The key players identified in the global organic fertilizers market include Tata Chemicals Ltd (India), The Scotts Miracle-Gro Company (U.S.), Coromandel International Limited (India), National Fertilizers Limited (India), and Krishak Bharati Cooperative Limited (India). The other major players are Midwestern BioAg (U.S.), Italpollina SpA (Italy), ILSA S.p.A (Italy), Perfect Blend, LLC (U.S.), and Sustane Natural Fertilizer, Inc. (U.S.). The organic fertilizers market is projected to grow at a CAGR of 12.08% during the forecast period. The market is driven by factors such as increasing land area under organic cultivation and advances in organic fertilizers’ manufacturing.
The key market players adopted strategies such as mergers & acquisitions, expansions, and agreements to increase their market presence and revenue generation. Leading players focused on strengthening their R&D proficiencies by capitalizing on advanced technologies and R&D activities to develop a diversified product portfolios of organic fertilizers.
The global players have established large distribution networks across the world and follow extensive cross selling marketing strategies. Market leaders such as Tata Chemicals Ltd (India), The Scott Miracle-Gro Company (U.S.), Italpollina SpA (Italy), and Midwestern BioAg (U.S.) have successfully tapped the potential markets through acquisitions and expansions. These key companies focused on acquisitions in the organic fertilizers industry on a regional as well as a global level, to strengthen and expand their position in the organic fertilizers market. The trend of increased organic cultivation and demand for organic fertilizers is increasing the competition among the key players, thus increasing the competitive rivalry among the players.
The Scotts Miracle-Gro Company is one of the leading companies with a wide product portfolio with a few variants of organic fertilizers, catering to the requirements of all end users in this market. It also has a wide geographic coverage, spanning three continents. The company focuses on catering to not just the organic fertilizers market, but the overall fertilizers industry. The company has strong operational and financial capabilities and has focused to grow within the organic fertilizers market through inorganic means; the company made 10 mergers & acquisitions deals during the studied period. In December 2016, the company acquired Blossom (U.S.), a producer of smart water controllers, and PlantLink (U.S.), a producer of soil sensors and a smart water valve system in.
Tata Chemicals Limited (India) is another key player in the market. The company has a moderate range of products with few variants catering to the requirements of the end users in this market. It has a wide geographic coverage, spanning four continents. It also focuses on R&D activities toward product innovation. It focuses on catering to the overall fertilizers industry. The company has strong operational and financial capabilities; however, it has not adopted strategies to grow within the organic fertilizers market.
Organic Fertilizers Market by Source (Plant, Animal, and Mineral), Form (Dry and Liquid), Crop Type (Cereals & Grains, Oilseeds & Pulses, and Fruits & Vegetables), and Region (North America, Europe, Asia-Pacific, and RoW) - Global Forecast to 2022
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