Playout Automation & Channel-in-a-Box Market

Playout Automation & Channel-in-a-Box Market Size & Share - Key Growth Factors

The global playout automation & channel-in-a-box market is projected to register a CAGR of 15.8% during the forecast period, reaching USD 6.1 billion by 2028 from an estimated USD 2.9 billion in 2023. Major factors to boost the market growth include the escalating demand for video content across various industries, increase in demand for OTT services, increasing engagement in HD and UHD content consumption and proliferation of live broadcasting at an accelerated pace.

The playout automation & channel-in-a-box market is poised for substantial growth in the coming years, driven by several key factors:

  • Increasing Demand for Automated Workflows.
  • Rise in Multiplatform Content Delivery
  • Technological Advancements
  • Globalization of Media Distribution
  • Growing Adoption of OTT and VOD Services
  • Cost Reduction and Operational Efficiency
  • Increasing Focus on Viewer Engagement
  • Emerging Markets

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Increasing Demand for Automated Workflows:

The demand for automated workflows in broadcasting is driving the growth of the playout automation market. Automation streamlines operations, reduces manual intervention, and enhances efficiency, leading to cost savings and improved productivity.

Rise in Multiplatform Content Delivery:

With the proliferation of digital platforms and devices, broadcasters are increasingly delivering content across multiple channels, including traditional broadcast, OTT, and social media. Playout automation systems that support multiplatform content delivery are in high demand to meet the evolving needs of audiences.

Technological Advancements:

Continuous technological advancements, such as cloud computing, IP-based workflows, virtualization, and AI, are fueling innovation in playout automation systems. These advancements enable broadcasters to adopt more flexible, scalable, and cost-effective solutions, driving market growth.

Globalization of Media Distribution:

The globalization of media distribution has led to an increase in the number of channels and content localization requirements. Playout automation systems that support multilingual content, regionalization, and compliance with local regulations are essential for broadcasters expanding into new markets, driving market growth.

Growing Adoption of OTT and VOD Services:

The growing popularity of OTT and VOD services is driving the demand for playout automation systems that can seamlessly integrate with these platforms. Broadcasters are investing in solutions that enable efficient content delivery across both traditional broadcast and digital distribution channels to reach a broader audience.

Cost Reduction and Operational Efficiency:

Playout automation systems help broadcasters reduce operational costs and improve efficiency by optimizing resource utilization, minimizing downtime, and streamlining workflows. As broadcasters seek to maximize ROI and stay competitive in the market, the demand for cost-effective automation solutions is expected to grow.

Increasing Focus on Viewer Engagement:

Broadcasters are increasingly focusing on enhancing viewer engagement through personalized content delivery, interactive features, and real-time data integration. Playout automation systems that offer advanced graphics, dynamic branding, and audience analytics capabilities are in high demand to drive viewer loyalty and satisfaction.

Emerging Markets:

The expansion of the broadcast industry in emerging markets, coupled with rising disposable incomes and increasing television penetration, is driving the adoption of playout automation solutions. As broadcasters in emerging markets modernize their infrastructure and expand their channel offerings, the demand for automation technologies is expected to grow significantly.

These growth factors are driving the expansion of the playout automation and channel-in-a-box market, creating opportunities for vendors to innovate and differentiate their offerings to meet the evolving needs of broadcasters and media organizations.

Playout Automation & Channel-in-a-Box Market Share - Global Industry Landscape

The Playout Automation & Channel-in-a-Box market is characterized by the presence of several key players competing for market share. Some of the leading companies in the Playout Automation & Channel-in-a-Box industry include:

  • Grass Valley (US)
  • Cinegy (US)
  • Imagine Communications (US)
  • Avid Technology (US)
  • PlayBox Neo (Bulgaria)
  • Veset (Latvia)

These leading companies offer a wide range of playout automation and channel-in-a-box solutions tailored to the needs of broadcasters, cable operators, and media organizations. Market share figures may vary over time and based on specific regions and market segments.

Grass Valley (US):

  • Market Share: Grass Valley is a significant player in the broadcast industry, holding a notable market share in various segments, including playout automation.
  • Key Offerings: Grass Valley offers a range of playout automation solutions, including iTX Integrated Playout, a software-based platform for multichannel playout; ICE Channel-in-a-Box, an all-in-one solution for smaller broadcasters; and the iTX On-Demand platform for non-linear content delivery.

Cinegy (US):

  • Market Share: Cinegy is known for its innovative software solutions in the broadcast industry, though its market share may be relatively smaller compared to larger competitors.
  • Key Offerings: Cinegy offers Cinegy Air PRO, a playout automation and channel-in-a-box solution that integrates playout, CG, and branding capabilities; Cinegy Capture PRO for multi-channel ingest and live recording; and Cinegy Multiviewer for real-time monitoring of broadcast streams.

Imagine Communications (US):

  • Market Share: Imagine Communications is a major player in the broadcast technology industry, with a significant market share in playout automation and related segments.
  • Key Offerings: Imagine Communications offers Versio, a modular and scalable playout solution for broadcast, OTT, and IP workflows; ADC Flex, a channel-in-a-box solution that integrates playout, graphics, and branding capabilities; and SelenioFlex Live, a cloud-native playout solution for live and linear channels.

Avid Technology (US):

  • Market Share: Avid Technology is a leading provider of media production solutions, including playout automation, with a substantial market presence.
  • Key Offerings: Avid offers Maestro | Engine, a scalable and flexible graphics and video playout solution; Avid FastServe | Playout, a versatile channel-in-a-box solution for broadcast and streaming; and Avid MediaCentral | Playout, a comprehensive media asset management and playout automation platform.

PlayBox Neo (Bulgaria):

  • Market Share: PlayBox Neo is a well-known provider of playout automation and channel-in-a-box solutions, particularly in Europe and other regions.
  • Key Offerings: PlayBox Neo offers AirBox Neo, a scalable playout and streaming solution supporting SD, HD, and UHD/4K channels; Capture Suite for multi-channel ingest and media management; and TitleBox Neo for real-time graphics and CG.

Veset (Latvia):

  • Market Share: Veset is a niche player in the broadcast technology market, specializing in cloud-based playout automation solutions.
  • Key Offerings: Veset Nimbus is a cloud-based playout automation platform designed for linear and non-linear content distribution; Veset Cirrus is a cloud playout service for 24/7 linear channel creation and management; and Veset Stratus is a software-as-a-service (SaaS) solution for creating and managing linear channels in the cloud

Related Reports:

Playout Automation & Channel-in-a-Box Market by Offering (Solutions, Services), Channel Type, Coverage Area (National Broadcasters and International Broadcasters), Channel Application, Vertical and Region - Global Forecast to 2028.

Playout Automation & Channel-in-a-Box Market Size,  Share & Growth Report
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