North America Wireless Audio Device Market by Product (Headphones, Speakers, True Wireless Hearables/Earbuds), Functionality (Smart Devices, Non-smart Devices), Technology (Bluetooth, Wi-Fi, Radio Frequency), Application - Forecast to 2030

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USD 22.11 BN
MARKET SIZE, 2030
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CAGR 3.8%
(2025-2030)
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210
REPORT PAGES
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240
MARKET TABLES

OVERVIEW

north-america-wireless-audio-device-market Overview

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

The North America wireless audio device market is projected to reach USD 22.11 billion by 2030 from USD 18.39 billion in 2025, at a CAGR of 3.8%. Its growth is driven by increasing demand for cordless convenience, widespread adoption of smartphones and smart devices, the rise of remote work and fitness-focused lifestyles, and ongoing advances in wireless audio and connectivity technologies.

KEY TAKEAWAYS

  • BY COUNTRY
    The US is expected to dominate the market, growing at a CAGR of 3.4% during the forecast period.
  • BY PRODUCT
    By product, the true wireless hearables/earpods segment is expected to register the highest CAGR of 5.2% from 2025 to 2030.
  • BY TECHNOLOGY
    By technology, the bluetooth segment is projected to exhibit the fastest growth rate from 2025 to 2030.
  • By FUNCTIONALITY
    By functionality, the smart devices segment is expected to dominate the market in 2030.
  • BY APPLICATION
    By application, the consumer segment will hold the largest market share of 67.4% in 2030.
  • COMPETITIVE LANDSCAPE
    Company Apple Inc. (US), HARMAN International (US), and Sony Corporation(Japan) were identified as some of the star players in the North America wireless audio device market, given their strong market share and product footprint.
  • COMPETITIVE LANDSCAPE
    Companies Jaybird (Switzerland), Anker Innovations (China), among others, have distinguished themselves among startups and SMEs by securing strong footholds in specialized niche areas, underscoring their potential as emerging market leaders.

Countries such as the US, Canada, and Mexico are key contributors to the North America wireless audio device market, supported by high consumer electronics penetration, strong purchasing power, and widespread adoption of smart devices. The presence of top audio tech companies and consumer electronics brands promotes the quick adoption of wireless headphones, true wireless earbuds, smart speakers, and soundbars.

TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS

The North America wireless audio device industry has matured steadily over the years, with conventional wireless speakers achieving broad adoption across residential and commercial settings. However, continued advancements in audio technology are accelerating the shift toward smart speakers, driven by their enhanced functionality, voice-enabled assistance, and improved sound performance. Strong demand from consumer electronics, home audio, automotive infotainment, entertainment, education, security, professional, and commercial applications is creating attractive growth opportunities for market participants. Additionally, emerging revenue streams are being supported by increased use of Bluetooth LE, high-fidelity audio solutions, and smart assistant-enabled devices across the region.

north-america-wireless-audio-device-market Disruptions

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

MARKET DYNAMICS

Drivers
Impact
Level
  • Elevating demand for true wireless earbuds and headphones
  • Rising adoption of wireless audio devices in commercial sector
RESTRAINTS
Impact
Level
  • Restrictive radio frequency spectrum in audio equipment
  • Hearing impairment from prolonged use of headphones and earbuds
OPPORTUNITIES
Impact
Level
  • Popularity of wireless audio devices in health and fitness sector
  • Advent of Bluetooth LE Audio
CHALLENGES
Impact
Level
  • Compromised audio quality due to bandwidth constraints, coding delays, and errors

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

Driver: Elevating demand for true wireless earbuds and headphones

The North America wireless audio device market is driven by strong consumer preference for true wireless earbuds and headphones that provide portability, extended battery life, and advanced features such as active noise cancellation and voice assistant integration. High smartphone penetration and widespread use of wireless technologies, such as Bluetooth, Wi-Fi, and AirPlay, support seamless multi-device connectivity, accelerating adoption across consumer, professional, and commercial applications.

Restraint: Restrictive radio frequency spectrum in audio equipment

Wireless audio devices in North America operate within regulated radio frequency bands governed by the FCC to minimize interference with critical communication services. Compliance with FCC certification and equipment authorization requirements increases product development complexity, time to market, and overall costs for manufacturers, acting as a restraint despite strong demand across consumer, healthcare, and enterprise sectors.

