Top Lawn Mower Companies

The lawn mower market is projected to reach USD 36.33 billion by 2032, from USD 23.97 billion in 2025, with a CAGR of 6.1%. The market growth of lawn mowers is supported by rising adoption of battery-powered and robotic mowers, increasing demand for low-noise and eco-friendly equipment, and strong uptake in both residential and commercial landscaping applications. Seasonal demand patterns, combined with the shift toward smart and automated mowing, are shaping investment strategies among global players.

To know about the assumptions considered for the study download the pdf brochure

Lawn mower manufacturers are accelerating product innovations and service models to strengthen competitiveness. In June 2023, Stanley Black & Decker launched smart lawn equipment integrated with IoT platforms to improve performance monitoring. In February 2024, STIHL partnered with technology providers to enhance connected mower solutions for landscaping fleets. In March 2025, Bosch introduced next-generation lithium-ion battery systems optimized for robotic and walk-behind mowers, enabling longer runtime and faster charging. In May 2025, Husqvarna partnered with European landscaping service providers to deploy robotic mower fleets under subscription models. In July 2025, Deere & Company launched its first fully autonomous commercial mower, targeting golf courses and sports turf management.

Collaboration between OEMs and component suppliers is driving innovation in energy-efficient designs, battery technologies, and smart connectivity. The market is increasingly influenced by sustainability mandates, residential automation demand, and the rising adoption of electric and robotic solutions across residential and commercial segments. The growing shift toward electrification and robotic automation in the lawn mower sector also creates opportunities for new testing, software integration, and service models. In May 2025, Husqvarna partnered with landscaping service providers in Europe to deploy connected robotic mower fleets under a subscription-based service model. In July 2025, Deere & Company launched its first fully autonomous commercial mower, targeting golf courses and sports turf management, further advancing professional landscaping automation.

The lawn mower market is dominated by established players such as Deere & Company (US), Husqvarna AB (Sweden), Stanley Black & Decker, Inc. (US), The Toro Company (US), Kubota Corporation (Japan), among others. These companies adopt product launches, deals, and other strategies to gain traction in the global lawn mower market.

Deere & Company maintains a comprehensive portfolio in the lawn and turf equipment segment, encompassing walk-behind mowers, lawn tractors, zero-turn mowers, compact utility tractors, and a wide range of attachments catering to both residential and commercial customers. The company further strengthens its offering through landscaping solutions, utility vehicles, and performance-enhancing implements. Its product line is increasingly integrated with advanced technologies, including smart controls, connectivity, and operator comfort features. Deere’s expansion strategy is built on three principal dimensions: firstly, advancing autonomy and artificial intelligence through precision systems and retrofittable autonomy kits, exemplified by its autonomous tractor platform; secondly, driving sustainability and electrification with low-emission compact tractors and battery-electric commercial mowers such as the Z370R Electric ZTrak; and thirdly, broadening recurring revenue streams via financial services and digital platforms, including the John Deere Operations Center. These strategic initiatives illustrate the company’s transition from a traditional equipment manufacturer to a provider of integrated, technology-driven solutions, reinforcing its leadership in the global lawn mower market.

Husqvarna Group is a leading global player in lawn mowers, offering walk-behind mowers, ride-on mowers, zero-turn mowers, robotic lawn mowers (Automower), trimmers, blowers, and garden tractors for both residential and professional users. Husqvarna is a prominent player in the global lawn mower sector, leveraging New Product Development (NPD) and strategic partnerships to maintain competitiveness. In early 2025, the company launched 13 boundary wire-free robotic mowers across Husqvarna and Gardena brands, serving residential and professional segments. For commercial applications, it introduced the Automower® 580L EPOS, 580 EPOS, and 560 EPOS, designed for large properties such as golf courses and sports fields. The Automower® iQ Series was also launched for residential lawns, offering wire-free mowing with AI-driven navigation. Expanding its battery-powered handheld portfolio, Husqvarna introduced the T542i XP® and 542i XP® chainsaws, improving cutting performance and efficiency. In February 2025, the company formed a strategic manufacturing partnership with Flex Ltd. to enhance supply chain flexibility and time-to-market. It also strengthened its Robotics-as-a-Service (RaaS) offerings through expanded investment in Robin Autopilot for North America. By combining rapid NPD with strategic collaborations, Husqvarna continues to reinforce its global leadership in robotic lawn mowers and outdoor power equipment.

Stanley Black & Decker, Inc. maintains a strong presence in the global lawn and garden equipment market through its Craftsman, DeWalt, and Black+Decker brands. Its portfolio includes corded and cordless lawn mowers, string trimmers, hedge trimmers, blowers, and a broad range of outdoor power equipment designed primarily for residential and light commercial applications. The company’s expansion strategy is structured around three core pillars: firstly, driving electrification through cordless innovations, exemplified by the DeWalt FLEXVOLT® and Craftsman V20 platforms; secondly, advancing sustainability initiatives with eco-friendly offerings such as the Black+Decker 60V MAX Cordless Mower to align with shifting consumer preferences; and thirdly, scaling digital and service-based channels, including e-commerce growth and customer financing solutions, to enhance accessibility and loyalty. In March 2025, Stanley Black & Decker expanded its DEWALT brand with the launch of new lawn care equipment, including both gas and battery-powered walk-behind mowers alongside handheld tools. This dual-fuel strategy reflects the company’s approach to serving diverse customer needs, supporting professionals who rely on high power from gas models while accelerating the adoption of battery-powered solutions for eco-friendly, low-maintenance use. The launch focuses on SBD’s commitment to broadening its outdoor equipment portfolio, reinforcing competitiveness in both residential and commercial segments. By leveraging these strategies, the company maintains its global position in this market.

Market Ranking

The global lawn mower market is highly competitive, with leading players, Stanley Black & Decker, The Toro Company, Husqvarna Group, Deere & Company, and Kubota Corporation, collectively holding 41–54% of the market. Stanley Black & Decker leverages its diverse brand portfolio to serve consumer and professional segments. At the same time, The Toro Company focuses on high-performance equipment with a strong North American presence. Husqvarna Group emphasizes technological innovation, particularly in robotic and battery-powered products, appealing to eco-conscious consumers. Deere & Company integrates advanced technologies to enhance user experience and efficiency in the premium segment, whereas Kubota Corporation maintains a robust position in the commercial sector with durable and reliable equipment. The approaches of the top five players in product development, market expansion, and brand management reflect the competitive structure of the industry.

Related Reports:

Lawn Mower Market by Type (Riding, Walk-behind, Robotic), Propulsion (ICE, EV), End-user (Residential, Commercial), Autonomy (Autonomous, Non-autonomous), Lawn Size (Small, Medium, Large), Hardware, Software, and Region - Global Forecast to 2032

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets Inc.
1615 South Congress Ave.
Suite 103,
Delray Beach, FL 33445
USA : 1-888-600-6441
sales@marketsandmarkets.com