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The global automation testing market is expected to increase from USD 28.1 billion in 2023 to USD 55.2 billion by 2028, with a Compound Annual Growth Rate (CAGR) of 14.5% throughout the forecast period. The reusability of automated test scripts is a critical aspect driving the rise and widespread adoption of automation testing in the software development ecosystem.

The automation testing market is experiencing significant growth fueled by several key factors:

• Accelerated Software Development Lifecycles (SDLC)
• Demand for Efficiency and Cost Reduction
• Increasing Software Complexity
• Improved Software Quality
• Integration with Continuous Integration and Continuous Delivery (CI/CD)
• Rise of Mobile Applications
• Growing Focus on Security
• Shortage of Skilled Testers
• Advancements in Artificial Intelligence (AI) and Machine Learning (ML)

To know about the assumptions considered for the study download the pdf brochure

Accelerated Software Development Lifecycles (SDLC):  Organizations are adopting agile and DevOps methodologies to release software faster.  Automation testing helps them keep pace by automating repetitive testing tasks, allowing developers to focus on new features.

Demand for Efficiency and Cost Reduction:  Manual testing can be time-consuming and expensive.  Automation testing tools can significantly reduce testing time and effort, leading to cost savings and improved resource allocation.

Increasing Software Complexity:  Modern software applications are becoming increasingly complex, with more features and functionalities.  Automation testing tools can effectively handle this complexity and ensure comprehensive testing coverage.

Improved Software Quality:  Automation testing allows for more thorough and consistent testing, leading to fewer bugs and higher quality software releases. This reduces the risk of post-release defects and improves user experience.

Integration with Continuous Integration and Continuous Delivery (CI/CD): Automation testing integrates seamlessly with CI/CD pipelines, enabling automated testing throughout the development process. This allows for faster feedback and earlier identification of bugs.

Rise of Mobile Applications:  The proliferation of mobile devices has driven the demand for mobile app testing.  Automation testing tools can efficiently test mobile apps across different devices and platforms.

Growing Focus on Security:  Security vulnerabilities are a major concern for software applications.  Automation testing tools can be used to perform security testing, identifying potential vulnerabilities early in the development lifecycle.

Shortage of Skilled Testers:  There is a growing demand for skilled testers, but the supply is limited.  Automation testing tools can help bridge this gap by automating repetitive tasks, freeing up testers to focus on more complex testing scenarios.

Advancements in Artificial Intelligence (AI) and Machine Learning (ML):  AI and ML are being incorporated into automation testing tools, enabling them to learn and adapt over time. This allows for more intelligent and efficient testing practices.

These are just some of the major growth drivers propelling the automation testing market forward. As technology continues to evolve and the demand for high-quality software increases, the automation testing market is expected to experience even more significant growth in the coming years.

Automation Testing Share - Global Industry Landscape

• OpenText (Canada)
• Capgemini (France)
• Microsoft (US)
• Keysight Technologies (US)
• Cigniti Technologies (India)

Here's an overview of each company, including their key offerings and market positioning:

OpenText (Canada):

OpenText Corporation is a Canadian enterprise software company specializing in content management, information governance, and business process management solutions.

Key offerings include Enterprise Information Management (EIM) software, content services platforms, digital experience management, and cloud-based solutions.

OpenText serves a wide range of industries, including government, financial services, healthcare, and manufacturing.

Market Share: OpenText is a prominent player in the enterprise content management market, with a significant market share in various regions globally.

Capgemini (France):

Capgemini is a multinational consulting, technology services, and digital transformation company headquartered in Paris, France.

Key offerings include consulting services, technology services, outsourcing, and professional services across industries such as banking, retail, telecommunications, and automotive.

Capgemini provides expertise in digital transformation, cloud services, cybersecurity, and emerging technologies like AI and IoT.

Market Share: Capgemini is one of the leading global IT services providers, with a significant market share in consulting and technology services.

Microsoft (US):

Microsoft Corporation is a leading multinational technology company headquartered in Redmond, Washington, United States.

Key offerings include software products, cloud services, and devices, including the Windows operating system, Office productivity suite, Azure cloud platform, and Surface devices.

Microsoft is a major player in enterprise software, offering solutions for collaboration (Microsoft Teams), business intelligence (Power BI), customer relationship management (Dynamics 365), and enterprise resource planning (Dynamics 365 ERP).

Market Share: Microsoft has a dominant market share in various segments, including operating systems, productivity software, cloud services (Azure), and enterprise software.

Keysight Technologies (US):

Keysight Technologies, based in the United States, is a leading technology company specializing in electronic measurement equipment and software.

Key offerings include test and measurement solutions for electronics design and validation, including oscilloscopes, signal generators, network analyzers, and software tools for electronic design automation (EDA).

Keysight serves industries such as aerospace, defense, automotive, telecommunications, and semiconductor.

Market Share: Keysight is a prominent player in the electronic test and measurement market, with a significant market share in various segments globally.

Cigniti Technologies (India):

Cigniti Technologies is an India-based global independent software testing services company.

Key offerings include software testing services, quality engineering, test automation, performance testing, and mobile application testing.

Cigniti serves industries such as banking, healthcare, retail, telecommunications, and technology.

Market Share: Cigniti is a leading player in the software testing services market, particularly in the independent testing services segment, with a significant market share in various regions globally.

These companies operate in different segments of the technology industry and have established themselves as key players in their respective markets.

Related Reports:

Automation Testing Market  by Offering (Testing Types (Static Testing and Dynamic Testing) and Services), Endpoint Interface (Mobile, Web, Desktop, and Embedded Software), Vertical (BFSI, Automotive, IT & ITeS) and Region - Global Forecast to 2028