Opportunity: Popularity of wireless audio devices in health and fitness sector

The growing emphasis on fitness, wellness, and active lifestyles in North America presents significant opportunities for wireless audio device vendors. Demand for smart, cord-free audio solutions with features such as biometric tracking, voice-enabled coaching, customizable sound profiles, and real-time feedback is rising across gyms, outdoor activities, and home fitness environments, supporting market expansion.

Challenge: Compromised audio quality due to bandwidth constraints, coding delays, and errors

Achieving high-quality, low-latency wireless audio remains a challenge in North America due to bandwidth limitations, codec constraints, and transmission delays. While Bluetooth and Wi-Fi adoption is widespread, limitations such as A2DP bandwidth caps and audio-video synchronization issues continue to impact performance, increasing design complexity for manufacturers targeting premium audio experiences.

NORTH AMERICA WIRELESS AUDIO DEVICE MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES

COMPANY USE CASE DESCRIPTION BENEFITS
Deployment of AirPods and AirPods Pro across consumer electronics, enterprise mobility programs, and hybrid work environments in the US and Canada, tightly integrated with iOS, macOS, and spatial audio features Seamless cross-device compatibility |strong ecosystem retention | enhanced remote work and communication experiences | premium audio performance with advanced active noise cancellation
Use of wireless noise-canceling headphones (WH-1000XM series) across consumer entertainment, frequent business travel, and professional audio applications in North America Market-leading noise cancellation|high-fidelity audio processing |improved comfort for long-duration use | strong brand differentiation in premium segments
Adoption of wireless earbuds and headphones in corporate offices, aviation, call centers, and premium consumer segments across the US and Canada Advanced acoustic engineering | reduced background noise in professional environments|improved workplace productivity| strong customer loyalty in enterprise and premium consumer markets
Integration of Galaxy Buds within the Galaxy smartphone and wearable ecosystem, targeting mass-market consumers and enterprise users in North America Enhanced device interoperability | scalable production for large-volume demand | competitive pricing | improved user convenience within the Android ecosystem

Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.

MARKET ECOSYSTEM

The North America wireless audio device market ecosystem consists of R&D engineers, raw material providers, device manufacturers, technology providers, system integrators, distributors, and service providers working together to deliver end-to-end audio solutions. This interconnected ecosystem enables innovation in sound quality, connectivity, manufacturing efficiency, distribution reach, and content integration across consumer and enterprise applications.

north-america-wireless-audio-device-market Ecosystem

Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.

MARKET SEGMENTS

north-america-wireless-audio-device-market Segments

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

North America Wireless Audio Device Market, by Product

By product, the true wireless hearables/earpods segment is expected to hold the largest share of the North America wireless audio device market due to high consumer adoption of smartphones, strong demand for portable and cord-free audio solutions, widespread use across fitness and remote work applications, and continuous advancements in sound quality, battery performance, and active noise cancellation technologies.

North America Wireless Audio Device Market, by Technology

Bluetooth technology is expected to hold the largest share of the North America wireless audio device market in 2030, supported by its widespread compatibility with smartphones and consumer electronics; low power consumption; ease of integration; and strong adoption across headphones, true wireless earbuds, speakers, automotive, and smart home audio applications.

North America Wireless Audio Device Market, by Application

The consumer application segment is projected to hold the largest share of the North America wireless audio device market by 2030, supported by high disposable income, strong demand for personal entertainment, widespread use of smartphones and smart home devices, and growing adoption of wireless headphones, true wireless earbuds, speakers, and soundbars for everyday use.

REGION

Canada is expected to be fastest-growing country across North America wireless audio device market during forecast period

Canada will exhibit the highest CAGR in the North America wireless audio device market due to rising adoption of smart home ecosystem, increasing penetration of streaming services, strong demand for premium and noise-canceling audio devices suited to urban lifestyles, and expanding use of wireless audio across remote work and home entertainment environments.

