HOME Research Insight Volkswagen AG (Germany) and Daimler AG (Japan) are the Global Players in the Semi-Autonomous and Autonomous Vehicles Market



Volkswagen AG (Germany) and Daimler AG (Japan) are the Global Players in the Semi-Autonomous and Autonomous Vehicles Market


The global semi-autonomous vehicles market is estimated to be 3.17 Million units in 2016, and is projected to reach 7.84 Million by 2021, growing at a CAGR of 19.85% from 2016 to 2021. The global autonomous vehicles market is estimated to be 0.18 Million units in 2025, and is projected to reach 1.01 Million by 2030, growing at a CAGR of 41.26% from 2025 to 2030. North America and Europe are major contributors to the semi-autonomous and autonomous vehicles market growth.

The key strategy adopted by players to gain traction in the semi-autonomous and autonomous vehicles market is product launch, which accounted for 50% of all the strategies adopted by companies from 2014­ to 2017. For instance, In February 2016, Robert Bosch GmbH, one of the leading technology innovators based at Germany, has launched its Intelligent Transport Management System (iTraMS) at the Bosch Technology Exposition in India. This technology helps in tracking the location of the vehicle, condition monitoring, and performance analysis. It will find application in passenger cars, commercial vehicles, and off-highway vehicles.

Companies operating in the semi-autonomous and autonomous vehicles market also followed the strategy of expansion to meet the demands and continuous innovations. This approach constituted approximately 24% of the total growth strategies adopted by players in the global semi-autonomous and autonomous vehicles market. For instance, In May 2016 Nissan Motors, opens up a joint facility with Tsinghua University (Department of Automotive Engineering) in Beijing, for researching electric vehicle and autonomous drive technologies for the Chinese market. This strategy is going to help the company to precisely focus on upcoming emerging marketís technology in Asian continent.

The semi-autonomous and autonomous vehicles market is dominated by global players such as Volkswagen Group (Germany), Daimler AG (Germany), Nissan Motor Corporation (Japan), Robert Bosch GmbH (Germany), Continental AG (Germany), Google (U.S.), Cisco Systems Inc. (U.S.), Tesla Motors (U.S.) and Visteon Corporation (USA).

Volkswagen AG (Germany) is majorly focusing on product launch, and partnership which would help increase its geographical presence and diversifying product portfolio. In 2017, Volkswagen reveals its concept car at North American International Auto Show (NAIAS) 2017 in Detroit, with vehicle name I.D. Buzz that stands for modern, positive, emotional, future-orientated. The company is also working on commercial vehicle autonomous technology, for instance in 2016, the Group's sister company Scania and Man together going to develop digitally connected semitrailer tractors with digital data transfer technology. The company also focused on partnership, in 2016 Volkswagen and Mobileye signs an MOU, in order to create strategic partnership, for providing camera based real time image processing technology.

Daimler AG (Japan) is the second largest company in the semi-autonomous and autonomous vehicles market. The company manufactures buses, truck, vans and passenger cars for global market. The company has recently got full granted autonomous vehicle license issued by government in order to test its self-driving truck "Freightliner Inspiration Truck" on road in state of Nevada, which company believes a closer step to make commercial vehicle fully autonomous on road. The company in 2015, undergone an agreement with Nokia corporation to acquire itís HERE map business in order to use it for assistance systems and ultimately fully autonomous driving. The company has also implemented expansion strategy, for instance Daimler AG and its JV Company Renault-Nissan together expands the production capacity in Mexico to 300,000 vehicle per year in order to produce more premium vehicles with embedded driver assistance systems. This strategy going to help company to manufacture more advanced driver assistance systems for semi-autonomous vehicles.

Related Reports:

Semi-Autonomous and Autonomous Vehicles Market by Technology, Components, Powertrain (Conventional Vehicle, Hybrid Vehicle, and Electric Vehicle) and Region - Global Forecast to 2021 & 2030

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