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3. Align Technology, Inc. (US) and 3M Company (US) are the leading Players in the Orthodontic Supplies Market

The global orthodontic supplies market is expected to reach USD 6.63 Billion by 2023 from USD 4.32 Billion in 2017 growing at a CAGR of 8.9% during forecast period. The growing number of patients with malocclusions, jaw diseases, tooth decay/tooth loss, and jaw pain; rising disposable incomes along with expanding middle-class population in developing countries; and increasing awareness about advanced orthodontic treatments are driving the growth of the orthodontic supplies market is driving market growth.

Strategic analysis of the market developments between 2014 and 2017 revealed that growth strategies such as product launches and enhancements; acquisitions and mergers; agreements, partnerships, collaboration; and expansions were adopted by the market players to strengthen their product portfolios and maintain a competitive position in the orthodontic supplies market. Among these business strategies, product launches & enhancements and partnerships & collaborations were the two most widely adopted growth strategies by the players in this market.

Align Technology, Inc. (US) held the leading position in the global orthodontic supplies market in 2017. The company has a well-established brand image along with a broad range of innovative orthodontic products. In order to maintain its position in the market, the company focuses on launching advanced and innovative orthodontic products. For example, in 2014, Align Technology (US) launched the Invisalign G6 clinical solution for first premolar extraction. Similarly, in 2017, the company introduced Invisalign Teen aligners with mandibular advancement for Class II correction. The company undertakes various marketing and branding activities to strengthen its position and improve its visibility in the market. In 2017, the company launched a marketing campaign for its Invisalign brand and opened its first direct store in the US to reach out to its customers and create awareness regarding advanced orthodontic treatments. Furthermore, in 2018, the company also announced its Research Award Program, to support clinical and scientific dental and orthodontic research in universities across the globe.

3M Company (US) held the second position in the global orthodontic supplies market in 2017. The company has a robust orthodontic product portfolio that includes key brands such as Victory Series (brackets, bands, and buccal tubes), Clarity Series (ceramic brackets), Unitek Series (self-ligating brackets and archwires), and Transbond (adhesives). The company has a strong geographic presence in more than 100 countries across the globe. It focuses on developing technologically advanced orthodontic supplies. In line with this strategy, from 2014 to 2017, the company launched various orthodontic products such as Victory Series Active Self-Ligating Brackets (April 2014), AlastiK Lingual Ligatures (March 2015), and Victory Series Superior Fit Buccal Tubes (September 2015). These product launches helped the company expand its existing orthodontic product portfolio and enabled it to increase its revenue base in the global orthodontic supplies market.

Related Reports:

Orthodontic Supplies Market by Product (Removable, Fixed Braces (Brackets (Self Ligating, Lingual), Archwire (Ni-Ti, Stainless Steel), Anchorage (Buccal Tube, Band), Ligature (Elastomeric, Wire)), Retainers), Patient, and Region - Global Forecast to 2023

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