[121 Pages Report] The recreational boat market is projected to grow from USD 26.7 billion in 2019 to USD 33.8 billion by 2027, at a CAGR of 3.02%. Changes in technology, increase in boat size, increase in high net worth population, rising economy, and growing tourism are some of the major factors for the growth of recreational boats market.
Clients Problem Statement
Client wanted to make an acquisition in North American recreational boat space and wanted us to study the market with special focus on Pontoon, Canoes, and Fishing/Utility boats.
MnM Approach
We not only offered the market overview, but also helped our client with softer aspects such as positioning and brand recall of some of the big brands.
Revenue Impact (RI)
Following our recommendations, the client eventually acquired a big Boat Group and implemented a series of strategic initiatives such as expanding product lines and dealer network.
Outboard boats are expected to grow due to many advantages like low cost of maintenance, better deck area, better engine accessibility, and varied power of engines which can be fitted to the boats. Activities like fishing, cruising and watersports can be conducted using the outboard/pontoon boats. The demand for outboard boats is more in markets like North America, Europe, Australia, New Zealand etc.
There are many engine powered boats classified based on fuel type (diesel, gasoline, hybrid, electric etc.) Engine powered boats are comparatively faster than sail boats and human powered boats. Engine powered boats can be driven in all weather conditions and are much stable. Activities like cruising and fishing can be conducted on such type of boats. North America is expected to be the largest market for engine powered boats in terms of value.
Asia Oceania is the fastest growing market in the recreational boating industry. China and Australia hold the maximum market share for recreational boats. The rise in the per capita income in the developing countries and the increase in the number of people who can invest in the recreational activities have resulted in the growing demand for the recreational boats. There has been high demand for imported boats in the region, specifically from the countries like the USA, France, the UK, Germany, etc., which will further instigate the growth of recreational boats in the region.
The recreational boats market is dominated by Brunswick (USA), Groupe Beneteau (France), Azimut Benetti (Italy), Sunseeker International Limited (UK), Ranger boats (USA), Tracker Boats (USA), Lund Boats (USA), Marine Product Corporation (USA), Bennington Marine LLC (USA), Hobie Cat Company (USA), Ferretti Group (Italy), Bavaria Yachtbau (Germany), Godfrey Pontoon Group (USA), Catalina Yachts (USA), and Mahindra Odyssea (India). The key strategies adopted by major companies to sustain their position in the market are new product development activities and mergers & acquisitions.
Brunswick is the leading player in the recreational boats market. It has a diverse portfolio and is one of the oldest players in the recreational boats market globally. The company has specialized in all the market segments and is present in all four major regions (Europe, North America, Asia Oceania, and RoW) through its strong dealership networks.
Report Metric |
Details |
Market Size Available for Years |
2018-2027 |
Base Year Considered |
2018 |
Forecast Period |
2019-2027 |
Forecast Units |
Value (USD million) and Volume (000 units) |
Segments Covered |
By Boat Type, By Power Source, By Activity, By Distribution Channel and By Region. |
Geographies Covered |
Asia Oceania, Europe, North America, and RoW |
Companies Covered |
Brunswick (USA), Azimuth Benetti Group (Italy), Sunseeker International Limited (UK), among others with a total of 14 companies covered. |
This research report categorizes the recreational boats market based on by activity type, by power source, by boat type, by distribution channel and by region.