The Europe wireless audio device market is projected to reach USD 17.74 billion by 2032 from USD 13.28 billion in 2025, at a CAGR of 4.2%. It is growing due to rising demand for cordless use, widespread adoption of smartphones and smart devices, expanding remote work and fitness lifestyles, and ongoing advances in wireless audio and connectivity technologies.

north-america-wireless-audio-device-market Region

NORTH AMERICA WIRELESS AUDIO DEVICE MARKET: COMPANY EVALUATION MATRIX

In the North America wireless audio device market matrix, Apple Inc. (Star Player) leads with a strong market share and broad product ecosystem, driven by the widespread adoption of AirPods and seamless integration across its devices, supported by advanced features such as spatial audio and active noise cancellation. Masimo (Emerging Leader) is gaining traction through its differentiated audio offerings that integrate advanced health-monitoring and sensing technologies, strengthening its position via innovation and medically oriented use cases.

north-america-wireless-audio-device-market Evaluation Metrics

Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis

KEY MARKET PLAYERS

MARKET SCOPE

REPORT METRIC DETAILS
Market Size in 2024 (Value) USD 17.59 Billion
Market Forecast in 2030 (Value) USD 22.11 Billion
Growth Rate CAGR of 3.8% from 2025–2030
Years Considered 2021–2030
Base Year 2024
Forecast Period 2025–2030
Units Considered Value (USD Billion), Volume (Million Units)
Report Coverage Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
Segments Covered
  • By Product:
    • Headphones
    • Earphones
    • True Wireless Hearables/Earbuds
    • Speakers
    • Soundbars
  • By Technology:
    • Bluetooth
    • Wi-Fi
    • Airplay
    • Radio Frequency
    • Other Technologies
  • By Functionality:
    • Smart Devices
    • Non-smart Devices
  • By Application:
    • Home Audio
    • Professional
    • Consumer
    • Automotive
    • Other Applications
Country-level Scope US, Canada, and Mexico

WHAT IS IN IT FOR YOU: NORTH AMERICA WIRELESS AUDIO DEVICE MARKET REPORT CONTENT GUIDE

north-america-wireless-audio-device-market Content Guide

DELIVERED CUSTOMIZATIONS

We have successfully delivered the following deep-dive customizations:

CLIENT REQUEST CUSTOMIZATION DELIVERED VALUE ADDS
Consumer Electronics OEM Competitive benchmarking of wireless audio portfolios (earbuds, headphones, speakers, soundbars) across the US, Canada, and Mexico Identify product gaps versus leading North American and global brands; support portfolio optimization and regional positioning
True Wireless / Hearables Manufacturer Product adoption and segment growth analysis for TWS earbuds, headphones, and speakers in North America Identify fastest-growing product categories and price tiers specific to North American consumers
Bluetooth / Connectivity Chip Supplier Technology adoption mapping across Bluetooth Classic, Bluetooth LE Audio, Wi-Fi, and AirPlay in North America, including roadmap assessment Identify opportunities in LE Audio, multi-stream audio, low-latency codecs, and next-generation connectivity standards
Smart Home / IoT Platform Provider Integration analysis of wireless audio devices with voice assistants (Alexa, Google Assistant, Siri) and smart home ecosystems in North America Highlight key adoption drivers for smart speakers, soundbars, and voice-enabled audio devices in residential and commercial environments

RECENT DEVELOPMENTS

  • June 2024 : HARMAN International introduced the JBL Professional Pro SoundBar PSB-2, an enhancement to its PSB soundbar series, featuring HDMI and Bluetooth digital source inputs. The PSB-2 is designed to provide focused audio output while reducing sound leakage to adjacent rooms. It is ideal for use in hotel rooms, cruise ship cabins, meeting rooms, classrooms, and other similar environments.
  • September 2023 : Apple unveiled the AirPods Pro (2nd generation) with MagSafe Charging (USB-C), enhancing their popular headphones. These AirPods Pro deliver outstanding sound quality, up to twice the Active Noise Cancellation of the previous model, an advanced Transparency mode, a more immersive Spatial Audio experience, and a wider range of ear tip sizes for a better fit.

 

 

Table of Contents

Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.

TITLE
PAGE NO
1
INTRODUCTION
 
 
 
 
15
2
EXECUTIVE SUMMARY
 
 
 
 
 
3
PREMIUM INSIGHTS
 
 
 
 
 
4
MARKET OVERVIEW
Provides a snapshot of current market scenario, value chain context, and factors impacting competitive intensity.
 
