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3. Honda (US) and Husqvarna (Sweden) are the Leading Players in the Lawn Mower Market

The lawn mower market, by value, is projected to grow to USD 33.6 billion by 2027 from USD 23.5 billion in 2022, at a CAGR of 7.4% from 2022 to 2027. The base year for the report is 2021 and the forecast period is from 2022 to 2027. Lawn mowers based upon different specifications ranging from riding mowers to zero-turn mowers are of frequent use for the residential as well as commercial purposes across the world, particularly, Europe and North America. Along with this, with the rising sports activities and golf lawns, the institutional demand for lawn mowing machines is taking a pace in the recent years. In order to optimize the time and efficiency, the research and development in the field of automation and robotic lawn mowers are gaining speed, which has contributed significantly to the overall growth and development of the lawn mowing market across the world.

The lawn mower market is primarily dominated by globally established players John Deere (US),Honda Motor Co Ltd. (Japan), The Toro Company (US), Husqvarna (Sweden), MTD Products Inc (US), and Kubota (Japan). These companies are consistently developing new products, adopted expansion strategies, and undertook collaborations, partnerships, and mergers & acquisitions to gain traction in this high-growth lawn mower market across different regions.

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Honda (US) is one of the leading players in the lawn mower market across different regions. Honda is following the strategy of new product developments to gain a competitive edge in the lawn mower market. Honda is one of the key players in manufacturing and supplying of lawn mowers through its vast network of dealerships. Its key strengths lie in its corporate values of providing durable, quit, efficient and easy to use technological solutions for lawn and garden maintenance products. Along with it, the diversified product portfolio of Honda ranging from push mowers to robotic self-driven mowing solutions adds values to its strengths. The efficient engine quality for which Honda is known for and which is being used in lawn mower equipment’s provides differential attribute and quality credibility to Honda’s lawn mower product segment. New product developments like introduction of HRN series mowers in August 2019, which offers a powerful new Honda GCV170 engine and added features that optimize grass cutting while streamlining operation and maintenance.

Husqvarna (Sweden) is also a leading player in the lawn mower market, particularly one of the most popular names for robotic lawn mower market. Having its presence in power tool and garden equipment’s domain, Husqvarna has expanded its product portfolio with innovative, durable, and efficiently designed lawn mowers. It plans to expand its lawn mowers portfolio including robotic mowers to cater to various customers around the world while establishing itself as a strong player in the market. It has adopted the strategy of partnerships/collaborations/joint ventures/agreements/supply contracts to increase its presence in the lawn mower market in different regions. In June 2021, Husqvarna had introduced CEORA which is a robotic mower designed specifically for demanding professional applications delivering a result in a cost efficient and safe way with low noise and zero emissions. Husqvarna CEORA operates fully independent within a defined area. The systematic mowing technology offers cuts in parallel paths with a capacity of one machine to cover areas up to 50 000 m2.

Related Reports:

Lawn Mower Market by Type (Walk-Behind, Riding & Robotic), End Use (Residential & Commercial), Propulsion Type (ICE & Electric), Battery Type (Lithium-Ion, Lead-Acid), Lawn Size (Small, Medium & Large), Autonomy and Region - Global Forecast to 2027

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