Retail Analytics Market

Top Companies in Retail Analytics Industry - Microsoft (US), IBM (US), SAP (Germany) and Oracle (US)

The global retail analytics market is projected to register a CAGR of 24.0% during the forecast period, reaching USD 25.0 billion by 2029 from an estimated USD 8.5 billion in 2024. Major factors to boost the market growth include the exponential growth of e-commerce platforms, proliferation of data generated through diverse channels, and increasing adoption of omni-channel retail strategies.

Some leading players in the retail analytics market include Microsoft (US), IBM (US), SAP (Germany), Oracle (US), Salesforce (US), MicroStrategy (US), SAS Institute (US), AWS (US), Qlik (US), Teradata (US), WNS (India), HCL (India), Lightspeed Commerce (Canada), RetailNext (US), Manthan Systems (India), Fit Analytics (Germany), Trax (Singapore), ThoughtSpot (US), RELEX Solutions (Finland), Tredence (US), Creatio (US), Solvoyo (US), datapine (Germany), Sisense (US), EDITED (UK), Retail Zipline (US), ThinkINside (Italy), Dor Technologies (US), Triple Whale (Israel), Flame Analytics (Spain), Technologies (US), Conjura (UK), Kyvos Insights (US), Pygmalios (Slovakia), and  SymphonyAI (US). These players have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the retail analytics market.

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Microsoft's retail analytics solutions cater to a wide range of industry verticals within the retail sector. These include marketing and sales, finance, operations (including procurement, supply chain, sales and marketing, store operations), and human resources. By offering solutions across these verticals, Microsoft addresses the diverse needs of retailers seeking to optimize their operations and drive growth. Microsoft provides a range of retail analytics solutions that leverage advanced technologies such as AI, cloud computing, machine learning, and data analytics. These solutions focus on areas like customer behavior analysis, inventory management, pricing optimization, supply chain efficiency, and personalized customer experiences.


The company's solutions encompass various industry verticals within the retail sector, including in-store operations, supply chain management, marketing and merchandising, and other critical functions. IBM's expertise in analytics consulting enables retail and consumer products organizations to uncover valuable business insights and create intelligent workflows by leveraging data effectively. IBM's solutions cater to the diverse needs of retailers by providing advanced analytics tools for customer management, inventory management, supply chain optimization, pricing strategies, and more. By offering both software and services deployed on-premise or in the cloud, IBM empowers retailers of all sizes to enhance customer experiences, optimize operations, and drive growth.


Oracle's Retail Analytics encompasses modules like Merchandising Analytics and Customer Analytics, offering critical performance indicators and customer analysis tools to drive strategic decision-making in the retail sector. By leveraging the latest Oracle technologies and data integration tools like Oracle Data Integrator (ODI), Oracle delivers a rich business intelligence solution that enhances merchandising effectiveness and customer experiences. Oracle's prebuilt solution allows for fast deployment, reducing time to value and total cost of ownership for retailers seeking actionable insights.

Related Reports:

Retail Analytics Market by Offering (Software, Services), Business Function (Sales and Marketing, Finance and Accounting), Application (Order Fulfillment and Returns Management, Merchandize Planning), End User and Region - Global Forecast to 2029

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Retail Analytics Market Size,  Share & Growth Report
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