Proactive security is a holistic security approach that includes a wide range of cybersecurity solutions, which helps enhance the robustness of an enterprise’s security infrastructure to defend any possible cyber-attack. In contrast to the reactive security, the proactive security approach focuses on security mechanisms to prevent any cyber-attack, instead of responding to the cyber-attack. The major objective of the proactive security is to focus on securing the IT system and network by fixing vulnerabilities that could restrict entry of intruders.
The proactive security market study by MarketsandMarkets presents information on various proactive security attack approaches, trends, and solutions to prevent the attack. Major growth factors for the proactive security market are the strategic shift toward proactive security due to the increasing sophistication in attacking techniques, an increasing need to meet the stringent regulations and compliances, and the growing adoption of Internet of Things (IoT), smart mobile devices, and Bring-Your-Own-Device (BYOD) trends. MarketsandMarkets forecasts the global proactive security market size to grow from USD 20.66 billion in 2018 to USD 41.77 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 15.1% during the forecast period.
IBM (US), Symantec (US), McAfee (US), FireEye (US), Cisco (US), Palo Alto Networks (US), FireMon (US), LogRhythm (US), CyberSponse (US), RSA Security (US), Rapid7 (US), Demisto (US), ThreatConnect (US), Phantom (US), Securonix (US), Corvil (Ireland), Qualys (US), Siemplify (US), Skybox Security (US), Centrify (US), Oracle (US), Swimlane (US), AlienVault (US), Trustwave (US), and Aricent (US). These players have adopted various growth strategies, such as partnerships, collaborations, agreements, mergers and acquisitions, and new product launches, to achieve further growth in the global proactive security market.
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Symantec is among the leading players in the proactive security market. The fundamental objective of the company is to meet its clients’ requirements, and also provide new advancements in the proactive security market. The company caters to its clients across industry verticals, such as IT, telecommunications, Banking, Financial Services, and Insurance (BFSI), healthcare, retail, education, government, automotive, and utilities. It has its customer base across North America, Europe, and Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. The company follows both organic and inorganic growth strategies for business expansions. For instance, in July 2017, Symantec acquired Fireglass, a security solution provider that enables protection from ransomware, malware, and phishing threats. This has enabled the company to further enhance its security solutions’ capabilities. Earlier in August 2016, the company acquired Blue Coat, a leading provider of web security solutions for enterprises and governments worldwide. The acquisition enabled Symantec to strengthen its cybersecurity capabilities across endpoint, email, web, network, and servers.
Securonix is another innovative provider of proactive security prevention solutions and services to Small and Medium-sized Enterprises (SMEs) and large enterprises across the globe. Securonix provides security intelligence solutions and innovative technologies to detect, monitor, investigate, and manage security threats and risks. The company’s purpose-built advanced security analytics technology explores, enriches, analyzes, scores, and visualizes customers’ data into actionable intelligence. Securonix’s long-term strategy is to embed advancements to its proactive security solutions and enhance its capabilities through new product launches. For instance, in February 2017 Securonix launched a new platform named Big Data Security Analytics with capabilities, such as log management, next-generation Security Information and Event Management (SIEM), User and Entity Behavior Analytics (UEBA), and fraud detection. In April 2018, the company formed a strategic alliance with the top cloud security vendors to protect cloud applications and the cloud infrastructure from cyber threats with the help of security analytics. These developments have enhanced the company’s capabilities as well as helped it gain a significant market share in the global proactive security market.
Proactive Security Market by Solution (Risk and Vulnerability Management, AMP, Security Analytics, Security Monitoring, Security Orchestration, and Attack Simulation), Service, Organization Size, Industry Vertical, and Region - Global Forecast to 2023
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