Oral Care Companies

The oral care market is projected to reach USD 53.29 billion by 2030 from USD 37.21 billion in 2024, at a CAGR of 6.4% from 2025 to 2030.

The oral care market has experienced significant growth driven by several key factors, including an uptick in the incidence of oral diseases and heightened consumer awareness regarding oral hygiene. The prevailing gaps in oral health practices have resulted in greater uptake of oral hygiene products across the global population. Additionally, advancements in technology—such as the development of electric toothbrushes and AI-enabled smart toothbrushes—are anticipated to further stimulate market expansion. Nevertheless, challenges such as low consumer adoption rates of these innovations in low-income regions, alongside regulatory hurdles, may pose constraints on overall market growth.

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The major players in the oral care market include Colgate-Palmolive (US), Procter & Gamble  (US), Haleon (GSK) (UK), Koninklijke Philips N.V. (Netherlands), and Johnson & Johnson (US). These companies have employed a mix of organic and inorganic growth strategies, such as acquisitions, product launches, partnerships, and geographic expansions, to enhance their international presence and gain a larger share of the oral care market. By using these strategies, they have successfully broadened their reach and offered a variety of oral care products across different regions.

• In January 2025, Oral-B launched the use of an electric toothbrush with iO Technology.
• In February 2024, Colgate-Palmolive announced a strategic collaboration with IMPAct4Nutrition, a platform supported by UNICEF India, to promote greater awareness of oral health and nutrition among children.
• In July 2022, GSK completed the spin-off of its healthcare division, establishing Haleon as an independent global healthcare company.

Some other prominent operating in the market include Unilever PLC (UK), GC Corporation (Japan), 3M Company (US), Lion Corporation (Japan), Church & Dwight Co (US), Sunstar Suissee (US), Perrigo Company PLC (Ireland), Dabur India Ltd (India).

Colgate-Palmolive (US) is a key player in the oral care market. Colgate-Palmolive maintains a robust market position through its extensive range of oral care products, including toothpaste, toothbrushes, mouth rinses, and specialized oral health solutions. Significant innovations include the introduction of the Colgate Total Active Prevention System, which synergizes a toothbrush, toothpaste, and mouthwash to deliver comprehensive oral health benefits.  The company has also ventured into the realm of smart technology with the launch of AI-integrated toothbrushes that provide users with real-time guidance on optimal brushing techniques. In line with sustainability initiatives, Colgate-Palmolive has initiated the production of biodegradable toothbrushes and has adopted recyclable cardboard packaging alongside the rollout of a recyclable toothpaste tube in the US marketplace. Committed to advancing oral care through scientific research, Colgate-Palmolive allocated 1.8% of its annual revenue to R&D in 2024, underscoring its focus on product innovation. A notable example of this ongoing development is the launch in February 2025 of a cohesive three-product system comprising a toothpaste, toothbrush, and alcohol-free mouthwash, exemplifying the company's commitment to enhancing oral care solutions.

Procter & Gamble (US) is among the front-runner companies in the oral care industry, with Oral-B and Crest brands. P&G has established itself as a leader in oral care innovation with the introduction of advanced AI-driven toothbrushes that monitor brushing patterns while providing real-time feedback to enhance oral hygiene. Their latest offerings include electric toothbrushes featuring iO technology, which integrates seamlessly with smartphone applications to deliver instant insights and support optimal brushing techniques. By synergizing digital innovation with oral health science, Procter & Gamble maintains its competitive edge in the industry. Moreover, the company demonstrates its commitment to ongoing innovation by allocating 2.5% of its annual revenue to R&D in 2024, underscoring its relentless pursuit of new and improved product solutions.

Haleon (US) holds a considerable share of the oral care market through brands such as Sensodyne, Paradontax, and Polident. The company specializes in oral health products designed to address a range of dental issues, including tooth sensitivity, periodontal care, and comprehensive denture maintenance. Their offerings, such as Sensodyne Clinical White and Parodontax Complete Protection toothpaste, underscore a commitment to innovative solutions for enhanced oral hygiene. These initiatives demonstrate the organization’s focus on elevating oral health literacy and improving access to oral care resources in developing regions. Notably, their allocation of 2.7% of revenue towards R&D in 2024 reflects a strategic commitment to advancing dental technology and maintaining a competitive edge in the market.

Market Ranking:

The top five companies in the oral care market are Colgate-Palmolive (US), Unilever Plc, Haleon (GSK) (UK), Procter & Gamble (US), and Johnson & Johnson (US). Haleon (UK) allocates substantial resources to R&D, driving the introduction of innovative products and positioning product development as a central component of its business strategy. Colgate-Palmolive (US) fortifies its market standing through strategic alliances and collaborations with governmental entities aimed at broadening its product range and enhancing public awareness of oral health. Johnson & Johnson (US) has solidified its market presence by making significant investments in R&D to develop cutting-edge oral care solutions. Procter & Gamble (US) emphasizes innovation and strategic partnerships to sustain a robust market position. Meanwhile, Koninklijke Philips NV (Netherlands) strengthens its standing through strategic alliances that aim to advance its digital health capabilities.

Related Reports:

Oral Care Market by Product (Toothbrush (Manual, Electric, Battery), Toothpaste (Paste, Gel), Mouthwash, Dental Accessory), Application (Dental Clinic), Distribution Channel (Consumer Store, Pharmacy, eCommerce), & Region - Global Forecast to 2030

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