Precision Farming Companies

The global precision farming market size is expected to grow from USD 11.38 billion in 2025 to USD 21.45 billion by 2032, at a CAGR of 9.5% during the forecast period from 2025 to 2032.  This growth is driven by the increasing adoption of advanced technologies like IoT, AI, and drones, which enhance crop productivity and resource efficiency. Rising global food demand, coupled with the need for sustainable agricultural practices, fuels market expansion. Additionally, government support through subsidies, growing awareness of climate-smart farming, and the need to optimize inputs amid shrinking arable land and labor shortages are key factors propelling the precision farming market forward.

The precision farming market features major players, such as Deere & Company (US), AGCO Corporation (US), CNH Industrial N.V. (UK), Kubota Corporation (Japan), and Topcon Corporation (Japan). The precision farming market is shaped by two dominant strategies: technological innovation and strategic partnerships. Deere & Company (US) and Topcon Corporation (Japan) lead in technological innovation, focusing on integrating AI, IoT, and advanced GPS into their equipment for enhanced automation and data-driven farming solutions. Deere’s precision ag tech, like the John Deere Operations Center, exemplifies this approach, while Topcon emphasizes high-precision positioning systems. Meanwhile, AGCO Corporation (US) and CNH Industrial N.V. (UK) prioritize strategic partnerships, collaborating with tech firms and local agricultural bodies to expand market reach and tailor solutions. AGCO’s Fuse platform and CNH’s Raven Autonomy partnerships highlight their focus on ecosystem-driven growth.

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Major Precision Farming Companies Include:

• Deere & Company (US)
• AGCO Corporation (US)
• CNH Industrial N.V. (UK)
• Kubota Corporation (Japan)
• Topcon Corporation (Japan)

Deere & Company is a global manufacturer of agricultural, turf, construction, and forestry equipment. The company is widely recognized for its advanced precision farming solutions offered under its Production & Precision Agriculture segment, which includes display systems, machine guidance, field and crop management systems, tractors, loaders, and utility vehicles. It operates through five main segments: Production & Precision Agriculture, Small Agriculture & Turf, Construction & Forestry, Financial Services, and Others. Deere’s Agriculture & Turf division provides a comprehensive range of equipment and support services, while the Construction & Forestry segment caters to infrastructure and timber operations. Its Financial Services segment supports equipment financing and leasing, covering both new and used machines. Known for its strong brand reputation and extensive dealer network, Deere operates in over 40 countries and owns a robust brand portfolio, including Wirtgen, Monosem, Blue River Technology, and Hagie. It also supplies replacement parts and aftermarket support globally.

AGCO Corporation is a global leader in agricultural machinery and precision agriculture solutions, operating in over 140 countries through brands such as Fendt, Massey Ferguson, Valtra, GSI, Precision Planting, and PTx Trimble. The company offers a wide portfolio of tractors, combines, tillage and seeding tools, grain storage systems, and smart farming technologies. AGCO’s strategic focus is to become a high-tech provider of smart farming solutions, driven by its Fuse precision agriculture platform, which integrates guidance, telematics, data analytics, and variable rate technologies. In April 2024, AGCO formed a joint venture with Trimble Inc. called PTx Trimble, acquiring an 85% stake for USD 1.9 billion. The collaboration aims to enhance AGCO’s position in the mixed-fleet precision farming market by integrating Trimble’s agriculture business and leveraging long-term GNSS and guidance technology agreements. This move aligns with AGCO’s goal to expand its digital capabilities and recurring revenue streams. The company continues to invest in autonomy, electrification, and farmer-centric digital platforms to boost productivity and sustainability. With an open architecture approach, AGCO is positioning itself to compete with vertically integrated players like John Deere while delivering scalable, data-driven farming solutions tailored to global agricultural challenges.

Markets Ranking

The precision farming market is highly consolidated, with Deere & Company (US), AGCO Corporation (US), CNH Industrial N.V. (UK), Kubota Corporation (Japan), and Topcon Corporation (Japan) collectively commanding 45-55% of the total market share. Deere & Company drives its dominance through its John Deere Operations Center, offering seamless integration of AI and IoT for real-time farm management. AGCO Corporation strengthens its position with the Fuse platform, emphasizing connectivity and data-driven solutions for sustainable farming. CNH Industrial N.V. leverages its Raven Autonomy technology, focusing on automated machinery and precision tools to enhance productivity. Kubota Corporation stands out with its KSAS platform, providing Japanese farmers with tailored smart agriculture solutions while expanding globally through IoT-enabled tractors. Topcon Corporation excels in high-precision GPS and GNSS systems, delivering advanced positioning technology for accurate field mapping and automated steering. These companies fuel market competition by prioritizing innovation in automation, data analytics, and sustainability-focused tools to address global food security challenges. Their focus on integrating cutting-edge technologies like drones, sensors, and machine learning caters to the evolving needs of modern agriculture. Competition is propelled by advancements in precision tech, increasing demand for efficient resource use, and supportive government policies promoting smart agriculture practices.

Related Reports:

Precision Farming Market by Automation & Control Systems, Cloud-based Software, System Integration & Consulting Services, Guidance Technology, Variable Rate Technology, Yield Monitoring, Field Mapping, Variable Rate Application - Global Forecast to 2032

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