 
 
 
 
 
4.1
INTRODUCTION
 
 
 
 
 
4.2
MARKET DYNAMICS
 
 
 
 
 
 
4.2.1
DRIVERS
 
 
 
 
 
4.2.2
RESTRAINTS
 
 
 
 
 
4.2.3
OPPORTUNITIES
 
 
 
 
 
4.2.4
CHALLENGES
 
 
 
 
4.3
UNMET NEEDS AND WHITE SPACES
 
 
 
 
 
4.4
INTERCONNECTED MARKETS AND CROSS-SECTOR OPPORTUNITIES
 
 
 
 
 
4.5
STRATEGIC MOVES BY TIER-1/2/3 PLAYERS
 
 
 
 
5
INDUSTRY TRENDS
Highlights the market structure, growth drivers, restraints, and near-term inflection points influencing performance.
 
 
 
 
 
 
5.1
INTRODUCTION
 
 
 
 
 
5.2
PORTER’S FIVE FORCES ANALYSIS
 
 
 
 
 
5.3
MACROECONOMIC OUTLOOK
 
 
 
 
 
 
5.3.1
INTRODUCTION
 
 
 
 
 
5.3.2
GDP TRENDS AND FORECAST
 
 
 
 
 
5.3.3
TRENDS IN BLUETOOTH TECHNOLOGY
 
 
 
 
5.4
VALUE CHAIN ANALYSIS
 
 
 
 
 
 
5.5
ECOSYSTEM ANALYSIS
 
 
 
 
 
 
5.6
PRICING ANALYSIS
 
 
 
 
 
 
 
5.6.1
AVERAGE SELLING PRICE TREND OF WIRELESS AUDIO PRODUCTS, BY KEY PLAYER, 2021–2024
 
 
 
 
 
5.6.2
AVERAGE SELLING PRICE TREND OF WIRELESS AUDIO DEVICES, BY REGION, 2021–2024
 
 
 
 
5.7
TRADE ANALYSIS
 
 
 
 
 
 
 
5.7.1
IMPORT SCENARIO (HS CODE 851830)
 
 
 
 
 
5.7.2
EXPORT SCENARIO (HS CODE 851830)
 
 
 
 
5.8
KEY CONFERENCES AND EVENTS, 2026–2027
 
 
 
 
 
5.9
TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
 
 
 
 
 
5.10
INVESTMENT AND FUNDING SCENARIO
 
 
 
 
 
5.11
CASE STUDY ANALYSIS/SUCCESS STORIES AND REAL-WORLD APPLICATIONS
 
 
 
 
 
5.12
IMPACT OF 2025 US TARIFF – NORTH AMERICA WIRELESS AUDIO DEVICE MARKET
 
 
 
 
 
 
 
5.12.1
INTRODUCTION
 
 
 
 
 
5.12.2
KEY TARIFF RATES
 
 
 
 
 
5.12.3
PRICE IMPACT ANALYSIS
 
 
 
 
 
5.12.4
IMPACT ON APPLICATIONS
 
 
 
6
TECHNOLOGICAL ADVANCEMENTS, AI-DRIVEN IMPACT, PATENTS, AND INNOVATIONS
 
 
 
 
 
 
6.1
KEY EMERGING TECHNOLOGIES
 
 
 
 
 
6.2
COMPLEMENTARY TECHNOLOGIES
 
 
 
 
 
6.3
TECHNOLOGY/PRODUCT ROADMAP
 
 
 
 
 
6.4
PATENT ANALYSIS
 
 
 
 
 
 
6.5
IMPACT OF AI/GEN AI ON NORTH AMERICA WIRELESS AUDIO DEVICE MARKET
 
 
 
 
 
 
 
6.5.1
TOP USE CASES AND MARKET POTENTIAL
 
 
 
 
 
6.5.2
BEST PRACTICES FOLLOWED BY PLAYERS IN NORTH AMERICA WIRELESS AUDIO DEVICE MARKET
 
 
 
 
 
6.5.3
CASE STUDIES RELATED TO AI IMPLEMENTATION IN NORTH AMERICA WIRELESS AUDIO DEVICE MARKET
 
 
 
 
 