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 15)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Covered
1.3.2 Years Considered for Study
1.4 Currency
1.5 Package Size
1.6 Limitations
1.7 Stakeholders
2 Research Methodology (Page No. - 18)
2.1 Research Data
2.2 Secondary Data
2.2.1 Key Secondary Sources
2.2.2 Key Data From Secondary Sources
2.3 Primary Data
2.3.1 Sampling Techniques & Data Collection Methods
2.3.2 Primary Participants
2.4 Market Estimation
2.4.1 Bottom Up Approach
2.5 Data Triangulation
2.6 Assumptions
3 Executive Summary (Page No. - 25)
4 Premium Insights (Page No. - 28)
4.1 Global Recreational Boats Market, 2019 vs. 2027 (USD Million)
4.2 Global Recreational Boats Market, By Region, 2019 (USD Million)
4.3 Global Recreational Boats Market, By Country (In %)
4.4 Global Recreational Boats Market, By Activity Type, 2019 vs. 2027 (USD Million)
4.5 Global Recreational Boats Market, By Boats Type, 2019 vs. 2027 (USD Million)
4.6 Global Recreational Boats Market, By Power Source, 2019 vs. 2027 (USD Million)
5 Market Overview (Page No. - 33)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growth in the GDP and Disposable Income
5.2.1.2 Increasing Number of Boat Shows and Tournaments
5.2.1.3 Integration of New Technologies in the Boats
5.2.2 Restraints
5.2.2.1 Attracting New Families and Youngsters to Purchase A New Boat
5.2.2.2 Strict Pollution Norms for Recreational Boats
5.2.3 Opportunities
5.2.3.1 Growing Demand for Outboard Boats
5.2.3.2 Retrofitting and Maintenance of Boats
5.2.4 Challenges
5.2.4.1 Trade Barriers Between Different Regions
5.2.4.2 Finding Qualified and Experienced Technicians
6 Industry Trends (Page No. - 38)
6.1 Introduction
6.2 Technology Overview
6.2.1 Recreational Boats Evolution
6.2.2 More Sophisticated Electronics for Both Navigation and Entertainment
6.2.3 Adoption of Digital Controls in Boats Engines
6.2.4 Move Towards Automated Systems for Manufacturing
6.2.5 Assisted Docking System
6.3 Porters Five Forces
6.4 Value Chain Analysis
7 Recreational Boats Market, By Distribution Channel (Page No. - 42)
7.1 Observations (Dealers, Boat Shows, and Online Medium for Sales of Recreational Boats)
8 Recreational Boats Market, By Boat Type (Page No. - 44)
8.1 Introduction
8.2 Research Methodology
8.3 Key Industry Insights
8.3.1 Outboard Boats are Estimated to Lead the Market Both By Value and Volume
8.4 Outboard Boats
8.4.1 North America is Expected to Lead the Outboard Market By Volume and Value
8.5 Inboard/Stern Type Boats
8.5.1 North America is Estimated to Lead the Market By Volume Inboard/Stern Type Boats: By Region
8.6 Personal Watercraft Boats
8.6.1 Asia Oceania is Expected to Lead the Market By Volume
8.7 Sail Boats/Yachts
8.7.1 Asia Oceania is Expected to Lead the Market, By Volume and Value
8.8 Rigid Inflatable Boats
8.8.1 Asia Oceania is Expected to Lead the Market, By Volume and Value
9 Recreational Boats Market, By Activity Type (Page No. - 53)
9.1 Introduction
9.2 Research Methodology
9.3 Key Industry Insights
9.3.1 Cruising + Watersports Segment is Expected to Grow at A Faster Rate Both By Volume and Value
9.4 Cruising + Watersports
9.4.1 Asia Oceania is Expected to Be the Largest Market for Cruising + Watersports Activities By Volume
9.5 Fishing
9.5.1 North America is Expected to Lead the Market in Terms of Volume
10 Recreational Boats Market, By Power Source (Page No. - 59)
10.1 Introduction
10.2 Research Methodology
10.2.1 Key Industry Insights
10.2.2 Engine Powered Segment is Expected to Lead the Market Globally, By Volume and Value
10.3 Engine Powered
10.3.1 Asia Oceania is Expected to Lead the Market, By Volume
10.4 Sail Powered
10.4.1 North America is Expected to Lead the Market in Terms of Volume and Value
10.5 Human Powered
10.5.1 Europe is Expected to Lead the Human Powered Boats Market, By Value
11 Global Recreational Boats Market, By Region (Page No. - 66)
11.1 Introduction
11.2 North America
11.2.1 USA
11.2.1.1 Major Manufacturers of Recreational Boats are Present in the Country
11.2.2 Canada
11.2.2.1 Growth in the Tourism Industry and Promotional Activities at the Beaches Will Boost This Market
11.2.3 Mexico
11.2.3.1 Cruising and Watersports Activities are Expected to Boost the Demand
11.3 Europe
11.3.1 Germany
