Top Plant-based Supplements Companies

The plant-based supplements market is estimated at USD 27.52 billion in 2025 and is projected to reach USD 42.27 billion by 2030, at a CAGR of 9.0%. With consumers becoming increasingly health-aware and embracing plant-based lifestyles, their interest is broadening from dietary decisions to well-being products, including supplements. There is a growing trend towards natural, clean-label options, which has increased the demand for plant-based supplements that support immunity, digestion, brain health, energy, and overall well-being. As consumers become more concerned about sustainability, animal welfare, and the health benefits of plant-based ingredients, they seek alternatives that align with their dietary and ethical beliefs. This shift is driving growth in the plant-based supplement market.

Market growth is characterized by an increasing consumer emphasis on preventive healthcare and wellness. A growing number of older adults are utilizing dietary supplements for nutritional support, while the vegan and vegetarian populations are continuously expanding. Additionally, advancements in extraction and formulation technologies are facilitating these developments.

Top 10 Companies in the Plant-based Supplements Market

• Nestlé (Switzerland)
• Abbott (US)
• Glanbia PLC (Germany)
• Otsuka Holdings Co., Ltd. (Japan)
• Herbalife Ltd. (US)
• H&H Group (Hong Kong)
• Jamieson Wellness Inc. (Canada)
• Rootine (US)
• Ritual (US)
• NOW Foods (US)

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Companies are increasingly embracing science-driven innovation and digital accessibility to meet the growing demand for plant-based supplements. Otsuka Holdings Co., Ltd. (Japan) and Jamieson Wellness Inc. (Canada) are pursuing acquisitions to improve their health-supportive product offerings. In December 2023, Otsuka Holdings announced the acquisition of Bonafide Health, LLC (New York), to enhance its presence in the women's health segment. This deal, finalized on November 30, adds to Pharmavite LLC's portfolio, which includes brands like Ugora and Equelle.

Nestlé, based in Switzerland, is a global leader in nutrition, health, and wellness, actively expanding its presence in the plant-based supplements market through strategic acquisitions and brand development. Responding to consumer demand for clean-label and sustainable nutrition, Nestlé offers various products to meet various health needs. The company prioritizes product quality and safety by adhering to Good Manufacturing Practices (GMP) and utilizing tools like Hazard Analysis and Critical Control Points (HACCP) and Hygiene Intelligence Tool (HINT) for effectiveness. Nestlé Health Science oversees several key brands in the plant-based supplement segment, including Orgain, Solgar, Nature's Bounty, Garden of Life, Pure Encapsulation, and Compleat, with products available in 185 countries across North America, Europe, Asia Pacific, Latin America, and Africa.

Herbalife Ltd. (US) is a prominent player in the health and wellness industry, with a strong presence in the plant-based supplement market through its Herbalife V product line. Operating in 95 markets globally and leveraging over 40 years of experience, the company utilizes a direct-selling model and a vast network of independent members to provide science-supported nutrition products. This approach allows for personalized education and participation in health and wellness, well-suited to the evolving plant-based nutrition market. Herbalife has 18 manufacturing sites and serves over 90 countries.

H&H Group (Hong Kong) is a global health and wellness company expanding in the plant-based supplement market with a diverse portfolio, including brands like Swisse, Biostime, and Aurelia Probiotic Skincare. H&H emphasizes science-driven innovation and premium products to meet the growing demand for clean-label, vegan, and sustainable health solutions. Swisse plays a key role in this strategy, offering vegan multivitamins and wellness products for adults seeking ethical choices for their well-being. With strong research and development, high manufacturing standards, and a robust omnichannel presence, H&H is positioned to thrive in the evolving plant-based sector. The Group’s integrated nutrition platform capitalizes on synergies across supplements, infant health, and skincare, addressing the needs of health-conscious consumers at different life stages and in various regions.

Market Ranking

Companies in the plant-based supplements market are ranked based on their market share, industry presence, and roles. Leading players, such as Nestlé (Switzerland), dominate the market share due to their diverse offerings, extensive product portfolios, increased distribution networks, and continuous technological advancements. These companies cater to multiple end-user segments while gaining a competitive edge through innovation and global market expansion.

Mid-tier companies play a significant role by providing specialized or niche applications and extending their geographic reach, meeting penetration needs in specific markets. Their differentiation strategies include product customization, targeted marketing, and efficient supply chain operations. Smaller players are gradually establishing themselves but remain limited by a narrow product range or regional focus. Although they are minor contributors to the market, they influence market dynamics, and their growth depends on strategic partnerships, technology investments, and focused market entry.

Related Reports:

Plant-based Supplements Market by Product Type (Protein, Vitamins & Minerals, Superfood & Functional, Prebiotics & Probiotics, Ready-to-Drink (RTD), Snacks), Supplement Form, Age Group, End-use, Distribution Channel, and Region - Global Forecast to 2030

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