North America Gluten-Free Products Market

The North America gluten-free products market was valued at USD 4.21 billion in 2025. It is projected to reach USD 5.94 billion by 2030, growing at a CAGR of 7.1% during the forecast period. High diagnosis rates for celiac diseases, a growing number of self-identified gluten sensitivities, and strong regulatory efforts are driving the growth of this market for gluten-free products. The region continues to serve as an anchor of demand for gluten-free products while also being a center for innovation, developing global standards for product formulation and labeling practices around gluten-free products.

Regulatory clarity constitutes a significant structural advantage within the North America gluten-free products market. The US Food and Drug Administration (FDA) in the US provides a definitive “gluten-free” designation (less than 20 ppm gluten), which is enforced for packaged foods, dietary supplements, and, to a growing extent, intricate food matrices. Additionally, recent clarification regarding fermented and hydrolysed foods has widened the range of gluten-free products. These products meet compliance standards while also highlighting the importance of testing, validation, and supplier documentation.

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In Canada, Health Canada and the Canadian Food Inspection Agency has implemented comparable allergen labeling regulations, thereby fostering robust consumer confidence and cross-border consistency. The substantial alignment of gluten-free thresholds between the US, Canada, and the European Union has facilitated multinational product launches, private-label growth, and product innovation spearheaded by North America, especially within the bakery, frozen meals, snacks, sauces, and ready-to-eat food categories.

The Kraft Heinz Company (US)

Kraft Heinz is a global food and beverage company that deals with a wide range of products, including food & beverage items such as sauces/condiments, as well as foodstuffs like cheese, dairy, frozen foods, meat, and beverages. The company was formed in 2015 through the merger of Kraft Foods Corporation and H.J. Heinz Holding Company. It operates through 75 manufacturing and processing facilities around the world.

The Kraft Heinz Company’s strategy centers on leveraging its diverse product portfolio, including gluten-free offerings across condiments, sauces, cheese & dairy, frozen & chilled foods, desserts, toppings, and baking. Additionally, it aims to drive growth through significant investments. For example, the company has committed USD 15 million to ‘Rise Against Hunger’ to provide 463 million meals. Likewise, it has developed an initiative of USD 170 million to reduce carbon emissions by over 99% across 10 US plants. All these factors are helping the growth of the company. Moreover, recognized as the 26th most innovative company on Fast Company’s list, Kraft Heinz is committed to transforming food experiences and sustainability, enhancing its global impact while advancing its net-zero emissions goal and leading the future of food.

Conagra Brands, Inc. (US)

Conagra Brands is a major manufacturer of packaged foods, with a wide array of products within four major sections, namely grocery & snack foods, refrigerated & frozen foods, international foods, and food service products. It also has a gluten-free line of grocery & snack foods that cater to the increasing demand from consumers for gluten-free items that can easily be stored and prepared. The company’s brand lineup, which includes think Birds Eye, Duncan Hines, Healthy Choice, Angie’s BOOMCHICKAPOP, and Gardein, covers a wide range of gluten-free products, from meals and snacks to baking ingredients. Conagra places great importance on revamping its brand portfolios, providing clarity regarding allergen ingredients, and enhancing nutritional value. It develops gluten-free products in parallel with the vegan and calorie-counting trends, as well as an increasing number of people selecting gluten-free foods based on personal beliefs or lifestyle choices rather than medical necessity. Although American markets currently remain Conagra's largest source of revenue, its gluten-free products are becoming increasingly popular with consumers who do not necessarily follow a gluten-free diet, beginning to purchase these items.

General Mills, Inc. (US)

General Mills has the largest portfolio of consumer foods globally. It operates through its business divisions, namely retail, international, pet, and foodservice. Under the foodservice division, the company offers gluten-free options through cereals, baking mixes, snack foods, and frozen foods. In recent times, the company has quickly adapted to reformulating popular brands to be gluten-free, which has helped it boost the shelf presence of its products. This development has made eating gluten-free products very common for its regional customers. Moreover, continued investments in specialized production lines, supplier vetting, and ingredient tracking have allowed the company to keep up with the growing demand from retailers and regulators. By catering to the demand, the company has managed to broaden its reach in mass retail and online sales.

Related Reports:

North America Gluten-Free Products Market by Type (Bakery Products, Snacks & RTE Products, Pizzas & Pastas, Condiments & Dressings), Form, Distribution Channel (Conventional Stores, Specialty Stores, Drugstores & Pharmacies), Source –  Forecast to 2030

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