Consumer IAM Market

CIAM Market Share Skyrockets: Securing Consumer Access

The size of the worldwide consumer identity and access management market is expected to increase from USD 8.6 billion in 2023 to USD 18.1 billion by 2028, At a Compound Annual Growth Rate (CAGR) of 16.2% over the course of the forecast period

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The Consumer Identity and Access Management (CIAM) market is experiencing significant growth as data security and privacy concerns become paramount. Here's a breakdown of the key factors driving this expansion:

  • Surging Online Identity Theft and Fraud
  • Evolving Regulatory Landscape
  • Growing Demand for Customer Centricity
  • Rise of Cloud-Based Applications and Services
  • Bring Your Own Device (BYOD) Trend
  • Focus on Multi-Factor Authentication (MFA)
  • Customer Data Platform (CDP) Integration

Surging Online Identity Theft and Fraud: The increasing number of data breaches and cyberattacks has heightened awareness of identity theft and fraud risks. Businesses are turning to CIAM solutions to safeguard consumer data and prevent unauthorized access

Evolving Regulatory Landscape: Stringent data privacy regulations like GDPR and CCPA are mandating stricter data protection measures. CIAM solutions help businesses comply with these regulations and avoid hefty fines

Growing Demand for Customer Centricity: Consumers are increasingly demanding a seamless and secure online experience. CIAM solutions enable businesses to personalize the customer journey and provide secure access across multiple platforms

Rise of Cloud-Based Applications and Services: The proliferation of cloud-based applications and services necessitates robust access management solutions. CIAM ensures secure access to these resources while maintaining centralized control [3].

Bring Your Own Device (BYOD) Trend: The BYOD trend allows employees to use their personal devices for work. CIAM solutions enable secure access management for these devices, mitigating security risks

Focus on Multi-Factor Authentication (MFA): MFA adds an extra layer of security to the login process. CIAM solutions facilitate the implementation of MFA, making unauthorized access significantly more difficult

Customer Data Platform (CDP) Integration: Integrating CIAM with CDPs allows businesses to gain a unified view of customer data, enabling them to personalize marketing campaigns and enhance customer experiences

These growth factors, coupled with the increasing adoption of cloud-based technologies and the growing importance of data security, are propelling the CIAM market towards a bright future.

The global Consumer Identity and Access Management (CIAM) market is highly competitive, with several key players offering diverse solutions to address the increasing need for secure and efficient identity management. Here is a brief overview of the market share and key offerings for the major companies:

  • Microsoft
  • IBM
  • Salesforce
  • Ping Identity
  • Akamai Technologies
  • SAP

Microsoft (US)

  • Market Share: Significant presence in the CIAM market, leveraging its extensive customer base and advanced cloud infrastructure.
  • Key Offerings: Microsoft Entra, which includes Azure Active Directory (Azure AD), Decentralized Identity, and Cloud Infrastructure Entitlement Management (CIEM). These solutions offer comprehensive identity protection and secure access across various applications and resources.


  • Market Share: Strong position in the market with a broad portfolio of security solutions.
  • Key Offerings: IBM Security Identity Governance and Intelligence, IBM Security Verify, and IBM Cloud Identity. These products focus on identity governance, multi-factor authentication, and risk-based access control to protect sensitive information and manage user identities effectively.

Salesforce (US)

  • Market Share: Growing influence in the CIAM space, particularly with its integration capabilities and customer relationship management (CRM) expertise.
  • Key Offerings: Salesforce Identity, which provides single sign-on, multi-factor authentication, and identity governance for secure and seamless user experiences across various platforms and applications.

Ping Identity (US)

  • Market Share: Recognized leader in identity security with a strong focus on customer identity solutions.
  • Key Offerings: Ping Identity Platform, which includes PingOne for Enterprise, PingFederate, PingID, and PingAccess. These solutions enable secure single sign-on, multi-factor authentication, and API security, ensuring robust identity and access management.

Akamai Technologies (US)

  • Market Share: Notable player in the CIAM market, leveraging its extensive network and security infrastructure.
  • Key Offerings: Akamai Identity Cloud, which provides customer identity management, access controls, and API security. The platform is designed to enhance user experience and ensure compliance with regulatory requirements.

SAP (Germany)

  • Market Share: Strong market presence, particularly in Europe, with a comprehensive suite of enterprise solutions.
  • Key Offerings: SAP Customer Data Cloud, which includes identity and access management, consent management, and profile management. These solutions help businesses manage customer identities, ensure compliance, and provide secure access to services.

Related Reports:

Consumer IAM Market by Offering (Solutions, Services), Solution (Identity Governance, Identity Verification and Authentication, Access Management, Behavioral Analytics), Services, Deployment mode, Vertical and Region - Global Forecast to 2028

Consumer IAM Market Size,  Share & Growth Report
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