11.3.1.1 Cruising and Watersports Activities Will Be Preferred More Due to Presence of Europes Biggest Rhine River
11.3.2 France
11.3.2.1 French Boating Market is the Largest in the European Region
11.3.3 Spain
11.3.3.1 Spain has Accelerated Its Economic Growth and Its Capability of Consumer Spending on Leisure Activities
11.3.4 UK
11.3.4.1 Cruising + Watersports Activities Segment is Expected to Lead the Market
11.3.5 Italy
11.3.5.1 Watersports Activities are Seen Growing in the Country
11.4 Asia Oceania
11.4.1 India
11.4.1.1 Watersports Activities are Expected to Grow in the Future
11.4.2 Japan
11.4.2.1 Cruising Activity is Expected to Rise in the Country
11.4.3 China
11.4.3.1 Growth of Cruising and Fishing Activities Will Be Reflected Significantly in China
11.4.4 Korea
11.4.4.1 Cruising Activity is Expected to Grow in the Future
11.4.5 Australia
11.4.5.1 Demand for Cruising + Watersports Activity is Expected to Grow in the Future
11.4.6 New Zealand
11.4.6.1 Demand for Cruising + Watersports Activity is Expected to Grow in the Future
11.5 RoW
11.5.1 Brazil
11.5.1.1 Watersports Activity Segment is Expected to Lead in the Projected Years
11.5.2 Russia
11.5.2.1 Watersports + Cruising Activities are Expected to Show High Demand for Recreational Boats
12 Competitive Landscape (Page No. - 87)
12.1 Overview
12.2 Global Recreational Boats Market: Market Ranking Analysis
12.3 Competitive Scenario
12.3.1 New Product Developments
12.3.2 Expansions
12.3.3 Mergers & Acquisitions
12.4 Competitive Leadership Mapping
12.4.1 Visionary Leaders
12.4.2 Innovators
12.4.3 Dynamic Differentiators
12.4.4 Emerging Companies
13 Company Profiles (Page No. - 94)
(Business Overview, Products Offerings, Recent Developments & SWOT Analysis)*
13.1 Brunswick
13.2 Groupe Beneteau
13.3 Azimut Benetti Group
13.4 Sunseeker International Limited
13.5 Bennington Marine LLC
13.6 Marine Product Corporation
13.7 Catalina Yachts
13.8 Ranger Boats
13.9 Hobie CAT Company
13.10 Tracker Boats
13.11 Lund Boats
13.12 Godfrey Pontoon Group
13.13 Ferretti Group
13.14 Mahindra Odyssea
13.15 Bavaria Yachtbau
*Details on Business Overview, Products Offerings, Recent Developments & SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
14 Appendix (Page No. - 116)
14.1 Discussion Guide
14.2 Knowledge Store: Marketsandmarkets Subscription Portal
14.3 Available Customizations
14.3.1 Additional Company Profiles
14.3.1.1 Business Overview
14.3.1.2 SWOT Analysis
14.3.1.3 Recent Developments
14.3.1.4 MnM View
14.3.2 Region and Country Specific Recreational Boats Market
14.4 Related Report
14.5 Author Details
List of Tables (73 Tables)
Table 1 Currency Exchange Rates (W.R.T. USD)
Table 2 Recreational Boats Market, By Boat Type, 20182027 (000 Units)
Table 3 Recreational Boats Market, By Boat Type, 20182027 (USD Million)
Table 4 Outboard Boats: By Region, 20182027 (000 Units)
Table 5 Outboard Boats: By Region, 20182027 (USD Million)
Table 6 Inboard/Stern Type Boats: By Region, 20182027 (000 Units)
Table 7 Inboard/Stern Type Boats: By Region, 20182027 (USD Million)
Table 8 Personal Watercraft Boats: By Region, 20182027 (000 Units)
Table 9 Personal Watercraft Boats: By Region, 20182027 (USD Million)
Table 10 Sail Boats/ Yachts: By Region, 20182027 (000 Units)
Table 11 Sail Boats/Yachts: By Region, 20182027 (USD Million)
Table 12 Rigid Inflatable Boats: By Region, 20182027 (000 Units)
Table 13 Rigid Inflatable Boats: By Region, 20182027 (USD Million)
Table 14 Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 15 Global Recreational Boats Market, Activity Type, 20182027 (USD Million)
Table 16 Global Recreational Boats Market: By Region, 20182027 (000 Units)
Table 17 Global Recreational Boats Market: By Region, 20182027 (USD Million)
Table 18 Global Recreational Boats Market: By Region, 20182027 (000 Units)
Table 19 Global Recreational Boats Market: By Region, 20182027 (USD Million)
Table 20 Global Recreational Boats Market, By Power Source, 20182027 (000 Units)
Table 21 Global Recreational Boats Market, By Power Source, 20182027 (USD Million)
Table 22 Engine Powered Recreational Boats: By Region, 20182027 (000 Units)
Table 23 Engine Powered Recreational Boats: By Region, 20182027 (USD Million)
Table 24 Sail Powered Recreational Boats: By Region, 20182027 (000 Units)
Table 25 Sail Powered Recreational Boats: By Region, 20182027 (USD Million)