6.5.4
INTERCONNECTED/ADJACENT ECOSYSTEM AND IMPACT ON MARKET PLAYERS
 
 
 
 
 
6.5.5
CLIENTS’ READINESS TO ADOPT GENERATIVE AI IN NORTH AMERICA WIRELESS AUDIO DEVICE MARKET
 
 
 
7
REGULATORY LANDSCAPE
 
 
 
 
 
 
7.1
REGIONAL REGULATIONS AND COMPLIANCE
 
 
 
 
 
 
7.1.1
REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
 
 
 
 
 
7.1.2
INDUSTRY STANDARDS
 
 
 
8
CUSTOMER LANDSCAPE AND BUYER BEHAVIOR
 
 
 
 
 
 
8.1
DECISION-MAKING PROCESS
 
 
 
 
 
8.2
KEY STAKEHOLDERS INVOLVED IN BUYING PROCESS AND THEIR EVALUATION CRITERIA
 
 
 
 
 
 
8.2.1
KEY STAKEHOLDERS
 
 
 
 
 
8.2.2
BUYING CRITERIA
 
 
 
 
8.3
ADOPTION BARRIERS AND INTERNAL CHALLENGES
 
 
 
 
 
8.4
UNMET NEEDS OF VARIOUS APPLICATIONS
 
 
 
 
 
8.5
MARKET PROFITABILITY
 
 
 
 
9
NORTH AMERICA WIRELESS AUDIO DEVICE MARKET, BY PRODUCT [MARKET SIZE FORECAST TO 2030 – VALUE (USD MILLION)/ VOLUME (MILLION UNITS)]
 
 
 
 
 
 
9.1
INTRODUCTION
 
 
 
 
 
9.2
HEADPHONES
 
 
 
 
 
9.3
EARPHONES
 
 
 
 
 
9.4
TRUE WIRELESS HEARABLES/EARBUDS
 
 
 
 
 
9.5
SPEAKERS
 
 
 
 
 
9.6
SOUNDBARS
 
 
 
 
10
NORTH AMERICA WIRELESS AUDIO DEVICE MARKET, BY TECHNOLOGY [MARKET SIZE FORECAST TO 2030 – VALUE (USD MILLION)]
 
 
 
 
 
 
10.1
INTRODUCTION
 
 
 
 
 
10.2
BLUETOOTH
 
 
 
 
 
10.3
WI-FI
 
 
 
 
 
10.4
AIRPLAY
 
 
 
 
 
10.5
RADIO FREQUENCY
 
 
 
 
 
10.6
OTHER TECHNOLOGIES
 
 
 
 
11
NORTH AMERICA WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY [MARKET SIZE FORECAST TO 2030 – VALUE (USD MILLION)]
 
 
 
 
 
 
11.1
INTRODUCTION
 
 
 
 
 
11.2
SMART DEVICES
 
 
 
 
 
11.3
NON-SMART DEVICES
 
 
 
 
12
NORTH AMERICA WIRELESS AUDIO DEVICE MARKET, BY APPLICATION [MARKET SIZE FORECAST TO 2030 – VALUE (USD MILLION)]
 
 
 
 
 
 
12.1
INTRODUCTION
 
 
 
 
 
12.2
HOME AUDIO
 
 
 
 
 
12.3
PROFESSIONAL
 
 
 
 
 
12.4
CONSUMER
 
 
 
 
 
12.5
AUTOMOTIVE
 
 
 
 
 
12.6
OTHER APPLICATIONS
 
 
 
 
13
NORTH AMERICA WIRELESS AUDIO DEVICE MARKET, BY COUNTRY [MARKET SIZE FORECAST TO 2030 – VALUE (USD MILLION)]
 
 
 
 
 
 
13.1
INTRODUCTION
 
 
 
 
 
13.2
US
 
 
 
 
 
13.3
CANADA
 
 
 
 
 
13.4
MEXICO
 
 
 
 
14
NORTH AMERICA WIRELESS AUDIO DEVICE MARKET, COMPETITIVE LANDSCAPE
 
 
 
 
 
 
14.1
OVERVIEW
 
 
 
 
 
14.2
KEY PLAYER COMPETITIVE STRATEGIES/RIGHT TO WIN
 
 
 
 
 
14.3
REVENUE ANALYSIS OF TOP 5 PLAYERS (2020–2024)
 
 
 
