The patient experience technology market is valued at USD 0.66 billion in 2025 and is projected to reach USD 1.16 billion by 2030 at a CAGR of 11.8% from 2025 to 2030. Growing emphasis on value-based care, regulatory mandates for patient experience, and the integration of AI and analytics to streamline clinical workflows are key factors driving the growth of the patient experience technology market.
Prominent players in the patient experience technology market include Press Ganey (US), National Research Corporation (NRC Health) (US), Medallia Inc. (US), Phreesia (US), NiCE (Israel), R1 (US), Epic Systems Corporation (US), IQVIA (US), Qualtrics (US), Relias LLC (US), GetWellNetwork (US), CipherHealth Inc. (US), Kyruus, Inc. (US), Twilio Inc. (US), Relatient (US), Alida (Canada), Certify Health (US), Avaamo (US), Luma Health Inc. (US), Solutionreach (US), and Salesforce, Inc. (US), among others. These companies have adopted strategies such as product launches, expansions, agreements, partnerships, collaborations, and acquisitions to strengthen their market presence.
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In April 2024, Matrix Medical Network, a major player in home-based healthcare services, partnered with Linkwell Health to enhance patient engagement. The collaboration leverages Linkwell’s omni-channel activation platform and behavioral science expertise to motivate health plan members to manage their health. This partnership enables Matrix to scale personalized care for Medicare Advantage, Managed Medicaid, and ACA/commercial members while closing care gaps and improving outcomes. Such partnerships boost patient engagement and personalized care at scale.
In April 2024, Greenway Health launched Greenway Clinical Assist in partnership with AI assistant Nabla, integrating ambient AI-powered clinical documentation into its EHR systems (Prime Suite and Intergy). The solution can transcribe encounters into structured clinical notes in under 10 seconds, saving providers up to two hours per day, reducing burnout, and allowing more patient-focused care. Launch of such AI-powered tools reduces clinician workload and enhances patient-focused care.
Press Ganey
Press Ganey is one of the major providers of patient experience measurement, performance analytics, and strategic advisory solutions for healthcare organizations. It serves over 41,000 healthcare facilities, offering comprehensive platforms for patient, employee, consumer, and member experiences, along with tools for safety, high reliability, and clinical excellence. The company’s patient experience platforms, including CAHPS & Regulatory surveys, iRound, and NarrativeDX, help healthcare providers deliver personalized care, streamline patient rounding, and optimize real-time service recovery. The company provides products to more than 125,000 customers through a direct sales force, third-party distributors, and independent sales representatives.
NRC Health
NRC Health is a prominent provider of experience management solutions tailored for the healthcare industry. Its platform leverages artificial intelligence to collect and analyze feedback from patients, employees, and communities, offering insights to help healthcare organizations enhance service delivery and patient satisfaction. The company offers nQuire, an AI-powered tool that analyzes patient feedback to uncover hidden insights, enabling healthcare providers to make data-driven decisions to improve patient experience. The Huey AI engine assists healthcare organizations in understanding and responding to patient needs, fostering more personalized and human-centered care. The company has a comprehensive approach to experience management that encompasses patient, employee, customer, and market experiences.
Medallia Inc.
Medallia Inc. is one of the leading providers of experience management solutions. It offers the Medallia Experience Cloud, an AI-driven SaaS platform that unifies feedback from surveys, voice, digital interactions, and social media into actionable insights. The company operates as a private entity focused on innovation and expansion across industries, including healthcare. Its platform captures real-time patient signals, enabling hospitals to personalize care, close feedback loops, and enhance service delivery. In healthcare, it offers tools such as the Medicare Stars Solution and Ambulatory Patient Experience Suite, supporting payers and providers in improving quality scores and patient engagement. Key developments include AI-powered tools such as Ask Athena and Smart Response.
MARKET RANKING
The patient experience technology market is highly competitive, with five main players collectively holding 25–35% of the total market share. Press Ganey supports the market with its patient experience measurement and performance analytics platforms, offering tools such as CAHPS surveys, iRound, and NarrativeDX to enhance care quality and operational decision-making. NRC Health contributes through its AI-powered feedback and analytics platform, nQuire, capturing patient, employee, and community insights to drive personalized, human-centered care. Medallia Inc. empowers healthcare organizations with real-time patient experience management and operational improvement solutions, leveraging AI-driven insights to enhance service delivery and patient satisfaction. Phreesia strengthens the market with its patient intake and engagement platform that automates registration, digital check-in, and payment processes, improving workflow efficiency and creating a more convenient, personalized patient experience. NiCE, on the other hand, supports the market with its advanced workforce and process automation solutions that optimize communication, service quality, and responsiveness within healthcare organizations, enabling providers to deliver more seamless and coordinated patient interactions. The remaining players, including regional vendors and emerging startups, focus on niche applications such as telehealth engagement, specialized hospital programs, or integrated patient feedback tools, providing opportunities for innovation, strategic partnerships, and new market entrants.
Related Reports:
Patient Experience Technology Market by Offering, Function [Appointment (Online Booking), Registration (Intake), Virtual Care (Telehealth, RPM), Communication, Feedback], End User (Providers, Payers, Pharma & Biotech), Region - Global Forecast to 2030
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