Social and Emotional Learning Market

Social and Emotional Learning Market Size & Share: Growth Factors

At a compound annual growth rate (CAGR) of 23.6%, the market for social and emotional learning is expected to expand from USD 3.6 billion in 2023 to USD 10.3 billion by 2028. As distant education options have grown in popularity, so too has the need for social and emotional learning curricula. With the majority of courses being delivered online, the market for social and emotional learning has expanded dramatically. SEL programs for academic students in grades Pre-K through 12 are being promoted by government agencies worldwide. These initiatives support kids in gaining the soft skills necessary to effectively control their emotions, including anger, and to forge close bonds with their classmates and the larger community.

Several key factors are driving the growth of the Social and Emotional Learning (SEL) market:

  • Increasing Recognition of SEL Benefits
  • Government Initiatives and Funding
  • Technological Advancements
  • Digital and Remote Learning Trends
  • Broadening Scope Beyond K-12
  • Collaborations and Partnerships
  • Focus on Mental Health and Well-being
  • Parental and Community Support

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Increasing Recognition of SEL Benefits:

There is a growing understanding of the importance of SEL in fostering students' emotional well-being, academic success, and long-term life skills. Research has shown that SEL programs can improve academic performance, reduce behavioral problems, and enhance social interactions, leading to broader acceptance and implementation in schools.

Government Initiatives and Funding:

Governments worldwide are recognizing the value of SEL and are providing support through funding, policies, and resources for schools. These initiatives help standardize SEL practices and ensure their widespread adoption, significantly contributing to market growth.

Technological Advancements:

The integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), and virtual reality (VR) into SEL platforms is enhancing the learning experience. These technologies enable personalized learning, real-time feedback, and immersive environments, making SEL more engaging and effective.

Digital and Remote Learning Trends:

The shift towards digital education, accelerated by the COVID-19 pandemic, has led to an increased demand for web-based and app-based SEL solutions. These platforms provide flexible and accessible options for implementing SEL programs, meeting the needs of diverse educational settings.

Broadening Scope Beyond K-12:

SEL is expanding beyond K-12 education into early childhood, higher education, and corporate training. This broadening scope reflects the recognition of SEL's value in various contexts, including professional development and workplace well-being.

Collaborations and Partnerships:

Increasing collaborations between educational institutions and SEL providers are helping to develop comprehensive, evidence-based programs tailored to specific needs. These partnerships are crucial for the effective implementation and scaling of SEL initiatives.

Focus on Mental Health and Well-being:

There is a heightened focus on mental health and well-being in education. SEL programs are seen as essential tools to support students' emotional and psychological health, contributing to their overall development and success.

Parental and Community Support:

Growing support from parents and communities for SEL programs is also driving market growth. As awareness of the benefits of SEL increases, more stakeholders are advocating for its inclusion in educational.

Social and Emotional Learning Market Share - Global Industry Landscape

The leading companies in the Social and Emotional Learning industry and their key offerings include:

  • Newsela (US)
  • Playworks (US)
  • Wings of Kids (US)
  • Rethink ED (US)
  • Aperture Education LLC

Other notable companies in the SEL market include Peekapak Inc., Purpose Prep (a Weld North LLC company), Nearpod Inc., Aperture Education LLC, Kickboard Inc., Taproot Learning, Rethink ED, Evolution Labs, and Panorama Education. These companies are recognized for their innovative approaches to integrating SEL into educational curricula, leveraging technology to enhance learning outcomes, and addressing the diverse needs of students.

Newsela (US):

  • Market Share: Newsela is a prominent player in the educational technology space, especially known for its vast repository of educational content.
  • Key Offerings: Newsela offers a platform that transforms real-world content from trusted sources into learning materials that are classroom-ready. It focuses on personalized reading experiences, allowing teachers to engage students with content that meets their reading levels and interests. The platform also supports various subjects including SEL, helping educators integrate SEL topics into everyday learning (Deloitte United States) (The Tambellini Group).

Playworks (US):

  • Market Share: Playworks is a leading organization in promoting play and physical activity as a key component of SEL.
  • Key Offerings: Playworks provides services to schools to create safe and inclusive playground environments. Their programs include professional development for teachers, on-site coaches to lead play activities, and resources for fostering social skills, teamwork, and conflict resolution among students (Grand View Research).

Wings for Kids (US):

  • Market Share: Wings for Kids is a specialized nonprofit organization focused on integrating SEL into after-school programs.
  • Key Offerings: Wings for Kids offers a structured curriculum designed to teach kids how to behave well, make good decisions, and build healthy relationships. The program incorporates activities that help children develop emotional intelligence and practical life skills (Grand View Research).

Rethink ED (US):

  • Market Share: Rethink ED is a notable provider of SEL and mental health solutions within the educational sector.
  • Key Offerings: Rethink ED offers a comprehensive suite of tools for educators, students, and parents. Their platform includes an SEL curriculum, behavior management tools, and professional development resources. It aims to support the development of critical SEL skills through evidence-based practices and real-time data tracking (Deloitte United States).

Aperture Education LLC:

  • Market Share: Aperture Education is a key player in the SEL market, known for its focus on data-driven approaches to SEL.
  • Key Offerings: Aperture Education provides SEL assessments and resilience-building resources. Their flagship product, the DESSA (Devereux Student Strengths Assessment), helps educators measure students' social and emotional competencies and track their progress. They also offer professional development and intervention strategies to support SEL implementation in schools (The Tambellini Group).

These companies contribute significantly to the SEL market by offering diverse and innovative solutions tailored to improving students' social and emotional skills, thereby addressing the growing demand for SEL in educational settings.

Related Reports:

Social and Emotional Learning Market by Offering (Solution, Services), Solution (Social & Emotional Learning Platform, Social & Emotional Learning Assessment Tool), Service, End User, Core Competency, Type & Regions - Global Forecast to 2028

Social and Emotional Learning Market Size,  Share & Growth Report
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