Smart Agriculture Market

Market Leader - Smart Agriculture Market

The smart agriculture market projected to grow from USD 13.8 billion in 2020 to USD 22.0 billion by 2025, at a CAGR of 9.8%. Major factors boosting the growth of the smart agriculture market include the rising pressure on the food supply system owing to the rapidly growing population, the surging use of modern technologies in agriculture farms, the growing income levels and demand for protein-rich aqua food, the increasing focus of farmers on livestock monitoring and disease detection, and the growing emphasis on reducing the management cost by adopting advanced livestock monitoring products. Also, the increasing adoption of advanced technologies such as IoT and AI in field farming, livestock monitoring, and aquaculture farms to improve farm yield is propelling the growth of the smart agriculture market.

Deere & Company is one of the key players providing efficient smart agriculture solutions. The company has a reliable brand name and has a well-established distribution network, which makes it a leading market player. Deere & Company is engaged in acquisitions and product launches and developments as key business strategies to grow in the precision farming market. For example, in September 2018, John Deere acquired PLA (Argentina) to provide innovative, cost-effective equipment, technologies, and services to its customers, enabling them to improve crop productivity. The company has been upgrading its products regularly. In June 2019, the company updated its Model Year 2020 S700 Series Combines to improve automation, data management, and residue placement. The company is also collaborating with leading industry players to strengthen its position in the smart agriculture market.

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Trimble is one of the key players in the smart agriculture market. Trimble’s “agriculture” division provides solutions that solve complex technology challenges across the entire agricultural landscape. These solutions enable farmers and advisors to allocate scarce resources to produce a safe and reliable food supply in a profitable and environmentally sustainable manner. The company offers a wide range of products and services in the smart agriculture market. The company has launched various advanced products between January 2017 and April 2019. For example, in 2019, the company introduced Farmer Core, a new entry-level Trimble Ag Software subscription that enables farmers to connect all aspects of their farm operations. In 2018, the company upgraded its Trimble Ag Software with added features such as crop health imagery and work orders. The company can explore new opportunities in developing countries such as China, India, Brazil, and Chile through partnerships with local distributors and companies offering precision farming tools.

Topcon Positioning Systems is one of the key players in the smart agriculture market. The company develops and manufactures advanced farming control and positioning solutions. The company has its geographic presence in countries such as Australia, Albania, Austria, Belgium, Brazil, and Bulgaria. The company is engaged in partnership and collaboration as key business strategies to grow in the smart agriculture market. For example, in August 2019, Topcon Agriculture partnered with IBM to develop artificial intelligence, which is dedicated to IT agriculture. In August 2018, Topcon Agriculture collaborated with Kansas State University to develop tools and systems that support farmers in precision agriculture. The company also focuses on product launches. In November 2019, Topcon Agriculture launched the Topcon Agriculture Platform, a cloud-based farm workflow improvement tool that integrates connectivity, cloud services, and data analytics for farmers.

DeLaval has always been at the forefront of innovating products and solutions such as the DeLaval VMS voluntary milking system, the state-of-the-art DeLaval AMR automatic rotary milking solution, and Herd Navigator. In September 2018, the company won the silver medal at the EuroTier 2018 for its DeLaval Evanza milking cluster and cartridge. This latest award strengthened DeLaval’s leadership in innovation within the dairy industry. To maintain its leadership position in the global dairy herd management market, the company focuses on product launches and agreements as its key growth strategies. For instance, DeLaval and Tetra Pak, sister companies of Tetra Laval Group, have signed a five-year agreement with the Dairy Association of China to provide training to the dairy farm managers in China. This agreement enabled DeLaval to strengthen its dairy farming business in China. The company has also acquired Uniform-Agri (Netherlands), a leading provider of information management systems to dairy farmers. This acquisition helped the company to strengthen its geographical reach and enhance its product portfolio.

Heliospectra focuses on partnerships, agreements, and contracts to maintain its market presence globally. In October 2019, the company partnered with Nectar Farms to provide MITRA LED lighting solutions for large-scale glasshouse installation in Australia. The company’s products are based on in-depth knowledge of plant physiology and photosynthesis, along with a unique way to utilize modern LED technology. For better revenue avenues, the company could focus on other geographic regions such as North America, the Middle East, and South America. Additionally, in line with the company’s strong financial performance, it could focus on developing innovative products like providers of smart greenhouse products.

Related Reports:

Smart Agriculture Market by Agriculture Type (Precision Farming, Livestock, Aquaculture, Greenhouse), Hardware (GPS, Drones, Sensors, RFID, LED Grow Lights), Software, Services, Application, Farm Size, and Geography - Global Forecast to 2025

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Report Code
SE 4043
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