Enterprise Video Market

Enterprise Video Market Size & Share - Future Growth Expectations

The Enterprise video market is anticipated to expand at a Compound Annual Growth Rate (CAGR) of 8.6% from USD 23.8 billion in 2024 to USD 35.8 billion in 2029 throughout the forecast period. An urge to shift from on-premises deployment to cloud-based solutions, strict adherence and compliance to regulatory authorities and government-led reporting standards across verticals and regions, demand for user experience centricity on priority across verticals, organizations, and regions globally, digitalization, and automation are expected to drive the growth of the global Enterprise video market.

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The growth factors for the enterprise video market reflect a combination of technological advancements, changing business environments, and evolving user preferences. Here's a breakdown of some of the key factors driving the growth of this market:

  • Rise of Remote and Hybrid Work
  • Cloud Adoption
  • Improved Connectivity and Bandwidth
  • Artificial Intelligence and Automation
  • Enhanced Security and Compliance
  • Unified Communication and Collaboration
  • Increased Use of Video for Training and E-Learning
  • Globalization and Distributed Teams

Rise of Remote and Hybrid Work: The shift towards remote and hybrid work models has increased the demand for enterprise video solutions, enabling teams to communicate, collaborate, and maintain a cohesive work culture across geographic distances.

Cloud Adoption: Cloud-based video platforms offer flexibility, scalability, and cost savings. The adoption of cloud solutions has made it easier for businesses to deploy and manage video infrastructure without significant hardware investment, driving the growth of the enterprise video market.

Improved Connectivity and Bandwidth: The proliferation of high-speed internet and 5G technology has enhanced the quality and reliability of video streaming, enabling enterprises to use video for a broader range of applications without concerns about performance.

Artificial Intelligence and Automation: AI and machine learning technologies have added value to enterprise video solutions by enabling advanced features such as automated transcription, real-time translation, video analytics, and content tagging. This enhances the functionality and usability of video platforms.

Enhanced Security and Compliance: As video becomes more central to business operations, ensuring its security and compliance with regulations is crucial. The development of robust security features and adherence to data privacy laws have made enterprise video solutions more appealing.

Unified Communication and Collaboration: The integration of video conferencing with other communication tools, like chat and collaboration software, has created a unified user experience. This seamless integration fosters more efficient communication within organizations, contributing to market growth.

Increased Use of Video for Training and E-Learning: Businesses are increasingly using video for training, onboarding, and e-learning due to its effectiveness in engaging learners and conveying complex information. This trend has driven demand for enterprise video solutions designed for educational and training purposes.

Globalization and Distributed Teams: As companies expand globally and work with distributed teams, enterprise video becomes a vital tool for maintaining connectivity and facilitating cross-cultural collaboration. This has fueled market growth.

Enterprise Video Market Share - Global Industry Landscape

  • Microsoft (US)
  • Zoom (US)
  • Google (US)
  • IBM (US)
  • Avaya (US)
  • Microsoft (US)

Market Share: Microsoft has a significant market share in enterprise video, driven by its popular Microsoft Teams platform.

Key Offering: Microsoft Teams is a comprehensive collaboration platform offering video conferencing, messaging, document sharing, and integration with Microsoft 365 applications. It is widely used in corporate environments.

Zoom (US):

Market Share: Zoom has rapidly gained a substantial market share, particularly during the COVID-19 pandemic.

Key Offering: Zoom is known for its ease of use and reliability in video conferencing, webinars, and virtual events. It offers features like breakout rooms, screen sharing, and virtual backgrounds.

Google (US):

Market Share: Google has a significant market presence, primarily due to Google Meet's integration with other Google services.

Key Offering: Google Meet is part of Google Workspace, providing video conferencing and collaboration tools. It integrates with Google Calendar and Gmail, facilitating easy scheduling and communication.


Market Share: IBM has a solid market share in the enterprise video space, particularly in more traditional corporate environments.

Key Offering: IBM Watson Media offers enterprise video solutions with AI-based analytics, video hosting, and live streaming capabilities. It is used for business communication, training, and virtual events.

Avaya (US):

Market Share: Avaya has a notable market share in enterprise communications, including video solutions.

Key Offering: Avaya Spaces provides video conferencing, team collaboration, and messaging in one platform. It is designed for remote and hybrid work environments, emphasizing seamless communication and collaboration.

These companies each bring unique strengths to the enterprise video market, with Microsoft, Zoom, and Google leading in terms of user adoption and brand recognition. IBM and Avaya offer robust solutions tailored to enterprise clients seeking advanced features and integration with existing business processes.

Related Reports:

Enterprise Video Market by Offering (Solutions and Services), Application (Corporate Communications, Training & Development, and Marketing & Client Engagement), Deployment Model, Organization Size, Vertical and Region - Global Forecast to 2029

Enterprise Video Market Size,  Share & Growth Report
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