Table 26 Human Powered Recreational Boats: By Region, 20182027 (000 Units)
Table 27 Human Powered Recreational Boats: By Region, 20182027 (USD Million)
Table 28 Global Recreational Boats Market, By Region, 20182027 (000 Units)
Table 29 Global Recreational Boats Market, By Region, 20182027 (USD Million)
Table 30 North America: Recreational Boats Market, By Country, 20182027 (000 Units)
Table 31 North America: Recreational Boats Market, By Country, 20182027 (USD Million)
Table 32 USA: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 33 USA: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 34 Canada: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 35 Canada: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 36 Mexico: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 37 Mexico: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 38 Europe: Recreational Boats Market, By Country, 20182027 (000 Units)
Table 39 Europe: Recreational Boats Market, By Country, 20182027 (USD Million)
Table 40 Germany: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 41 Germany: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 42 France: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 43 France: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 44 Spain: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 45 Spain: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 46 UK: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 47 UK: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 48 Italy: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 49 Italy: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 50 Asia Oceania: Recreational Boats Market, By Country, 20182027 (000 Units)
Table 51 Asia Oceania: Recreational Boats Market, By Country, 20182027 (USD Million)
Table 52 India: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 53 India: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 54 Japan: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 55 Japan: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 56 China: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 57 China: Recreational Boat Market, By Activity Type, 20182027 (USD Million)
Table 58 Korea: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 59 Korea: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 60 Australia: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 61 Australia: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 62 New Zealand: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 63 New Zealand: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 64 RoW: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 65 RoW: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 66 Brazil: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 67 Brazil: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 68 Russia: Recreational Boats Market, By Activity Type, 20182027 (000 Units)
Table 69 Russia: Recreational Boats Market, By Activity Type, 20182027 (USD Million)
Table 70 Contracts & Agreements, 20152018
Table 71 New Product Developments, 20152018
Table 72 Expansions, 2015-2018
Table 73 Mergers & Acquisitions, 2015-2018
List of Figures (35 Figures)
Figure 1 Recreational Boats Market: Segmentation Covered
Figure 2 Global Recreational Boats Market: Research Design
Figure 3 Research Design Model
Figure 4 Breakdown of Primary Interviews:
Figure 5 Bottom Up Approach
Figure 6 Data Triangulation
Figure 7 Recreational Boats Market: Market Dynamics
Figure 8 Global Recreational Boats Market, By Region, 20192027, (USD Million)
Figure 9 Rising Disposable Income, Advancement in Technologies, and Increase in Promotion of Tourism Activities Across the Globe Will Be the Major Drivers for the Market
Figure 10 Asia Pacific Leads the Recreational Boats Market (By Value)
Figure 11 Germany to Witness the Highest Growth During the Forecast Period, (By Value)
Figure 12 Cruising + Watersports Activities Segment Expected to Lead the Market Globally, By Value
Figure 13 Outboard Boats to Lead the Market By Value in Global Recreational Boats Market
Figure 14 Engine Powered Expected to Lead the Market, By Value
Figure 15 Global Recreational Boats Market: Market Dynamics
Figure 16 Global GDP Per Capita (In Us Dollars), 2015 - 2017
