HOME Research Insight New Products Launches was Considered as the Major Growth Strategy Adopted by Key Players to Enhance their Position in the Polyurea Coatings Market Between 2010 and 2016.



New Products Launches was Considered as the Major Growth Strategy Adopted by Key Players to Enhance their Position in the Polyurea Coatings Market Between 2010 and 2016.


North America and Asia-Pacific are the largest markets for polyurea coatings. The growth of the polyurea coatings market in both these regions is mainly attributed to the high demand for polyurea coatings from the construction and transportation sectors.

Furthermore, the increasing usage of polyurea coatings in building & construction, transportation, industrial, and landscape applications, especially in emerging markets such as India, China, Brazil, and Mexico, is anticipated to provide lucrative growth opportunities to manufacturers of polyurea coatings in the near future.

Polyurea Coatings Market: Major Developments

New Products Launches: Major growth strategy adopted by key players

The strategy of new products launches was considered as the major growth strategy adopted by key players to enhance their position in the polyurea coatings market between 2010 and 2016. This strategy accounted for a share of 51% of all growth strategies adopted by key market players. Companies adopted this strategy to develop innovative polyurea coating products for varied applications. Sherwin-Williams Company (U.S.), Specialty Products, Inc. (U.S.), Nukote Coating Systems (U.S.), VersaFlex Inc. (U.S.), Wasser Corporation (U.S.), Rhino Linings Corporation (U.S.), and PPG Industries, Inc. (U.S.) are some of the leading players that have adopted the new product launches strategy between 2010 and 2016.

Besides new product launches, companies operating in the polyurea coatings market have adopted the strategy of investments & expansions, and partnerships, contracts & agreements to enhance their market share.

New Product Launches:

In August 2014, VersaFlex Inc. launched Roughguard XT, a 100% pure polyurea for truck bed-liner coating application. This new product launch strategy helped the company enhance its product portfolio to cater to the vehicle protection market.

In July 2013, PPG Industries, Inc. enhanced its existing line of polyurea coatings, by launching DRAGONHIDE, a new heavy-duty polyurea protective coating. This new coating is mainly utilized for trucks, commercial vehicles, and heavy-duty equipment.

In May 2013, Rhino Linings Corporation introduced SolarMax 11-70, a pure polyurea aliphatic coating that is color stable and insensitive to humidity. This high pressure, spray-applied polyurea coating is ideal for industrial and consumer applications.

In May 2013, Sherwin-Williams Automotive Finishes launched Genesis Polyurea (PB4301), an aromatic polyurea hybrid coating system. The application areas of this system include tank liners, trailers, and utility bodies. This development strategy enabled the company to strengthen its foothold in the automotive market.

In May 2011, Sherwin-Williams launched an aliphatic polyurea coating system named EnviroLastic AL. This system provides an excellent color and gloss retention to coated surfaces. The new product launch strategy helped the company strengthen its portfolio of polyurea products.

Mergers & Acquisitions:

In May 2015, Rhino Linings Corporation acquired Armorthane Incorporated, which is a leading provider of spray foam, polyurea, epoxy, and urethane coatings. This acquisition strategy enabled the company to strengthen its position in the polyurea coatings market.

Related Reports:

Polyurea Coatings Market by Type (Pure and Hybrid), Technology (Spraying, Pouring, and Hand Mixing), Application (Building & Construction, Transportation, Industrial, and Landscape), Raw Material, and Region - Global Forecast to 2022

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