The non-thermal pasteurization market, in terms of value, is estimated to account for nearly USD 1.1 billion in 2018 and projected to grow at a CAGR of 19.8%, to reach nearly USD 2.7 billion by 2023. The global non-thermal pasteurization market is growing significantly in accordance with the commercialization, the increasing size of packaged foods market, growth in the convenience food sector, which includes products such as frozen foods and ready-to-eat foods; and the growing demand for novel technologies. These techniques reduce the processing time and increase the production capacity when compared to the conventional techniques using heat. Demand for non-thermal pasteurization, particularly meat processing, has witnessed an increase in European and North American countries due to significant growth in the processed meat product industry.
The key players that have a strong presence in the non-thermal pasteurization market include Hiperbaric España (Spain), Avure Technologies (US), BOSCH (Germany), Thyssenkrupp Ag (Germany), and Kobe Steel Ltd (Japan), Chic Freshertech (US), Multivac SEPP Haggenmuller Se & Co. KG (Germany), Stansted Fluid Powder LTD (UK), Dukane Corporation (US), and Universal Pure (US).
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Major players in the market are mainly focusing on undertaking expansions for increasing their customer base across regions and for innovating and developing research centers to meet the growing requirements of consumers.
The core strength of the key players identified in this market is their growth strategies such as new product launches and expansions. Undertaking new product launches and expansions have enabled the market players to enhance their presence in the non-thermal pasteurization market. Key players, such as Hiperbaric España (Spain), undertook these strategies to improve their distribution network, gain a stronger foothold, and enhance their market share.
This company is also focusing on offering an innovative range of non-thermal pasteurization that caters to different applications and are complied with government regulations and policies across regions. For example, in September 2017, Hiperbaric España launched Hiperbaric 1050 Bulk, a new HPP equipment for the beverage industry. In addition, in April 2015, the company launched Hiperbaric 525, an HPP system for food processing in Anuga Foodtec event. In addition, the company is also focused on expanding its production capacity/facilities in the developing regions. For example, in September 2016, it expanded its manufacturing facility and assembly workshops in India, Malaysia, Estonia, and the Dominican Republic.
Hiperbaric España, formerly known as NC Hyperbaric S.A., is the leading manufacturer and marketer of non-thermal technology and high-pressure processing equipment (HPP) for the food industry. The company is a major HPP equipment supplier to the meat, seafood, vegetable, and dairy product manufacturers. It provides technological solutions for natural, fresh, safe, and ready-to-eat food products. It was initially a part of Nicolas-Correa Group (Spain) and later became a part of the IBP Holding in 2005. The company operates its business in various regions such as Europe, North America, South America, Asia Pacific, and Oceania. In 2018, Hiperbaric was acquired by Alantra Private Equity, a private equity and venture capital firm of Alantra Partners S.A. The key competitors of the company include Bosch (Germany), Avure Technologies Inc. (US), and ThyssenKrupp (Germany).
Avure Technologies is a manufacturer of high-pressure processing (HPP) systems for the food industry. The company provides a wide range of equipment that includes isostatic presses, sheet metal forming presses, HPP food systems, and ram presses. The company also offers retrofit, upgrading, and rebuilding services to its customers. The application of HPP in food processing includes ready-to-eat meat, fruits & vegetables, juice & smoothies, salads & dips, and shellfish shucking & meat retrieval. The company focuses on market strategies such as partnership agreements and new product launches. For example, in February 2018, the company signed a MoU to build a high-pressure processing technology food processing plant in Vietnam. In addition, in April 2017, the company collaborated with JBT Corporation (US) to strengthen its product portfolio of machines and processing lines for food products.
Non-Thermal Pasteurization Market by Techniques (HPP, PEF, MVH, Irradiation, Ultrasonic), Application (Food, Beverages, Pharmaceuticals and Cosmetics), Form (Solid, Liquid), and Region (North America, Europe, Asia Pacific, Row) - Global Forecast to 2023
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