Figure 17 Recreational Boats Evolution
Figure 18 Porters Five Forces: Recreational Boats Market
Figure 19 Value Chain Analysis: Recreational Boats Market
Figure 20 Recreational Boats Market, By Boat Type, 2019 vs 2027, (USD Million)
Figure 21 Recreational Boats Market, By Activity Type, 2019 vs 2027, (USD Million)
Figure 22 Global Recreational Boats Market, By Power Source, 2019 vs 2027, (USD Million)
Figure 23 Asia Oceania to Hold the Highest Cagr in Recreational Boats Market in 2019
Figure 24 North America: Recreational Boats Market Snapshot
Figure 25 Europe: Recreational Boats Market Snapshot
Figure 26 Asia Oceania: Recreational Boats Market Snapshot
Figure 27 RoW: Recreational Boats Market, By Country, 2019 vs 2027 (USD Million)
Figure 28 Companies Adopted Expansions as the Key Growth Strategy, 20152018
Figure 29 Recreational Boats Market: Market Ranking Analysis, 2019
Figure 30 Recreational Boats Market (Global): Competitive Leadership Mapping, 2019
Figure 31 Brunswick: Company Snapshot
Figure 32 Groupe Beneteau: Company Snapshot
Figure 33 Azimut Benetti Group: Company Snapshot
Figure 34 Sunseeker International Limited: Company Snapshot
Figure 35 Marine Product Corporation: Company Snapshot
The study involves 4 main activities in estimating the current size of the recreational boats market. Exhaustive secondary research was completed, and the information was collected on the market for recreational boats based on the activity type, power source, distribution channels and type of boats. The next step was to validate the findings, assumptions and market analysis with industry experts across the value chains through primary research. Top down approach was used to estimate the complete the market size for different segments considered under the study.
The secondary sources referred for this research study include corporate filing (such as annual reports, press releases, investor presentations of companies), white papers, certified publications, articles from recognized authors, related associations and various key databases.
Extensive primary research has been conducted after acquiring an understanding of the recreational boats market scenario through secondary research. Several primary interviews have been conducted with market experts from both the demand- and supply-side players across 4 major regions, namely, North America, Europe, Asia Pacific, and the Rest of the World. Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, we have strived to cover various departments within organizations, such as sales, operations, and administration, to provide a holistic viewpoint in our report.
After interacting with industry experts, we have also conducted brief sessions with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject-matter experts opinions, has led us to the findings as described in the remainder of this report.
To know about the assumptions considered for the study, download the pdf brochure
The market size of recreational boats market has been calculated using the bottom-up approach. Extensive secondary and primary research has been carried out to understand the global market scenario for recreational boats market. Several primary interviews have been conducted with key opinion leaders towards boats. Qualitative aspects such as market drivers, restraints, opportunities, and challenges have been taken into consideration while calculating and forecasting the market size.
All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All parameters that are said to affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. The data has been consolidated, enhanced with detailed inputs and analysis from MarketsandMarkets and presented in the report.
With the given market data, MarketsandMarkets offers customizations according to the companys specific needs.
The following customization options are available for the report:
(Note: Countries included in the study: China, India, Japan, South Korea, Australia, Germany, UK, France, Spain, Italy, US, Canada, Mexico, Brazil, Russia, New Zealand)
Benchmarking the rapid strategy shifts of the Top 100 companies in the Recreational Boats Market
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Growth opportunities and latent adjacency in Recreational Boats Market