 
 
 
14.4
MARKET SHARE ANALYSIS,
 
 
 
 
 
 
14.5
BRAND/PRODUCT/TECHNOLOGY COMPARISON
 
 
 
 
 
14.6
COMPANY EVALUATION MATRIX: KEY PLAYERS,
 
 
 
 
 
 
 
14.6.1
STARS
 
 
 
 
 
14.6.2
EMERGING LEADERS
 
 
 
 
 
14.6.3
PERVASIVE PLAYERS
 
 
 
 
 
14.6.4
PARTICIPANTS
 
 
 
 
 
14.6.5
COMPANY FOOTPRINT: KEY PLAYERS,
 
 
 
 
 
 
14.6.5.1
COMPANY FOOTPRINT
 
 
 
 
 
14.6.5.2
REGION FOOTPRINT
 
 
 
 
 
14.6.5.3
PRODUCT FOOTPRINT
 
 
 
 
 
14.6.5.4
TECHNOLOGY FOOTPRINT
 
 
 
 
 
14.6.5.5
APPLICATION FOOTPRINT
 
 
 
14.7
COMPANY EVALUATION MATRIX: STARTUPS/SMES,
 
 
 
 
 
 
 
14.7.1
PROGRESSIVE COMPANIES
 
 
 
 
 
14.7.2
RESPONSIVE COMPANIES
 
 
 
 
 
14.7.3
DYNAMIC COMPANIES
 
 
 
 
 
14.7.4
STARTING BLOCKS
 
 
 
 
 
14.7.5
COMPETITIVE BENCHMARKING: STARTUPS/SMES,
 
 
 
 
 
 
14.7.5.1
DETAILED LIST OF KEY STARTUPS/SMES
 
 
 
 
 
14.7.5.2
COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
 
 
 
14.8
COMPANY VALUATION AND FINANCIAL METRICS
 
 
 
 
 
14.9
COMPETITIVE SCENARIO
 
 
 
 
 
 
14.9.1
PRODUCT LAUNCHES
 
 
 
 
 
14.9.2
DEALS
 
 
 
15
NORTH AMERICA WIRELESS AUDIO DEVICE MARKET, COMPANY PROFILES
 
 
 
 
 
 
15.1
KEY PLAYERS
 
 
 
 
 
 
15.1.1
APPLE INC.
 
 
 
 
 
 
15.1.1.1
BUSINESS OVERVIEW
 
 
 
 
 
15.1.1.2
PRODUCTS/SOLUTIONS/SERVICES OFFERED
 
 
 
 
 
15.1.1.3
RECENT DEVELOPMENTS
 
 
 
 
 
 
15.1.1.3.1
PRODUCT LAUNCHES
 
 
 
 
 
15.1.1.3.2
DEALS
 
 
 
 
 
15.1.1.3.3
EXPANSIONS
 
 
 
 
 
15.1.1.3.4
OTHER DEVELOPMENTS
 
 
 
 
15.1.1.4
MNM VIEW
 
 
 
 
 
 
15.1.1.4.1
KEY STRENGTHS/RIGHT TO WIN
 
 
 
 
 
15.1.1.4.2
STRATEGIC CHOICES
 
 
 
 
 
15.1.1.4.3
WEAKNESSES/COMPETITIVE THREATS
 
 
 
15.1.2
HARMAN INTERNATIONAL
 
 
 
 
 
15.1.3
SONY CORPORATION
 
 
 
 
 
15.1.4
SONOS, INC.
 
 
 
 
 
15.1.5
MASIMO
 
 
 
 
 
15.1.6
BOSE CORPORATION
 
 
 
 
 
15.1.7
SENNHEISER ELECTRONIC GMBH & CO. KG
 
 
 
 
 
15.1.8
VOXX INTERNATIONAL CORP.
 
 
 
 
 
15.1.9
MARSHALL GROUP
 
 
 
 
 
15.1.10
PLANTRONICS, INC.
 
 
 
 
15.2
OTHER PLAYERS
 
 
 
 
 
 
15.2.1
VIZIO, INC.
 
 
 
 
 
15.2.2
SHURE INCORPORATED
 
 
 
 
 
