Synthetic Data Generation Market

Synthetic Data Generation Market : Size and Share & AI Needs Fuel Industry Growth

The size of the global Synthetic Data Production Market is anticipated to increase from USD 0.3 billion in 2023 to USD 2.1 billion by 2028. At a Compound Annual Growth Rate (CAGR) of 45.7% over the course of the forecast period

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The Synthetic Data Generation market is experiencing significant growth fueled by several key factors:

  • Increasing Demand for Data Privacy
  • Addressing Data Scarcity and Bias
  • Improved Data Quality and Control
  • Enhanced Efficiency and Cost Saving
  • Integration with AI and Machine Learning (ML)
  • Rise of Domain-Specific Solutions
  • Advancements in Generative AI Techniques

Increasing Demand for Data Privacy: Stringent data privacy regulations like GDPR and CCPA are making it more challenging for organizations to collect and use real-world data. Synthetic data generation offers a solution by creating realistic, anonymized datasets that can be used for training AI models without privacy concerns

Addressing Data Scarcity and Bias: Many AI applications suffer from a lack of high-quality training data, leading to biased or inaccurate models. Synthetic data generation allows for the creation of vast, customizable datasets that address data scarcity and can be specifically designed to mitigate bias in AI models

Improved Data Quality and Control: Synthetic data generation tools are becoming more sophisticated, enabling the creation of highly accurate and controllable datasets. This ensures the synthetic data accurately reflects real-world scenarios and provides greater control over the data distribution, crucial for training reliable AI models

Enhanced Efficiency and Cost Savings: Generating synthetic data can be faster and more cost-effective than collecting and curating real-world data. This allows organizations to iterate and experiment with AI models more quickly and efficiently, leading to faster innovation cycles

Integration with AI and Machine Learning (ML): Synthetic data generation is increasingly integrated with AI and machine learning workflows. This allows for the creation of synthetic data specifically tailored to address challenges faced by AI models, such as specific data needs or the generation of edge cases for better model robustness

Rise of Domain-Specific Solutions: The development of synthetic data generation tools designed for specific industries is gaining traction. These specialized tools cater to the unique data needs of sectors like healthcare, finance, and autonomous vehicles, ensuring the generated data is relevant and applicable to real-world use cases

Advancements in Generative AI Techniques: Techniques like Generative Adversarial Networks (GANs) are revolutionizing synthetic data generation. GANs can create highly realistic synthetic data by pitting two neural networks against each other, fostering innovation in creating increasingly complex and valuable datasets

These factors are propelling the Synthetic Data Generation market forward. As the technology matures and integrates seamlessly with AI workflows, synthetic data is poised to play a vital role in the development of more robust, reliable, and ethical AI models across various industries

Here is a summary of the market share and key offerings of major companies in the Synthetic Data Generation market:

  • Microsoft
  • Google
  • IBM
  • AWS
  • OpenAI
  • Informatica
  • Broadcom
  • Sogeti

Microsoft (US)

  • Market Share: Significant player in the market.
  • Key Offering: Microsoft provides synthetic data solutions primarily through its Azure platform, integrating with its AI and machine learning services to generate synthetic data for model training and testing.

Google (US)

  • Market Share: Leading provider in the AI/ML segment.
  • Key Offering: Google’s TensorFlow and Cloud AI platforms offer synthetic data generation capabilities, helping businesses create high-quality datasets for training machine learning models.


  • Market Share: One of the top vendors in synthetic data generation.
  • Key Offering: IBM offers synthetic data solutions through its Watson platform, focusing on enhancing AI model accuracy and compliance with data privacy regulations.


  • Market Share: Leading cloud provider in the synthetic data market.
  • Key Offering: AWS provides synthetic data generation tools via Amazon SageMaker, which helps developers create and manage large-scale synthetic datasets for AI/ML training.


  • Market Share: Significant presence in the synthetic data space.
  • Key Offering: NVIDIA’s Omniverse Replicator is a major synthetic data generation engine, widely used in domains like autonomous vehicles and robotics to create realistic datasets for AI training.

OpenAI (US)

  • Market Share: Influential in AI research and development.
  • Key Offering: OpenAI focuses on generating synthetic data to train its advanced models like GPT, facilitating the creation of diverse and extensive datasets.

Informatica (US)

  • Market Share: Notable player in data management.
  • Key Offering: Informatica provides synthetic data generation as part of its Intelligent Data Platform, supporting data privacy, governance, and AI/ML applications.

Broadcom (US)

  • Market Share: Emerging presence in the market.
  • Key Offering: Broadcom’s synthetic data solutions focus on enhancing AI and machine learning capabilities across various applications, leveraging its expertise in hardware and software integration.

Sogeti (France)

  • Market Share: Strong presence in Europe.
  • Key Offering: Sogeti, part of Capgemini, provides synthetic data generation services that support AI and analytics initiatives, emphasizing data privacy and compliance.

Related Reports:

Synthetic Data Generation Market by Offering (Solution/Platform and Services), Data Type (Tabular, Text, Image, and Video), Application (AI/ML Training & Development, Test Data Management), Vertical and Region - Global Forecast to 2028

Synthetic Data Generation Market Size,  Share & Growth Report
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TC 8669
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