North America Wireless Audio Device Market

The North America wireless audio device market is projected to grow from USD 18.39 billion in 2025 to USD 22.11 billion by 2030, registering a CAGR of 3.8%. The growing preference for cable-free and portable audio solutions is fueling the North America wireless audio device market. These devices are being more commonly connected to larger smart device systems. This connection enables features such as quick pairing, voice control, synchronized playback across devices, and easy switching between work and entertainment. This creates a more convenient and connected audio experience for users.

Apple Inc. (US), HARMAN International (US), Sony Group Corporation (Japan), Sonos, Inc. (US), Masimo (US), Bose Corporation (US), Sennheiser electronic SE & Co. KG (Germany), VOXX International Corp. (US), Marshall Group AB (Sweden), Plantronics, Inc. (US) are among the major players in the North America wireless audio device market. Market participants have become more diverse in their product offerings. They are launching new products and expanding their geographic reach through collaborations, establishing alliances, and forging partnerships.

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In June 2024, HARMAN International introduced the JBL Professional Pro SoundBar PSB-2, an enhancement to its PSB soundbar series, featuring HDMI and Bluetooth digital source inputs. The PSB-2 is designed to provide focused audio output while reducing sound leakage to adjacent rooms. It is ideal for use in hotel rooms, cruise ship cabins, meeting rooms, classrooms, and other similar environments.

In September 2023, Apple Inc. launched the AirPods Pro (2nd generation) with MagSafe Charging (USB-C), enhancing their popular headphones. These AirPods Pro deliver outstanding sound quality, up to twice the active noise cancellation of the previous model, an advanced transparency mode, a more immersive spatial audio experience, and a wider range of ear tip sizes for a better fit.

APPLE INC.

Apple Inc. leads the global industry in developing electronic devices, covering mobile communication, media gadgets, personal computing, and digital music players. The company operates through several segments, such as iPhone, Mac, iPad, Wearables, Home and Accessories, and Services. Key software offerings from Apple include iOS, macOS, watchOS, tvOS, iCloud, and Apple Pay. Apple's products and services reach a global audience through several channels, including physical retail stores, online platforms, a dedicated sales team, and partnerships with cellular carriers, wholesalers, retailers, and value-added resellers. The company also provides advertising, AppleCare, cloud services, digital content, and payment services.

Apple caters to a diverse customer base, including consumers, small and mid-sized businesses, educational institutions, enterprises, and government organizations.

In North America, Apple Inc. maintains a strong physical retail presence, with over 270 company-operated Apple Stores across the US, complemented by a well-developed online sales platform. This extensive regional footprint strengthens product visibility, customer engagement, and after-sales support, reinforcing Apple Inc.’s position in the North America wireless audio device market.

HARMAN INTERNATIONAL

HARMAN International, commonly known as HARMAN, is a subsidiary of Samsung Electronics. It designs, manufactures, and markets audio and infotainment solutions for the automotive, consumer electronics, and professional markets supported by its brands, including AKG Acoustics (Australia), HARMAN Kardon (US), Infinity Systems (US), JBL Incorporated (US), Lexicon (US), and Mark Levinson Audio System (US).

Infinity Systems, AKG Acoustics, JBL (James Bullough Lansing), and HARMAN Kardon are some of the brands owned by HARMAN International that deal with audio products. HARMAN Kardon offers home and car audio equipment, while Infinity Systems provides loudspeakers. AKG (Akustische und Kino-Geräte Gesellschaft m.b.H.) Acoustics offers microphones, headphones, wireless audio systems, and accessories for professional and consumer markets. JBL comprises two independent divisions: JBL Consumer, which manufactures audio equipment for the consumer home market, and JBL Professional, which produces professional equipment for studios, installed sound, tour sound, portable sound (including production and DJ), and cinema markets.

HARMAN International has a strong presence in North America, supported by regional manufacturing, research, and distribution facilities throughout the region. Its audio brands are widely sold through major consumer electronics retailers and automotive partners, supporting steady demand for wireless audio devices.

Company Ranking

The North America wireless audio device market is consolidated, with the top five players (Apple Inc., HARMAN International, Sony Group Corporation, Sonos, Inc., and Masimo) collectively holding the majority of the total market share in 2024. These companies benefit from broad product portfolios, strong brand recognition, and well-established regional distribution networks. Their scale and ecosystem strength enable them to maintain leadership across consumer and home audio applications, influence pricing strategies, drive technology adoption, and set performance benchmarks across the regional market.

Related Reports:

North America Wireless Audio Device Market by Product (Headphones, Speakers, True Wireless Hearables/Earbuds), Functionality (Smart Devices, Non-smart Devices), Technology (Bluetooth, Wi-Fi, Radio Frequency), Application - Forecast to 2030

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