Precision Livestock Farming Market

Market Leadership - Precision Livestock Farming Market

The precision livestock farming market is estimated to be worth USD 3.0 billion in 2019 and is expected to reach USD 4.6 billion by 2024, at a CAGR of 9.2% from 2019 to 2024. The major drivers for the precision livestock farming market are increasing consolidation of livestock farms, growing herd size of dairy farms, rising adoption of livestock farming robots & livestock monitoring devices, and increasing labor cost owing to shortage of skilled labor.

Precision livestock farming technology has the potential to transform the livestock sector, making traditional livestock farming activities more efficient and economical. Increasing global demand for dairy products, extended profitability & high yield, and minimum impact on the environment and climate change are fueling the growth of the precision livestock farming market. Also, government initiatives in the form of incentives in many countries are helping livestock farmers to adopt advanced technological tools to improve yield.

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DeLaval (Sweden) is one of the leading providers of dairy farm technology around the world. The company has a range of innovative products and solutions which includes DeLaval VMS voluntary milking system, the state-of-the-art DeLaval AMR automatic rotary milking solution, DeLaval Optimat, DeLaval body condition scoring BCS, and Herd Navigator. To maintain its leadership position in the global precision livestock management market, the company focuses on new product launches, expansion, and agreements as its key growth strategies. For instance, in November 2018, DeLaval increased the manufacturing capacity of new DeLaval VMS milking system V300, due to the growing demand from the customers for this product. Also, in October and November 2016, DeLaval signed an agreement with Fundo EI Risquillo Farm and TDI Farms, to install its milking robots at their farms, thereby strengthening its revenue growth. DeLaval and LIC Automation (New Zealand) collaborated in May 2016, to develop an automated body condition scoring (BCS) measurement system for dairy cows; this collaboration strengthened the company’s product portfolio.

GEA Group AG (Germany) is one of the leading players in the global precision livestock farming market, owing to its broad dairy farming product portfolio and significant geographical presence. The company’s business area solution segment offers automatic milking systems, milking parlor cleaning and accessories, farm management, and youngstock solutions. The company focuses on product developments and contracts or agreements for strengthening its position in the precision livestock farming market. For instance, the company introduced DairyRobot R9500 in January 2019, a new box-style robot to enhance the milking process and increase on-farm efficiency. In September 2018, GEA secured a contract from the Shijiazhuang Junlebao Dairy Co. Ltd. in China, to supply wet mixing, evaporation, drying and downstream powder handling. With this new contract, it would help GEA to bring new products to market quickly with higher profitability.

Lely International N.V. (The Netherlands) is one of the key players providing solutions and tailored services in the livestock farming sector. The company has undertaken product developments, partnerships, and expansions as prominent business strategies. The company offers diverse products for milking requirements of livestock and dairy farms. It has regularly updated its products by innovating and increasing the operational capacity. The company focuses on promoting its brand across the globe to capitalize on new markets. The company has good market presence in various geographies. Although Europe is a major market for the company, it also has key business outlets in North America and APAC.

Antelliq (US) is one of the leading players in the precision livestock farming market. The company designs, develops, manufactures animal identification, and monitoring solutions. The company focuses on acquisition and collaboration to increase its market share in the competitive precision livestock farming market. For instance, in August 2018, the company acquired Agrident, the German-based agricultural technology company specializing in RFID data capture systems. With this acquisition, the company shows its commitment toward investing in the sustainability of livestock farmers by providing the tools they need to ensure the proper health and management of their animals in the future. Recently, Merck &Co., Inc., (MSD) acquired Antelliq on 1st April 2019. Merck has a strong and growing animal health business, and Antelliq will be a wholly-owned and separately operated subsidiary within the MSD Animal Health Division. This acquisition will strengthen the company’s presence in the market by increasing its customer base globally.

DairyMaster (US) is one of the major players in Ireland with its operation in the UK and USA. The company focuses on manufacturing and supplying milking systems and dairy farm equipment in Europe and North America. To maintain its competitive position in the market, the company focuses on commercializing its dairy management products by entering into partnerships and collaborations with various companies. For instance, in May 2018, DiaryMaster partnered with Beijing Kingpeng Global Husbandry Technology Co. Ltd. in China, to sell dairy farm equipment to customers. With this expansion, the company is expected to increase its market share in precision livestock farming market.

Related Reports:

Precision Livestock Farming Market by Technology (Milking Robots, Precision Feeding Systems, Identification & Tracking), Application (Milk Harvesting, Feeding, Health) Offering (Hardware, Software, Services), and Geography - Global Forecast to 2024

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Report Code
SE 7306
RI Published ON
8/20/2019
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