is projected to reach USD 40.1 billion by 2030 from an estimated USD 3.3 billion in 2021, at a CAGR of 32.1%. The base year for the report is 2021, and the forecast period is from 2021 to 2030.
The market is expected to witness rapid growth due to increasing smart city initiatives, the need to reduce CO2 emissions, improved 4G/5G infrastructure, and penetration of smartphones.
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The mobility as a service market is dominated by major players such as Moovit Inc. (Israel), MaaS Global Oy (Finland), Citymapper (UK), Mobilleo (UK), SkedGo Pty Ltd (Australia). These companies have developed new solutions; adopted expansion strategies; and undertaken collaborations, partnerships, and mergers & acquisitions to gain traction in the growing market for mobility as a service.
Moovit Inc. is mapped to be the top player in the market due to its strong focus on organic as well as inorganic growth strategies. In February 2020, Moovit released a new augmented reality (AR) feature for better navigation. It announced the beta version of its Way Finder, a feature that leverages augmented reality to better locate stops and stations. This feature has been rolled out to iOS users worldwide. Primary respondents have also ranked this company as the leading player in the market.
MaaS Global Oy’s Whim is another leading player in the MaaS market, followed by Citymapper, Mobilleo, and SkedGo Pty Ltd. MaaS Global Oy’s Whim is also a leading MaaS app due to its diversified MaaS solutions across different modes of transportation. The company reported multiple partnerships with start-ups and transport companies for mobility as a service in 2018–2020. For instance, MaaS Global and Mitsui Fudosan, a leading global real estate company, announced their strategic partnership to incorporate MaaS Global’s platform, Whim, into urban development in Japan in 2019. With over four million trips completed since its launch in Europe in November 2017, Whim is the first all-inclusive MaaS solution commercially available on the market. The parties collaborated with local transport service providers (TSPs) and conducted a proof of concept in the Greater Tokyo area in 2019 to accelerate the collaborative relationship.
Citymapper has a strong focus on new product development. The company has a strong foothold in Europe, particularly in the UK. Primary respondents also pegged it as an important player in the mobility as a service market. Citymapper announced its Citymapper Pass, a subscription to all mobility with a smart travel card, integrated with its multimodal mobility app. The company launched it in London for public transport, cycles, and cabs.
Mobilleo continues to maintain its focus on new product/service launches. For instance, in April 2019, Mobilleo included a Ride Hailing travel option that locates and calls a nearby taxi service. Partnerships with several taxi suppliers have enabled Mobilleo to aggregate all available taxi services into one, easy-to-navigate platform. Through Ride-Hailing, a traveler can now use a single platform to book a taxi anywhere around the globe.
SkedGo Pty Ltd. is another key player due to its consistency in new product/service launches, especially in the Asia Oceania region. In May 2020, SkedGo launched a new feature that enables passengers to assess crowding levels before they travel, supporting journey planning during the COVID-19 pandemic and beyond. The feature allows passengers to choose quieter routes and carriages, or switch to alternative forms of transport such as cycling or e-scooters to maintain social distancing. The occupancy feature has been trialed using open source data from Transport for New South Wales in Sydney, Australia, and can be rolled out worldwide, depending on data availability.
Mobility as a Service Market by Service (Ride-Hailing, Car Sharing, Micro Mobility, Bus Sharing, Train), Solution, Application, Transportation, Vehicle, Operating System, Business Model, Propulsion & Region - Forecast to 2030
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