Align Technology (US) and Envista Holdings Corporation (US) are Leading Players in the Orthodontic Supplies Market
The global orthodontic supplies market size is projected to reach USD 10.1 billion by 2027 from USD 6.9 billion in 2022 , at a CAGR of 7.9% during the forecast period.
Some of the factors accelerating the growth of markets includes; rising prevalence of malocclusion, growing adoption of orthodontic treatment among teens and adults, growing initiatives undertaken by governments to enhance the awareness about presence of orthodontic treatments. Additionally, rising number of advanced orthodontic supplies in the market and the emergence of new manufacturers with state-of-art Technology is further anticipated to propel the market growth during the forecast period.
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However, orthodontic treatment are costly which is likely to reduce its uptake in many lower economic regions. Also, the dearth of well-trained dental professionals in many emerging nations are likely to hamper the growth of the market.
Some of the prominent players operating in the orthodontic supplies market are 3M (US), Envista Holdings Corporation (US), Dentsply Sirona (US), Align Technology (US), American Orthodontics (US), Rocky Mountain Orthodontics (US), G&H Orthodontics (US), Dentaurum (Germany), TP Orthodontics (US), Great Lakes Dental Technologies (US), DB Orthodontics (UK), Morelli Orthodontics (Brazil), ClearCorrect (US), Ultradent Products (US), Aditek Orthodontics (Brazil), MATT Orthodontics (US), JJ Orthodontics (India), Sino Ortho Limited (China), and JISCOP Co., Ltd. (South Korea).
The analysis of market developments between 2019 and 2022 revealed that several growth strategies such as, research collaborations and partnerships, were adopted by market players to strengthen their product portfolios and maintain a competitive position in the orthodontic supplies market.
Align Technology (US)
Align Technology is one of the leading players involved in designing, manufacturing, and commercializing of its Invisalign clear aligners and iTero intraoral scanners for the dental industry. The company emphasizes on strengthening its presence in the orthodontic supplies market by focusing on geographical expansions and continuous innovations to launch new orthodontic products in the market. Align Technology introduced Invisalign G8 with SmartForce Aligner Activation in October 2020. This new Invisalign aligner allows to control the tooth location and direction during the treatment of crowding, crossbite, and deep bite. Such strategies adopted by the company is likely to offer a huge opportunity for the company to enlarge its customer base in the orthodontic supplies market.
Envista Holdings Corporation (US)
Envista Holdings Corporation is a one leading global dental products manufacturing companies. The company is engaged in the marketing of dental equipment, consumables, and services. Through Ormco, its operating company, it provides a comprehensive portfolio of orthodontic supplies to dental professionals worldwide. The company sells its clear aligners system under the brand name Spark. To maintain its leadership position in the market, the company has been focusing on R&D and new product development, collaborations and partnerships with dental practitioners. For instance, In February 2021, Envista Holdings Corporation entered into a strategic partnership with Heartland Dental, the largest dental support organization in the US, capturing a wide network of around 1,800 dentists across 38 states. Such strategies provide a competitive edge to the company, thereby increasing its customer base and market share in the global orthodontic supplies market.
Related Reports:
Orthodontic Supplies Market by Product (Removable, Fixed Braces (Bracket (Self Ligating, Lingual, Metal, Aesthetic), Ni-Ti & SS Archwire, Anchorage, Ligature(Elastomeric, Wire)), Patient(Adult, Children), User(Hospital, Clinics) - Global Forecast to 2027
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