15.2.3
HP DEVELOPMENT COMPANY, L.P.
 
 
 
 
 
15.2.4
LG ELECTRONICS
 
 
 
 
 
15.2.5
RAZER INC.
 
 
 
 
 
15.2.6
JAYBIRD
 
 
 
 
 
15.2.7
ANKER INNOVATIONS
 
 
 
16
RESEARCH METHODOLOGY
 
 
 
 
 
 
16.1
RESEARCH DATA
 
 
 
 
 
 
16.1.1
SECONDARY DATA
 
 
 
 
 
 
16.1.1.1
KEY DATA FROM SECONDARY SOURCES
 
 
 
 
16.1.2
PRIMARY DATA
 
 
 
 
 
 
16.1.2.1
KEY DATA FROM PRIMARY SOURCES
 
 
 
 
 
16.1.2.2
KEY PRIMARY PARTICIPANTS
 
 
 
 
 
16.1.2.3
BREAKDOWN OF PRIMARY INTERVIEWS
 
 
 
 
 
16.1.2.4
KEY INDUSTRY INSIGHTS
 
 
 
16.2
MARKET SIZE ESTIMATION
 
 
 
 
 
 
16.2.1
BOTTOM-UP APPROACH
 
 
 
 
 
16.2.2
TOP-DOWN APPROACH
 
 
 
 
 
16.2.3
MARKET SIZE ESTIMATION FOR BASE YEAR
 
 
 
 
16.3
FORECAST
 
 
 
 
 
 
16.3.1
SUPPLY SIDE
 
 
 
 
 
16.3.2
DEMAND SIDE
 
 
 
 
16.4
DATA TRIANGULATION
 
 
 
 
 
16.5
FACTOR ANALYSIS
 
 
 
 
 
16.6
RESEARCH ASSUMPTIONS
 
 
 
 
 
16.7
RESEARCH LIMITATIONS
 
 
 
 
 
16.8
RISK ASSESSMENT
 
 
 
 
17
APPENDIX
 
 
 
 
 
 
17.1
DISCUSSION GUIDE
 
 
 
 
 
17.2
KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
 
 
 
 
 
17.3
CUSTOMIZATION OPTIONS
 
 
 
 
 
17.4
RELATED REPORTS
 
 
 
 
 
17.5
AUTHOR DETAILS
 
 
 
 

Methodology

The study involved four major activities in estimating the size of the North America Wireless Audio Device Market. Exhaustive secondary research has been conducted to collect information on the market, the peer markets, and the parent market. Both top-down and bottom-up approaches have been employed to estimate the total market size. Market breakdown and data triangulation methods have also been used to estimate the market for segments and subsegments.

Secondary Research

Revenues of companies offering wireless audio devices have been obtained from the secondary data available through paid and unpaid sources. The revenues have also been derived by analyzing the product portfolio of key companies, and these companies have been rated according to the performance and quality of their products.

Various secondary sources have been referred to in the secondary research process for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, investor presentations, and financial statements); trade, business, and professional associations; white papers; IoT technologies journals and certified publications; articles by recognized authors; gold-standard and silver-standard websites; directories; and databases.

Secondary research has been conducted mainly to obtain critical information about the market’s value chain, the total pool of key players, market classification and segmentation according to the industry trends to the bottom-most level, geographic markets, and key developments from both demand- and technology-oriented perspectives. Secondary data has been collected and analyzed to determine the overall market size, further validated by primary research.

Primary Research

Extensive primary research has been conducted after understanding and analyzing the current scenario of the North America Wireless Audio Device Market through secondary research. Several primary interviews have been conducted with key opinion leaders from both demand and supply sides across North America. Approximately 25% of the primary interviews have been conducted with the demand side, while 75% have been conducted with the supply side. Primary data has been collected mainly through telephonic interviews, which consist of 80% of the total primary interviews. questionnaires and e-mails have also been used to collect data.

After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primary. This along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report. The breakdown of primary respondents is as follows:

Market Size Estimation

The bottom-up procedure has been employed to arrive at the overall size of the North America Wireless Audio Device Market.

