HOME Research Insight New Product Launches are Some of the Major Strategies Adopted by Market Players to Achieve Growth in the Non-Woven Fabrics Market.

New Product Launches are Some of the Major Strategies Adopted by Market Players to Achieve Growth in the Non-Woven Fabrics Market.

MarketsandMarkets projects that the non-woven fabrics size will grow from USD 24.26 Billion in 2017 to USD 34.85 billion by 2022, at a CAGR of 3.48% from 2017. The non-woven fabrics market is witnessing considerable growth due to the growth of modern healthcare in developing markets. The key players in the non-woven fabrics include DuPont (US), Kimberly-Clarke (US), Berry Global Group (US), Ahlstrom-Munksjö (Sweden), Freudenberg (Germany), Glatfelter (US), Suominen (Finland), Johns Manville (US), Fitesa (Brazil), and TWE Group (Germany).

These players adopted various strategies to expand their global presence and increase their market share. Mergers & acquisitions, expansions & investments, and new product launches are some of the major strategies adopted by market players to achieve growth in the non-woven fabrics market.

The non-woven fabrics market has witnessed several expansions and investment in the past by key players in order to expand their geographical footprint and improve their distribution networks through the means of organic and inorganic growth strategies.

Freudenberg is a leading global technology company with a broad range of products ranging from seals and non-woven fabrics to household products, lubricants, and IT services. It provides products, solutions, and services for mobility & transport, manufacturing, energy & resources, household & textiles, healthcare & food industries. In 2016, Freudenberg Group set up a new production facility for the manufacturing of knitted elastic interlinings for the international fashion industry at Weinheim, Germany. This investment helped the company to develop its strengths in the interlining segment. In 2014, Freudenberg set up a new manufacturing plant for the technical products and hygiene market segments in Brazil. This helped the company to strengthen its hold on the South American market.

Kimberly-Clarke Corporation is one of the leading manufacturers of personal care, consumer tissues, and KC professional products worldwide with manufacturing facilities in 35 countries and a commercial presence in 175 countries. In 2017, Kimberly-Clark de Mexico (Mexico) invested USD 250 million to expand its plant in Morelia over the next four years. This plant will be engaged in manufacturing personal and family hygiene products such as diapers. With this expansion, the company would further strengthen its position in the Mexican hygiene market. In 2015, Kimberly-Clarke collaborated with Eastman Aviation Solutions, a division of Eastman Chemical Company (US). This collaboration helped the company to deliver innovative solutions to the aviation industry, worldwide.

Related Reports:

Non-woven Fabrics Market by Technology (Dry-Laid, Spunmelt, Wet-Laid), Material (PP, PET, PE, Rayon, Wood Pulp, BICO), Application (Hygiene, Construction, Wipes, Upholstery, Filtration, Automotive), Function, and Region - Forecast to 2022

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