Top Companies in Recreational Boat Industry

The recreational boat market is projected to reach USD 24.64 billion by 2032, from USD 15.96 billion in 2025, with a CAGR of 6.4%. The global demand for recreational boats is driven by a rise in disposable income and the expansion of the marine tourism industry. Notably, in Asia Oceania, key drivers include high disposable incomes and rapid urbanization in emerging economies such as China and India. Government investments in maritime infrastructure and waterfront tourism in South Korea and Japan are also boosting accessibility and participation in marine leisure activities.

The recreational boat market is dominated by established players, including Brunswick Corporation (US), Yamaha Motor Corporation (Japan), Groupe Beneteau (France), Ferretti Group (Italy), and Malibu Boats (US). These companies have been developing new products, adopting expansion strategies, and undertaking collaborations, partnerships, and mergers & acquisitions to gain traction in the global market.

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Brunswick Corporation is a global leader in the industry, specializing in the design, manufacture, and marketing of recreational marine products. In July 2024, the company enhanced its ACES (Autonomous, Connected, Electrified, and Shared) strategy with the announcement of Boating Intelligence, a comprehensive initiative to incorporate AI features into its products, delivering simpler, safer, smarter, and more sustainable boating experiences. It is expected to strengthen its new product development (NPD) innovation strategy to maintain market dominance. Earlier, in January 2024, Brunswick continued its rapid expansion of new product launches, debuting 15 exciting new products from across its award-winning brands, such as Mercury Marine, which introduced the most powerful Avator electric outboard models, the 75e and 110e, and Princecraft, which unveiled the Vectra 23 WRL pontoon, the innovative Ventura 230 WRL hybrid fishing boat, and the Avator-powered Brio 17 model.

Groupe Beneteau is a major global player with a wide product portfolio. Top brands associated with the company include Beneteau, Jeanneau, Lagoon, and Excess. It has a significant presence in the European market, with a diverse show portfolio featuring numerous luxury boats and high-end products, all of which are dynamic. In September 2025, Groupe Beneteau unveiled the Jeanneau Sealoft 480 at the Cannes Yachting Festival, a 48-foot modular floating loft designed for sustainable cruising with simplified maneuvers, which provides a 30–50% reduction in CO2 emissions compared to conventional boats. The company's Boat division also offers a wide range of sailing and motor vessels, including monohulls, catamarans, and trawlers, as well as aftermarket services and accessories. In 2025, it launched 19 new models, emphasizing premiumization and sustainability across its portfolio.

Yamaha Motor Company has a specialized division called Yamaha Boats, which is responsible for designing, manufacturing, and marketing a range of high-performance boats that offer exceptional performance, comfort, and reliability. In November 2024, the company unveiled the world's first hydrogen-powered outboard boat in collaboration with Roush and Regulator Marine at the SEMA Show, featuring a custom hydrogen fuel system for zero-emission recreational boating with high power output suitable for larger vessels. Earlier, in January 2024, it acquired Torqeedo to accelerate the growth of electric propulsion-based recreational boats and support its goal of achieving carbon neutrality. By investing in hydrogen and electric propulsion systems, Yamaha aims to enhance its global outboard market share and boost revenues through premium, sustainable products in emerging markets such as India and China.

Related Reports:

Recreational Boat Market by Boat Type (Yachts, Sailboats, Personal Watercrafts, Inflatables), Boat Size, Engine Location, Engine Type, Material, Activity Type, Power Source, Power Range, Distribution Channel, Region - Global Forecast to 2032

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