  • Identifying end users that are either using or are expected to use wireless audio devices
  • Analyzing major providers of wireless audio devices and original equipment manufacturers (OEMs), as well as studying their portfolios and understanding different technologies used
  • Analyzing historical and current data pertaining to the market, in terms of volume, for each product segment of the wireless audio devices market
  • Analyzing the average selling price of wireless audio devices based on different technologies used in different products
  • Arriving at the market estimates by analyzing the revenue of companies and then combining these figures to arrive at the market size
  • Studying various paid and unpaid sources, such as annual reports, press releases, white papers, and databases, to gather the required information
  • Tracking the ongoing developments and identifying the upcoming ones in the market that include investments, research and development activities, product launches, collaborations, and partnerships undertaken, as well as forecasting the market based on these developments and other critical parameters
  • Carrying out multiple discussions with the key opinion leaders to understand the wireless audio device technologies and related raw materials, as well as products designed and developed to analyze the break-up of the scope of work carried out by the key companies manufacturing panels
  • Verifying and cross-checking the estimate at every level through discussions with key opinion leaders such as chief executives (CXOs), directors, and operation managers, and finally with the domain experts in MarketsandMarkets
     

The top-down approach has been used to estimate and validate the total size of the North America Wireless Audio Device Market.

  • Focusing on top-line investments and expenditures being made in the ecosystems of various end users
  • Calculating the market size considering revenues generated by major players through the cost of wireless audio device systems
  • Segmenting each application of wireless audio devices in each region and deriving the market size based on region
  • Acquiring and analyzing information related to revenues generated by players through their key product offerings
  • Conducting multiple on-field discussions with key opinion leaders involved in the development of various wireless audio device offerings
  • Estimating the geographic split using secondary sources based on various factors, such as the number of players in a specific country and region and the types of wireless audio device technology used in home audio, consumer, professional, and automotive applications

Data Triangulation

After arriving at the overall size of the North America Wireless Audio Device Market through the process explained, the total market has been split into several segments and subsegments. Market breakdown and data triangulation procedures have been employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data has been triangulated by studying various factors and trends from the demand and supply sides. The market has also been validated using the top-down and bottom-up approaches.

Market Definition

A wireless audio device refers to an instrument or a device that uses wireless technology to transmit or receive audio signals through wireless technologies such as Bluetooth, radiofrequency, and Wi-Fi. Wireless audio devices such as wireless speakers, soundbars, headphones, earphones, microphones, and headsets in the consumer electronics sector implement these technologies.

Key Stakeholders

  • Brand Product Manufacturers/Original Equipment Manufacturers (OEMs)/Original Device Manufacturers (ODMs)
  • Wireless Audio Device System Manufacturers
  • Semiconductor Component Suppliers/Foundries
  • Wireless Audio Device Material and Component Suppliers
  • Manufacturing Equipment Suppliers
  • System Integrators
  • Technology/IP Developers
  • Consulting and Market Research Service Providers
  • Wireless Audio Device- and Material-related Associations, Organizations, Forums, and Alliances
  • Venture Capitalists and Startups
  • Research and Educational Institutes
  • Distributors and Resellers
  • End Users

Report Objectives

  • To define, describe, and forecast the North America Wireless Audio Device Market, by technology, functionality, application, and region, in terms of value
  • To describe and forecast the North America Wireless Audio Device Market, by product, in terms of value and volume
  • To provide detailed information regarding major factors such as drivers, restraints, opportunities, and challenges influencing the growth of the market
  • To provide a detailed overview of the value chain pertaining to the wireless audio device ecosystem, along with the average selling prices of different types of wireless audio devices
  • To provide information pertaining to the ecosystem, Porter’s five forces, technologies, tariffs and regulations, patents, trade landscape, key conferences and events, and case studies pertaining to the market under study
  • To analyze the micromarkets1 with respect to industry trends, prospects, and contribution to the total market
  • To analyze opportunities in the market for stakeholders by identifying high-growth segments of the market and provide a detailed competitive landscape for market leaders
  • To profile key players and comprehensively analyze their market position in terms of ranking and core competencies2
  • To analyze strategic developments such as product launches, collaborations, contracts, expansions, and partnerships undertaken by the leading players in the North America Wireless Audio Device Market

Available customizations:

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  • Detailed analysis and profiling of additional market players based on various blocks of the supply chain

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Growth opportunities and latent adjacency in North America Wireless Audio Device Market

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