Retail Cloud Market

Retail Cloud Market Share & Size: Latest Growth Factors

The size of the retail cloud market is anticipated to increase during the forecast period at a Compound Annual Growth Rate (CAGR) of 19.6%, from USD 47.0 billion in 2023 to USD 114.9 billion by 2028. The adoption of new retail technologies to combine online and offline shopping experiences and the introduction of IoT in the retail sector are anticipated to propel the growth of the global retail cloud market.

The growth of the retail cloud market is driven by several key factors, including technological advancements, evolving consumer behavior, and strategic business initiatives. Here are the main growth factors:

  • Digital Transformation
  • E-commerce Boom
  • Consumer Demand for Personalization
  • Omnichannel Integration
  • Scalability and Flexibility
  • Cost Efficiency
  • Enhanced Data Security

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Digital Transformation:

  • Retailers are increasingly adopting digital technologies to enhance customer experiences and streamline operations. The shift towards digitalization drives the demand for cloud solutions, which offer scalability, flexibility, and cost-effectiveness.

E-commerce Boom:

  • The rapid growth of e-commerce has significantly increased the need for robust cloud infrastructure to manage online transactions, customer data, and supply chain logistics. Cloud solutions support the high volume and variability of online retail activities.

Consumer Demand for Personalization:

  • Modern onsumers expect personalized shopping experiences. Retailers leverage cloud-based AI and machine learning to analyze customer data and deliver tailored recommendations, promotions, and services.

Omnichannel Integration:

  • The need for a seamless shopping experience across various channels—online, mobile, and in-store—drives retailers to adopt cloud solutions. Cloud platforms enable integrated management of inventory, sales, and customer interactions across all channels.

Scalability and Flexibility:

  • Cloud solutions provide the ability to scale resources up or down based on demand, which is crucial for retailers dealing with seasonal fluctuations and peak shopping periods. This scalability helps optimize costs and improve efficiency.

Cost Efficiency:

  • Cloud services reduce the need for significant upfront investments in IT infrastructure. Pay-as-you-go models and reduced maintenance costs make cloud adoption financially attractive for retailers of all sizes.

Enhanced Data Security:

  • Advanced cloud security measures help protect sensitive customer and business data. Retailers are increasingly adopting cloud solutions to comply with data protection regulations and mitigate cybersecurity risks.

Retail Cloud Market Share - Global Industry Landscape

The leading companies in the Retail Cloud industry and their key offerings include:

  • Salesforce (US)
  • SAP (Germany)
  • Accenture (Ireland)
  • Alibaba Cloud (China)
  • IBM (US)
  • Cisco (US)

Leading the pack in Retail Cloud are major cloud providers like AWS, Azure, and Google Cloud Platform. They offer a comprehensive suite of cloud solutions (IaaS, PaaS, SaaS) tailored to retail needs. Other established tech players like Oracle, SAP, and IBM join the game with specialized cloud solutions for the retail industry.

Salesforce (US)

Market Share:

  • Salesforce is a leader in the global CRM market, commanding approximately 23.9% of the market share as of 2023. It dominates the cloud-based CRM sector, significantly outpacing competitors.

Key Offerings:

  • Sales Cloud: Sales automation software for managing sales processes.
  • Service Cloud: Customer service and support solutions.
  • Marketing Cloud: Marketing automation and analytics.
  • Commerce Cloud: E-commerce solutions for seamless online shopping experiences.
  • Platform and AppExchange: Custom application development and a marketplace for third-party apps.
  • Tableau: Data visualization and analytics.

SAP (Germany)

Market Share:

  • SAP is a major player in the enterprise software market, holding about 7% of the global ERP market share. It is a leader in providing integrated business solutions worldwide.

Key Offerings:

  • SAP S/4HANA: Advanced enterprise resource planning (ERP) suite.
  • SAP HANA: In-memory database platform.
  • SAP SuccessFactors: Human capital management solutions.
  • SAP Ariba: Procurement and supply chain management.
  • SAP Customer Experience (CX): Integrated customer relationship management solutions.
  • SAP Business Technology Platform: Cloud platform for application development and data management.

Accenture (Ireland)

Market Share:

  • Accenture holds a significant position in the global consulting and IT services market, with a market share of around 6-7%. It is a leading provider of digital transformation services.

Key Offerings:

  • Consulting Services: Strategy, consulting, and operational improvement.
  • Technology Services: IT implementation, integration, and managed services.
  • Digital Services: Digital transformation, including AI, IoT, and blockchain.
  • Operations Services: Business process outsourcing and operational optimization.
  • Interactive Services: Marketing, customer experience, and design.

Alibaba Cloud (China)

Market Share:

  • Alibaba Cloud is the leading cloud service provider in China, holding around 33% of the Chinese market share and 9.5% of the global market share, making it the fourth-largest globally.

Key Offerings:

  • Elastic Compute Service (ECS): Scalable computing power in the cloud.
  • Alibaba Cloud Database Services: Managed database services including ApsaraDB.
  • Object Storage Service (OSS): Secure and scalable cloud storage.
  • Alibaba Cloud Security: Comprehensive cloud security solutions.
  • Big Data and AI Services: Data analytics and AI-driven services like Machine Learning Platform for AI (PAI).
  • Global Infrastructure: Extensive global data center network and CDN.


Market Share:

  • IBM holds around 5% of the global cloud market share. It is a key player in hybrid cloud and enterprise IT solutions.

Key Offerings:

  • IBM Cloud: Comprehensive cloud services including IaaS, PaaS, and SaaS.
  • IBM Watson: AI and machine learning services.
  • IBM Cloud Paks: Containerized software solutions for hybrid cloud.
  • IBM Blockchain: Enterprise blockchain solutions.
  • IBM Quantum Computing: Quantum computing services and development tools.
  • IBM Security: Cybersecurity services and solutions.

Cisco (US)

Market Share:

  • Cisco is a leader in networking hardware and software, with significant influence in the enterprise IT market. It holds around 50% market share in the enterprise networking segment.

Key Offerings:

  • Cisco Meraki: Cloud-managed IT solutions including wireless, switching, security, and mobile device management.
  • Cisco Webex: Collaboration and communication tools including video conferencing.
  • Cisco DNA Center: Network management and automation platform.
  • Cisco Umbrella: Cloud security platform.
  • Cisco ACI (Application Centric Infrastructure): Data center networking solution.
  • Cisco AppDynamics: Application performance management and IT operations analytics.

Related Reports:

Retail Cloud Market by Component (Solutions and Services), Service Model (SaaS, PaaS, and IaaS), Deployment Model (Public, Private, and Hybrid Cloud), Organization Size (SMEs and Large Enterprises) and Region - Global Forecast to 2028

Retail Cloud Market Size,  Share & Growth Report
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