The key players in the oryzenin market are Axiom Foods, Inc. (U.S.), AIDP Inc. (U.S.), RiceBran Technologies (U.S.), Kerry Group plc (Ireland), and BENEO GmbH (Germany). The other players are Ribus, Inc. (U.S.), Green Labs LLC (U.S.), Golden Grain Group Limited (China), Shaanxi Fuheng (FH) Biotechnology Co., Ltd. (China), and Bioway (Xi’An) Organic Ingredients Co., Ltd. (China).
The key players in the oryzenin market adopted new product launches, acquisitions, expansions, and agreements as their key growth strategies from 2011 to 2016 in order to expand their global presence and increase their market share and profits. Expansions accounted for the highest percentage of the total developments.
The core strength of the key players were expansions and new product launches. Players such as Axiom Foods, Inc. (U.S.) and RiceBran Technologies (U.S.) have successfully gained market share by introducing new products in the market and with strategic acquisitions.
Axiom Foods, Inc. (U.S.) has dominated the oryzenin market with the introduction of new products. Growing Naturals, LLC (U.S.), a sister company of Axiom Foods, Inc. (U.S.), launched two organic products—rice protein isolate and rice milk powder, in 2011. These products were launched to strengthen the company’s position in the oryzenin market.
Oryzatein, an organic rice protein brand of Axiom Foods got Generally Recognized As Safe (GRAS) approval from the U.S. Food and Drug Administration (FDA) in 2014. The approval was granted for the use of the plant-based protein as a high quality, allergen-friendly protein in food grade products as both replacements for, and in conjunction with, soy and whey protein. With this approval, the company has gained a competitive advantage over other competitors in the oryzenin market.
In 2014, RiceBran Technologies acquired H&N Distribution, Inc. (U.S.), a formulator and co-packer of healthy and natural products for the direct marketing, internet sales, and retail distribution markets, both domestically and internationally. H&N serves the natural product, nutritional supplement, and nutraceutical and functional food sectors. The acquisition and integration of H&N’s product development and packaging capabilities are part of its strategic plan to vertically integrate its business in order to leverage its proprietary and patented products of rice bran derivative ingredients. With this acquisition, RiceBran Technologies is now capable of providing a wide range of higher margin finished product solutions for customers in retail, direct-to-consumer, and multi-level marketing channels. RiceBran Technologies also signed an agreement with Narula Group of Companies (Thailand), a leading manufacturer of organic rice, in 2016. According to the agreement, the former will gain distribution rights for organic rice bran and organic jasmine rice bran products manufactured by Narula Group. The company will be able to distribute the products worldwide, except South East Asia, Germany, and the U.K. RIBT will be able to market additional products and gain the advantage of the growing oryzenin market trend.
Oryzenin Market by Type (Isolates, Concentrates), Application (Bakery & Confectionery, Meat Analogs & Extenders, Sports & Energy Nutrition, Dairy Alternatives, Beverages), Form (Dry, Liquid), and Region - Global Forecast to 2022
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